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Google Ads Display Certification Exam Answers

Google Ads Display is a type of advertising platform provided by Google that allows businesses to display visual ads across a vast network of websites, YouTube videos, mobile apps, and other digital platforms. These ads can appear in various formats, including images, videos, and interactive media, and they are shown to users who match specific targeting criteria set by the advertiser.

Here’s how Google Ads Display works:

  1. Campaign Creation: Advertisers create campaigns in Google Ads, specifying objectives, budgets, targeting options, and ad creatives.
  2. Ad Formats: Google Ads Display supports various ad formats, including static images, animated images (GIFs), HTML5, responsive ads, and video ads. Advertisers can choose the format that best suits their goals and audience.
  3. Targeting: Advertisers can target their ads based on factors such as demographics (age, gender, income), interests, behaviors, location, and device types. They can also use remarketing to target users who have previously interacted with their website or app.
  4. Placement: Advertisers can choose specific websites, apps, or placements within the Google Display Network where they want their ads to appear. Alternatively, they can let Google’s algorithms automatically place ads on relevant websites based on targeting settings.
  5. Bidding: Advertisers can bid for ad placements through various bidding strategies, such as cost-per-click (CPC), cost-per-thousand-impressions (CPM), or cost-per-acquisition (CPA), depending on their campaign goals.
  6. Measurement and Optimization: Google Ads provides advertisers with detailed performance metrics, including impressions, clicks, click-through rates (CTRs), conversions, and return on investment (ROI). Advertisers can use this data to optimize their campaigns for better results.

Google Ads Display offers a powerful way for businesses to reach their target audience at various stages of the customer journey, from building brand awareness to driving conversions. It’s an integral part of many digital marketing strategies due to its extensive reach and targeting capabilities.

Google Ads Display Exam Quiz Answers

  • Search Ads
  • Uploaded Ads
  • Social Ads
  • Responsive Display Ads
  • Simplicity
  • Automation
  • Control
  • Reach
  • True
  • False
  • These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
  • These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.
  • These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results.
  • These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.

Universal App (4)

Video (2)

Search (1)

Shopping (3)

  • By building awareness of your brand
  • By driving online, in-app, in-person, and over-the-phone sales
  • By influencing consideration of your products and services
  • All of the above
  • Automated bidding
  • Automated conversions
  • Automated creatives
  • Automated targeting
  • Intent
  • Machine learning
  • Performance
  • Search
  • Target CPA
  • Target Impression Share
  • Maximize clicks
  • Target ROAS

Visibility (2)

Revenue (4)

Conversion (1)

Traffic (3)

  • Auction-time bidding
  • Daily budget pacing
  • Impression share-based bidding
  • User ID-based bidding
  • Build awareness
  • Drive action
  • Generate buzz
  • Influence consideration
  • Custom remarketing
  • Dynamic remarketing
  • Email remarketing
  • Standard remarketing
  • Affinity
  • Custom Intent
  • In-Market
  • Remarketing
  • Custom Affinity
  • Custom Intent
  • Demographics
  • Remarketing

Google Ads Display Final Exam Quiz Answers

  • By getting her ad to the people she selects, based on automated marketing objective tracking.
  • By building a social following, improving customer engagement, and driving larger transactions.
  • By getting her ad in front of the right people, in the right place, at the right time.
  • By tracking website traffic, improving customer service, and driving longer customer interactions.
  • Connects him with audiences most interested in what he has to offer.
  • Reaches users based on their lifestyles, interests, and passions.
  • Shows ads to users based on a combination of declared and inferred data.
  • Finds users that are similar to an original remarketing list.
  • To check for status issues
  • To review new keyword opportunities
  • To react to ever-changing external factors
  • To analyze demographic performance
  • Demographic targeting
  • Standard remarketing
  • Affinity Audiences
  • Dynamic remarketing
  • Custom Intent audiences
  • Uploaded ads
  • AMPHTML ads
  • Image ads
  • Responsive display ads
  • Increase exposure and reach audiences with specific interests across the web.
  • Increase engagement, app installs, and in-app actions (like signing up for a newsletter).
  • Advertise a business’s online and local inventory and boost website or store traffic.

