Get Noticed Locally Quiz Answers – Google Fundamentals of Digital Marketing

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Reach More People Locally, on Social Media or on Mobile Quiz Answers – Google Fundamentals of Digital Marketing

Engage your community with compelling social media content. Optimize for mobile users, ensuring a seamless experience. Leverage geo-targeted ads and location-based hashtags to connect with your audience. Spark conversations, share local stories, and drive foot traffic. Maximize impact with visually appealing, shareable content.

Module 10: Get Noticed Locally Quiz Answers – Google Fundamentals of Digital Marketing

Question 1: How can you improve a business’s visibility to people located near you geographically?

• Translate your website into at least two more languages
• Offer free phone support during business hours
• Ensure you have good analytics on your website
• Make sure your phone number, address and business hours are easy to find

Question 2: Which of the following is an example of a local search?

• “bike shop near me”
• “bike shop in UK”
• “local bicycle shop”
• “bike shops”

Question 3: Which of the following is a benefit of registering your business in online local listings?

• Discounted pricing on your search advertising campaigns
• Increased likelihood of being discovered through search engines
• More mentions on social media platforms
• Guaranteed sales to local customers

Question 4: Which three pieces of information are essential to include first in your local directory listing?

• Business address, website, telephone numbers
• Business name, business address, telephone numbers
• Website, telephone numbers, email address
• Business name, email address, website

Get Noticed Locally in Digital Marketing:

Getting noticed locally in digital marketing requires a strategic approach tailored to your target audience and your business goals. Here are some effective strategies:

1. Local SEO: Optimize your website for local search by including location-based keywords in your content, meta tags, and URLs. Claim and optimize your Google My Business listing, and ensure consistency in your NAP (Name, Address, Phone number) across all online platforms.
2. Local Content Marketing: Create content that is relevant to your local audience. This could include blog posts, videos, or infographics that highlight local events, news, or trends.
3. Social Media Marketing: Engage with your local community on social media platforms like Facebook, Instagram, and Twitter. Use local hashtags, geotags, and join local groups to increase visibility.
4. Online Reviews and Reputation Management: Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and Facebook. Respond promptly and professionally to both positive and negative reviews to show that you value customer feedback.
5. Local Influencer Partnerships: Partner with local influencers or micro-influencers who have a strong following in your target area. Their endorsement can help increase your visibility within the local community.
6. Local Online Directories: Ensure your business is listed in online directories relevant to your industry and location. This includes directories like Yelp, Yellow Pages, and local Chamber of Commerce websites.
7. Geo-Targeted Ads: Use geo-targeting features in platforms like Google Ads and social media advertising to target your ads specifically to users in your local area.
8. Local Events and Sponsorships: Sponsor or participate in local events, fairs, or charity initiatives to increase brand visibility and community engagement.
9. Mobile Optimization: Ensure that your website is mobile-friendly, as many local searches are conducted on mobile devices. A responsive website design will improve user experience and increase the likelihood of local customers finding and engaging with your business.
10. Email Marketing: Utilize email marketing to stay connected with local customers. Offer exclusive deals or promotions to subscribers in your area to encourage repeat business.

By implementing these strategies and consistently engaging with your local audience online, you can increase your visibility and attract more customers to your business.