Google

Question 1: When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance? Strong performance: Users are highly engaged with the page. Poor performance: Users are struggling with the page. It depends on the specific page and its purpose. Average …

Question 1: When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance? Strong performance: Users are highly engaged with the page. Poor performance: Users are struggling with the page. It depends on the specific page and its purpose. Average …

Question 1: If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two) Immediately stop investing in marketing for the source. Immediately increase marketing spend for the source. Determine whether the traffic source fulfills other site goals. Determine whether the …

Question 1: When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended? Most users who converted were using desktop. The Google Store should optimize their site for tablet. The Google Store shouldn’t bother developing for mobile. There must …

Question 1: What is “remarketing” in Google Analytics? When users visit a website for the first time and complete a conversion When users are shown targeted ads to bring them back to a website and encourage a conversion When Google Analytics can’t distinguish a new user because they have deleted …

Question 1: Segments applied to reports can analyze data for which of the following groups? (select all answers that apply) Users 25 to 34 years of age who have their browser set to Spanish Users who viewed a webpage, then watched a video Users who engaged in social media or …

Question 1: To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up? Advanced filters Cross-domain tracking Event tracking Custom Dimensions Question 2: View filters may be applied retroactively to any data that has already been processed. True False Question …

Question 1: If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. True False Question 2: What does Google Analytics call a URL that passes data parameters for reporting? A tag A hit A dimension A metric Question 3: …

Question 1: Which three tags does Google Analytics require for accurate campaign tracking? Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term Source, Content, and Term Question 2: Which tags are standard Google Analytics campaign parameters? (select all answers that apply) utm_adgroup utm_source utm_medium utm_content Question 3: …

Question 1: What setting must be enabled to view data in Demographics and Interests Reports? Content Grouping Advertising features User permissions on the view In-Page Analytics Question 2: What report would best help identify potential browser issues with website traffic? The Active Users report The New vs Returning report The …