App campaign (2)

Shopping campaign (3)

Display campaign (1)

  • A maximum conversion numbers
  • All channels they wish to target
  • Keyword bids and modifiers
  • The images they wish to use
  • Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
  • Similar Audiences will find users who are similar to those on the Checkout Abandoners list.
  • Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
  • Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.
  • When your goal is to maximize the reach and scale of your campaign.
  • When your goal is maximum creative control.
  • When your goal is to provide safer ad experiences.
  • When your goal is to provide faster ad experiences.
  • A recommended Campaign-level Target CPA (cost-per-acquisition)
  • A recommended Campaign-level Target ROAS (return-on-ad-spend)
  • A recommended average daily budget
  • Recommended campaign bid scaling
  • She prefers more control over all aspects of her Display campaigns.
  • She wants to deliver both Search and Display ads from the same campaign.
  • She prefers to offer minimal input and relies on automated solutions.
  • She wants the same level of results without managing the campaigns.
  • It will reach audiences based on their lifestyles, interests, and passions.
  • It will show exact products to potential customers that have previously seen them on his website.
  • It will connect with users based on their demonstrated in-market behaviour and purchase intent.
  • It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
  • In-Market audiences
  • Standard remarketing
  • Affinity audiences
  • Custom Intent audiences
  • Demographic targeting
  • In-Market audiences, Custom Intent audiences, Similar Audiences
  • Custom Intent audiences, Similar Audiences, Affinity Audiences
  • Custom Intent audiences, Similar Audiences, Custom Affinity audiences
  • In-Market audiences, Affinity Audiences, Similar Audiences
  • It allows her to reach over 75% of national internet users across millions of apps and websites.
  • It allows her to reach over 75% of regional internet users across thousands of apps and websites.
  • It allows her to reach over 90% of local internet users across thousands of apps and websites.
  • It allows her to reach over 90% of global internet users across millions of apps and websites.
  • Tommy values performance over everything else.
  • Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
  • Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
  • Sandy wants to create safer ads and reduce the risk of malware.

AMPHTML ads (4)

Image ads (2)

Responsive Display Ads (1)

Responsive Display Ads (3)

