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Reach More Customers with Advertising Quiz Answers – Google Fundamentals of Digital Marketing
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Module 20: Make the Most of Video Quiz Answers – Google Fundamentals of Digital Marketing
Question 1: When incorporating videos into a digital strategy, which of the following tactics provides value to customers?
- Setting up live streams of the business’s physical shop on their website
- Publishing a how-to video on their website
- Producing sale campaign videos
- Sharing personal vlogs
Question 2: What can using video as part of your online presence help you create?
- Content that will go viral
- A channel to engage with customers
- A variety of different brand perceptions
- An online following and fanbase
Question 3: Fill in the blank:
As a small business, creating videos to showcase your business or product requires only ______.
- An agency, professional crew and equipment
- Creativity, lots of experience and a large budget
- Creativity, planning and any budget
- Creativity, planning and high-quality equipment
Question 4: Using videos in email marketing and social media is an effective way to do what?
- Increase word of mouth referrals
- Engage and grow your audience
- Guarantee sales of your product or service
- Lower the cost of developing content
Question 5: How can you take advantage of video for your product/services without actually making a video?
- This isn’t possible
- Advertise on other people’s videos
- Use images with a call to action instead
- Share other people’s videos
Question 6: When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
- Consider removing the video from the platform
- Consider re-shooting your video based on comments
- Consider updating your preview images, video titles or descriptions
- Consider asking people to watch the whole video in the description
Make the Most of Video in Digital Marketing:
Video is a powerhouse in digital marketing, capable of engaging audiences like no other medium. Here’s how you can make the most of it:
- Know Your Audience: Understand who you’re targeting and tailor your videos to resonate with them. Consider their preferences, interests, and pain points.
- Create Compelling Content: Your video content should be captivating and valuable. Tell stories, evoke emotions, or provide useful information to keep viewers hooked.
- Optimize for Mobile: Given the rise of mobile usage, ensure your videos are optimized for viewing on smartphones and tablets. Use vertical or square formats for social media platforms.
- Hook Viewers Quickly: Grab attention in the first few seconds to prevent viewers from scrolling past your video. Use compelling visuals, intriguing questions, or a powerful statement to hook them.
- Focus on Quality: Invest in high-quality production to maintain professionalism and credibility. Poor audio or video quality can turn viewers away.
- Keep it Concise: Attention spans are short online, so keep your videos concise and to the point. Aim for under two minutes for social media videos, and longer for more in-depth content.
- Optimize for SEO: Use relevant keywords in your video titles, descriptions, and tags to improve visibility on search engines and video platforms like YouTube.
- Include Calls to Action (CTAs): Guide viewers on what to do next after watching your video. Whether it’s visiting your website, subscribing to your channel, or making a purchase, make your CTAs clear and compelling.
- Promote Across Channels: Share your videos across multiple platforms like YouTube, Facebook, Instagram, LinkedIn, and Twitter to reach a broader audience. Tailor your approach to each platform’s audience and format.
- Engage with Your Audience: Respond to comments, questions, and feedback to foster a sense of community and build relationships with your audience.
- Use Analytics to Improve: Analyze metrics like views, watch time, engagement, and conversions to understand what’s working and what’s not. Adjust your video strategy accordingly to optimize results.
- Experiment and Innovate: Don’t be afraid to try new ideas, formats, or trends in your videos. Innovation can help you stand out and keep your audience engaged.
By leveraging the power of video in these ways, you can effectively enhance your digital marketing efforts and connect with your target audience on a deeper level.