  • An investment of $9,800 to generate 1,400 conversions and a CPA of $7
  • An investment of $9,600 to generate 1,600 conversions with a CPA of $6
  • An investment of $8,400 to generate 1,400 conversions and a CPA of $6
  • An investment of $9,100 to generate 1,300 conversions and a CPA of $7
  • Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
  • Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
  • Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
  • Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
  • Maximize conversions
  • Target return on ad spend (Target ROAS)
  • Target impression share
  • Enhanced cost-per-click (eCPC)
  • Location, calls-to-action, and user conversion costs
  • Performance, auctions, and user journey complexities
  • Budget, competition, and user thought processes
  • Targeting, auctions, and campaign cost-per-click
  • A revenue-focused bidding strategy
  • A consideration-focused bidding strategy
  • An awareness-based bidding strategy
  • A conversion-focused bidding strategy
  • Display campaigns provide highly-segmented insights for daily campaign deep dives.
  • Smart Display campaigns can automatically create video content.
  • Display campaign performance helps determine search recommendations.
  • Advertisers can provide minimal input to create a Display campaign.
  • When performance is your primary goal.
  • When your ad has exceeded budget and you must cut costs.
  • When your ads must meet exact branding requirements.
  • When you want ads that serve in all ad slot sizes
  • They automatically create ads that serve all ad slot sizes.
  • They’re complex to build, giving you total control of how they display.
  • They have a library of creative assets to match your product.
  • They use a machine-learning model that gives you options for building them.
  • Target return on ad spend (Target ROAS)
  • Maximize conversions
  • Target impression share
  • Maximize clicks
  • So that spend is not reallocated between two different marketing objectives
  • To prevent campaigns from becoming “Limited by Budget”
  • So that seasonal trends can be better identified for each individual marketing objective
  • To avoid any potential keyword duplicates between different marketing objectives
  • Influence, awareness, and promotion
  • Growth, reach, and traffic
  • Sales, consideration, and integrity
  • Relevance, control, and results
  • Similar Audiences
  • Remarketing
  • Affinity Audiences
  • In-Market audiences
  • Guarantees reduced conversion costs for advertisers.
  • Is auction-specific to increase the chance for conversion.
  • Allows advertisers to serve ads only at specific times.
  • Uses machine learning to set bids, which saves time.
  • Allows advertisers to bid only for clicks from a specific group.
  • It makes it possible for her customers to purchase art supplies directly from within her ads.
  • It places Mandy’s ads against the most relevant content by using best-in-class intent signals.
  • Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.
  • It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.
  • His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
  • His ads are automatically created from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
  • His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
  • His ads are automatically created from the building blocks he provides, like headlines, descriptions, logos, and images.
  • Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.
  • Performance Planner is free to use with any merchant-hosted storefront.
  • Performance Planner integrates with other budgeting software, such as QuickBooks.
  • Performance Planner leverages machine learning for forecasting.
  • He wants to use Google’s automation technology to grow direct sales of his products.
  • He wants to engage users who intend to purchase his products and are actively researching them.
  • He wants to create dynamic call-only ads to reach specific audiences.
  • He wants to get his newest product in front of as many people as possible.
  • It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
  • It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
  • It harnesses best-in-class signals to place ads against the most relevant content.
  • It determines a user’s primary marketing objective and enables the features that will best achieve it.
  • Instrumentation
  • Distribution
  • Simulation
  • Differentiation
  • Validation
  • Machine learning
  • Auction-time bidding
  • Bidding suggestions
  • Sitelink extensions
  • Manual control
  • Shopping
  • Display
  • Video
  • Search
  • Keywords
  • Negative keywords
  • URLs
  • Topics
  • Offline conversions
  • Google Ads will automatically create ad messaging based on the campaign type she chooses.
  • Certain campaign types will only serve ads during particular times of the day and week.
  • Different campaign types have different minimum and maximum budget requirements.
  • The campaign type chosen will determine where her ads appear and the format of those ads.
  • Awareness-based bidding
  • Consideration-focused bidding
  • Revenue-focused bidding
  • Conversion-focused bidding
  • Dynamic remarketing
  • Similar Audiences
  • Affinity audiences
  • Demographic targeting
  • Occupation
  • Gender
  • Location
  • Postal code
  • Age
  • They can run on native inventory.
  • They can meet exact branding requirements.
  • They can be uploaded.
  • They can respond to manual A/B testing.
  • Help users find and discover his products.
  • Place ads for his business on all search engines.
  • Provide clear forecasts that allow for smoother purchasing.
  • Sell him business leads at a preset price.
  • Increase overall installs and interactions with his app.
  • With Google Ads, your ads will show on every available search engine.
  • With Google Ads you always pay using cost-per-reach, predetermined by your budget.
  • With Google Ads, you can choose a maximum amount to spend per month.
  • Google Ads saves you time by deciding what your budget will be on a daily basis.
  • Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.
  • It combines search, shopping, and image ads to create the most relevant ads across the web
  • Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.
  • Its real-time view of context and behaviour across the web powers unique understandings of intent.
  • It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.
  • It reaches people who have the intent to purchase, updated in real time.
  • It reaches past visitors as they browse network websites and use network apps.
  • It reaches TV-like audiences, based on their lifestyles, interests, and passions.
  • Predictions built from performance data across your industry.
  • Predictions built from your performance history.
  • Predictions built from files exported from your CRM.
  • Predictions built from ad portfolio data, aggregated across benchmark businesses.
  • They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
  • They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
  • They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
  • They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
  • In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
  • Its summary report provides executive summaries of total cost and bidding.
  • It provides “recommended insights,” which are focused on Topic Targeting.
  • Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
  • Conversion-focused bidding
  • Revenue-focused bidding
  • Awareness-based bidding
  • Consideration-focused bidding
  • His ads can enable customers to purchase his products directly from within the ad.
  • His ads can appear on Google Search results when customers are searching for specific search terms.
  • His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
  • His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
  • Increase online, in-app, in-person, and over-the-phone sales.
  • Enable premium membership subscriptions.
  • Reach more users by placing ads on all search engines.
  • Get more of the right people to visit your website.
  • Cap the number of ads you pay for, based on your business.
  • Reach the right user with the right message at the right time.
  • Control the cost of each click.
  • Choose what time of day your ads will appear.
  • Target specific devices exclusively.
  • She prefers more control over all aspects of her Display campaigns.
  • She wants to deliver both Search and Display Ads from the same campaign.
  • She prefers to offer minimal input and relies on automated solutions.
  • She wants the same level of results without managing the campaigns.
  • Affinity Audiences
  • In-Market audiences
  • Custom Affinity audiences
  • Demographic retargeting
  • It allows her to reach over 90% of global internet users across millions of apps and websites.
  • It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.
  • It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.
  • It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.
  • Custom Intent audiences
  • Demographic targeting
  • Similar Audiences
  • Standard remarketing
  • Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
  • Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
  • Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
  • Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
  • Language targeting, which lets you reach people with your selected language as their browser’s language setting.
  • Standard remarketing
  • Affinity audiences
  • Dynamic remarketing
  • Custom Affinity audiences
  • Uses machine learning to target new demographics
  • Sets your ad budget for maximum growth
  • Forecasts how your current campaigns will perform in the future
  • Recommends the perfect ad structure for your budget
  • Results, targeted locations, and purchase history
  • Customer search history, competition, and conversions
  • User journey complexities, performance, and auctions
  • Ad schedule and budget
  • A Smart Display campaign
  • A Dynamic remarketing campaign
  • A Standard Display campaign
  • A Standard remarketing campaign
  • A Google My Business account
  • A list of relevant placements​
  • A pre-uploaded feed
  • A gallery of product images
  • Your ads will be placed on all search engines.
  • Machine models automatically determine your advertising budget.
  • You can set your own budget and can change it at any time.
  • With Google Ads you always pay using cost-per-reach, predetermined by your budget.
  • Certified Netware engineers
  • College students
  • 27-year-old men
  • Residents of a certain city
  • Ad extensions
  • Manual control
  • Seller ratings
  • Machine learning
  • Target CPA (cost per acquisition)
  • Enhanced CPC (cost-per-click)
  • Cost per engagement
  • Target ROAS (return on ad spend)
  • Viewable CPM (cost-per-thousand impressions)
  • AMPHTML ads
  • Image ads
  • Responsive Display Ads
  • Uploaded ads
  • By finding areas of your total budget that could contribute to marketing
  • By teaching your employees the fundamentals of personal budgeting
  • By determining which of Google’s ads are most appropriate for your brand
  • By optimizing your ad budget for maximum growth
  • Maximize clicks
  • Target impression share
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)
  • Image ads and dynamic ads
  • Shopping ads and remarketing ads
  • Video ads and call-only ads
  • AMPHTML ads and image ads
  • Google Display ads connect with audiences through apps, YouTube, and millions of other websites partnering with Google.
  • Google Display ads deliver advertising on user-selected websites that were built exclusively with Google’s website builder.
  • Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views.
  • Google Display ads connect advertisers with custom-built audiences on participating network sites on all search engines.
  • Demographic targeting
  • Custom Intent audiences
  • Dynamic remarketing
  • Affinity Audiences
  • Create alternative versions of best performing ad variations
  • Apply specific bid adjustments to device and location targeting
  • Add a themed group of negative keywords
  • Set a specific target CPA (cost-per-acquisition)
  • Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
  • Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
  • Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
  • Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.
  • Demographic targeting
  • Custom Affinity audiences
  • In-Market audiences
  • Affinity audiences
  • Higher CPAs
  • Cross analysis
  • Guaranteed results
  • Time saving
  • Competitive analysis
  • An investment of $40,000 to generate 2,000 conversions and a CPA of $20
  • An investment of $30,000 to generate 1,500 conversions and a CPA of $20
  • An investment of $28,000 to generate 1,400 conversions and a CPA of $20
  • An investment of $21,000 to generate 1,400 conversions and a CPA of $15
  • Reach, scale, control
  • Complete creative control and simplicity
  • Reach, simplicity, automation
  • Complete creative control and reach
  • Topics
  • Placements
  • Keywords
  • Remarketing lists
  • It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
  • It allows her to show ads to people who previously visited her website as they browse websites and use apps.
  • It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
  • It reaches specific audiences based on declared data.
  • Text ads
  • Responsive Display ads
  • Call-only ads
  • In-stream video ads
  • Uploaded ads (Image & AMPHTML)
  • Display
  • Video
  • Local
  • Discovery
  • They offer unlimited placement across the web for a lower overall cost than other ad formats.
  • They help advertisers and publishers deliver a faster experience to their audiences using AMP.
  • They offer advertisers far greater control over where their finished ads display on websites.
  • They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.
  • They let you create ads that serve in all ad slot sizes.
  • They offer greater control over the way your ads look and feel.
  • They enable publishers to deliver a faster experience using AMP.
  • They help limit ads to banner-eligible slots.
  • It enables advertisers to reach customers searching for specific search terms.
  • It uses best-in-class automation and bidding to reach millions of users at just the right moment.
  • It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
  • It offers advertisers the most control over the geographic locations where their ads will be seen.
  • They offer complete control over the way your ads look and feel.
  • They enable publishers to receive 100% of the CPC.
  • They help limit ads to banner-eligible slots.
  • They let an advertiser create ads that serve in all ad slot types.
  • Demographic Audiences
  • In-Market Audiences
  • Affinity Audiences
  • Dynamic Remarketing
  • Shopping
  • Display
  • Search
  • Video
  • His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.
  • His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
  • His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
  • His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
  • When your ads will only be run in banner-eligible slots.
  • When your primary goal is to control the look and feel of your ads
  • When your primary goal is performance.
  • When your primary goal is meeting branding requirements.
  • To reengage users who previously showed interest in his scooters.
  • To dynamically generate ads, based on an audience’s interest in scooters.
  • To engage with audiences who previously bought his scooters.
  • To reach a broad audience for his scooters.
  • Auction-time bidding
  • Depth of signals used and cross analysis
  • Machine learning
  • Time saved

Tailor’s bids to each user’s unique context, using relevant signals present at auction time (1)

Alleviates the strain on marketing resources by automating more manual tasks (4)

Integrates a large variety of signals and considers new ones to evaluate user intent (2)

Algorithmically helps set the appropriate bid for each and every auction (3)

  • Sets manual bids for specific times of the day
  • Saves time and marketing resources
  • Minimum and maximum bid values are determined by the daily budget
  • Sets the appropriate bid for each and every auction
  • Integrates a large variety of signals to evaluate user intent
  • Similar Audiences
  • Remarketing
  • In-Market audiences
  • Custom Affinity audiences
  • Uploaded ads
  • Responsive Display Ads
  • AMPHTML ads
  • Image ads
  • Users actively researching and intending to buy new products or services
  • Audience interest around different topics
  • Input from specific landing pages and keywords
  • Input from keywords, URLs, and apps
  • A / B testing
  • Google Ads are updated automatically
  • Click-through rate averages require planning
  • Auctions fluctuate all the time
  • Enhanced cost-per-click (eCPC)​
  • Target impression share
  • Maximize clicks
  • Target return on ad spend (Target ROAS)
  • By giving advertisers control over the number of specific actions their spend will return
  • By giving advertisers control over which competitors they place ads in auctions against
  • By giving advertisers control over the next highest bid allowed in auctions they enter
  • By giving advertisers control over the maximum they spend per month.
  • Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
  • Her ads will appear above and below search results when people search for related keywords.
  • A video summary of her product line will be automatically generated by the system and placed on YouTube.
  • Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
  • The ads can meet exact branding requirements.
  • The ads adjust to available screen space when delivered.
  • They offer the advertiser more creative control than uploaded ads.
  • The ads can be manually uploaded.
  • You want to upload your ads.
  • You want to increase control of your ad format.
  • You want to meet your company’s branding requirements.
  • You want to increase ad performance.
  • 3,000,000
  • 300
  • 3,000
  • 300,000
  • Campaign-level Target CPA (cost-per-acquisition)
  • Applying bid adjustments to specific locations
  • Including or excluding “Google search partners”
  • Using “Target impression share” as an automated bid strategy
  • Demographic targeting
  • Dynamic remarketing
  • Custom Affinity Audiences
  • Custom Intent audiences
  • Similar Audiences
  • Dynamic remarketing
  • Standard remarketing
  • Remarketing
  • Affinity Audiences
  • Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
  • Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
  • Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
  • Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.
  • By choosing ad types that your target demographic finds most appealing
  • By relying on customer feedback for optimal ad placement
  • By maximizing the number of conversions for a spend scenario
  • By providing a discount on all ads after purchasing a license
  • At least 30 conversions on Display or at least 50 conversions on Search.
  • At least 100 conversions on Display or at least 50 conversions on Search.
  • At least 50 conversions on Display or at least 30 conversions on Search.
  • At least 50 conversions on Display or at least 100 conversions on Search.
  • Highly segmented insights are provided for daily campaign deep dives.
  • Smart Display campaigns can automatically create video content.
  • A Smart Display campaign can be created with minimal input from advertisers.
  • Display Network recommendations are generated based on Smart Display campaign performance.
  • Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.
  • Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.
  • Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
  • Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.
  • Size, appearance, and format
  • Format, appearance, and external links
  • Format, image sizes, and external links
  • Size, external links, and font
  • By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.
  • By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
  • By allowing Bill to improve the customer experience by finding only those who are interested in his products.
  • By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.
  • In-Market audiences
  • Demographic targeting
  • Custom Intent audiences
  • Similar Audiences
  • It validates budgets against other vendors in the same market.
  • It is the only ad budgeting software on the market.
  • It makes recommendations that are validated using machine learning.
  • It helps businesses determine a go-to-market strategy.
  • Ad extensions
  • Keywords
  • Bids
  • Ads
  • Budgets
  • Conversion-focused bidding
  • Revenue-focused bidding
  • Consideration-focused bidding
  • Awareness-based bidding
  • It harnesses best-in-class intent signals to place her ads against the most relevant content.
  • Her ads enable customers to purchase her clothing items directly from within the ad.
  • It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.
  • It allows her ads to appear above a Google Search result to people who are searching for surfing attire.
  • It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
  • It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
  • It enables them to create online purchasing options native to Display ad formats.
  • It allows them to choose which specific YouTube videos they want their ads to be placed on.
  • Search
  • Shopping
  • Display
  • Video
  • Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
  • Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
  • Location targeting allows ads to be served in the specific geographic locations you choose.
  • Employment targeting allows you to serve ads only to people who work in a specific field.
  • Keyword examples
  • Example placements
  • Budget amount
  • Creative assets
  • Interest categories
  • To allocate budgets that drive incremental conversions
  • To take advantage of seasonal trends throughout the year
  • To find growth opportunities regarding device targeting
  • To identify the most profitable location targeting
  • In-Market audiences
  • Demographic targeting
  • Custom Affinity audiences
  • Similar Audiences
  • Automated rule generation
  • Automated ad language translation
  • Automated targeting
  • Automated video production
  • Performance
  • Calls-to-action
  • Competition
  • Languages
  • Increase clicks
  • Drive action
  • Build awareness
  • Influence consideration
  • Place your business’s ads on every available search engine.
  • Boost your conversions by connecting you to people in the moments that matter.
  • Help you reach a wider audience and maximize exposure.
  • Coach your company to fully move to an online-only presence.
  • Cap the number of ads you pay for, based on your business.
  • Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
  • Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.
  • Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.
  • Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.
  • Recommended campaign bid scaling
  • A recommended Campaign-level Target CPA (cost-per-acquisition)
  • A recommended average daily budget
  • A recommended Campaign-level Target ROAS (return-on-ad-spend)
  • Options and tracking
  • Profit and privacy
  • Credits and context
  • Control and results
  • Google Ads guarantees phone calls to your business.
  • Google Ads allows you to cap the number of ads you pay for, based on your business.
  • Google Ads gives you control over your budget.
  • Google Ads offers separate auctions for low budgets.
  • Image ads
  • Responsive Display Ads
  • AMPHTML ads
  • Uploaded ads
  • Uploaded image ads
  • Responsive display ads

Efficiency (2)

Control (1)

  • Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
  • Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
  • The customer journey has become more direct, so setting bids should be based on general user behavior.
  • Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
  • Image ads
  • AMPHTML ads
  • Responsive Display Ads
  • Search ads
  • All channels they wish to target
  • A maximum conversion number
  • Keyword bids and modifiers
  • The images they wish to use
  • Custom Affinity audiences
  • Standard remarketing
  • Custom Intent audiences
  • Dynamic remarketing
  • It allows her to collect statistical usage data from the websites where her ad appears.
  • It makes it possible for her to engage with valuable audiences quickly and often.
  • It can sometimes be used as a Shopping campaign.
  • It can always be used as a Shopping campaign.
  • By keeping her ads updated with new copy.
  • By guaranteeing improved results.
  • By automatically setting the maximum CPC bid limit.
  • By setting her bids when auctions happen.
  • Automated rule creation
  • Automated bidding
  • Automated video production
  • Automated YouTube video creation
  • Uploaded ads
  • Responsive display ads
  • AMPHTML ads
  • Image ads
  • Parents of infants
  • Golf enthusiasts
  • Men and women, ages 35 to 44
  • People looking to buy a car
  • TV comedy fans
  • By offering the ability to display Bumper ads.
  • By helping advertisers deliver relevant advertising as people browse the web.
  • By helping advertisers reach customers searching for specific search terms.
  • By bundling together all the pillars of a campaign.
  • To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
  • To determine which Google Ads features should be enabled to get the best performance from your campaigns
  • To analyze the search term report and add both keywords and negative keywords, depending on historical performance
  • To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
  • Conversion-focused bidding
  • Revenue-focused bidding
  • Consideration-focused bidding
  • Awareness-based bidding
  • Responsive Display Ads
  • Uploaded image ads

Efficiency (1)

Control (2)

  • Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
  • Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
  • Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
  • Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.
  • App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
  • Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
  • Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
  • Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.
  • Target return on ad spend (Target ROAS)
  • Target cost-per-acquisition (tCPA)
  • Target impression share
  • Maximize clicks
  • Retention-focused bidding
  • Consideration-focused bidding
  • Conversion-focused bidding
  • Awareness-based bidding
  • Enhanced cost-per-click (eCPC)
  • Maximize Conversions
  • Target impression share
  • Maximize clicks
  • Videos
  • Ad dimensions
  • Headlines
  • Images
  • Keywords
  • Consideration-focused bidding
  • Conversion-focused bidding
  • Awareness-based bidding
  • Revenue-focused bidding
  • Distribution
  • Validation
  • Simulation
  • Instrumentation
  • Differentiation
  • Build awareness
  • Influence consideration
  • Drive action
  • Increase sales
  • User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
  • The appropriate bid can often be a static target that is challenging to reach.
  • If you do not bid efficiently, you could miss valuable conversions.
  • The customer journey has become more complex and therefore bids should be based on general user behavior.
  • Search, Display, Video, App, and Access
  • Search, Display, TV, Shopping, and App
  • Social, Display, Video, Shopping, and App
  • Search, Display, Video, Shopping, and App
  • This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
  • This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
  • This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
  • This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
  • Search, Display, Video, Print, and App
  • Search, Print, TV, Shopping, and App
  • Search, Display, Video, Shopping, and App
  • Social, Video, App, Audio, and Shopping Ads
  • Google Maps will highlight her business along with the option for customers to see her product there.
  • Her ads will serve on website content related to her business or her customers’ interests based on her targeting decisions
  • A video summary of her product line will be automatically created by the system and placed on YouTube.
  • Her ads will appear above and below search results when people search for related keywords.
  • It provides “recommended insights,” which are focused on topic targeting.
  • In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
  • Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
  • Its summary report provides executive summaries of total cost and bidding.
  • Google Ads doesn’t charge for clicks that don’t convert.
  • Google Ads offers separate auctions for low budgets.
  • Google Ads guarantees phone calls to your business.
  • Google Ads gives you total control over your budget.
  • Target ROAS (return on ad spend)
  • Target CPA (cost per acquisition)
  • Enhanced CPC (cost-per-click)
  • Cost per engagement
  • By finding areas of her total budget that could contribute to marketing.
  • By determining which of Google’s ads are most appropriate for her brand.
  • By teaching her employees the fundamentals of personal budgeting.
  • By optimizing her available ad budget for maximum growth.
  • Influence consideration
  • Drive action
  • Build awareness
  • Increase leads
  • Keyword examples
  • Creative assets
  • Example placements
  • Budget amount
  • Responsive Display ads
  • Text ads
  • Call-only ads
  • Uploaded ads (Image & AMPHTML)
  • In-stream video ads
  • Maximize conversions
  • Enhanced cost-per-click (eCPC)
  • Target impression share
  • Maximize clicks
  • Depth of signals used and cross analysis
  • Auction-time bidding
  • Time saved
  • Machine learning

Alleviates the strain on marketing resources by automating more manual tasks (3)

Integrates a large variety of signals, and considers new ones to evaluate user intent. (1)

Tailors bids to each user’s unique context, using relevant signals present at auction time (2)

Algorithmically helps set the appropriate bid for each and every auction. (4)

  • Profit and privacy
  • Credits and context
  • Control and results
  • Options and tracking
  • Automated video production
  • Automated bidding
  • Automated YouTube video creation
  • Automated rule creation
  • Target cost-per-acquisition (tCPA)
  • Maximize clicks
  • Target return on ad spend (tROAS)
  • Target impression share
  • Manually selected targeting
  • Optimized targeting
  • No targeting
  • Optimized targeting and manually selected targeting

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