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Make it Easy for People to Find a Business on the Web Quiz Answers – Google Fundamentals of Digital Marketing
Increase your online visibility with ease! Provide a website that is easy to navigate, highlights offerings, and uses pertinent keywords. Make use of search engine optimization (SEO) strategies to increase exposure. Make use of Google My Business to quickly create an internet listing. Communicate with clients via social networking sites. Make sure that your contact details are at hand. Make the most of online directories. Simplify the process for prospective clients to find your company online with ease!
Module 6: Get Discovered with Search Quiz Answers – Google Fundamentals of Digital Marketing
Question 1: Which of the following factors should you consider when optimising your website for search engines?
- Colour scheme
- Recycled content
- Inspiring business name
- Site popularity
Question 2: What should be the first step of a structured SEO plan?
- Identifying your ad budget
- Buying an analytics software
- Setting up your presence on social media sites
- Keyword research
Question 3: When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
- Social media following
- Bid value
- Domain authority
- Average number of visitors to the company’s website
Question 4: Fill in the blank:
Short strings of specific keywords with low search volume are called ___________.
- Long-hair keywords
- Long-tail keywords
- High-relevance keywords
- Top-tail keywords
Question 5: Which of the following would be an ideal goal for an SEO plan?
- Increasing social media likes and follows
- Increasing how many relevant people visit your website
- Showing your website to as many people as possible
- Being in first place in SERP for any keyword
Get Discovered with Search in Digital Marketing:
Getting discovered through search is a fundamental aspect of digital marketing, often referred to as Search Engine Optimization (SEO). Here’s a breakdown of how to get discovered through search:
- Keyword Research: Start by identifying relevant keywords related to your business, products, or services. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords that have high search volume and relatively low competition.
- On-Page SEO: Optimize your website’s on-page elements such as title tags, meta descriptions, headings, and content for your target keywords. Ensure that your website’s structure is user-friendly and easily navigable.
- High-Quality Content: Create high-quality, valuable content that addresses the needs and interests of your target audience. Content can include blog posts, articles, videos, infographics, and more. Make sure your content is optimized for search engines by incorporating relevant keywords naturally.
- Link Building: Acquire backlinks from reputable and relevant websites. This can be done through guest posting, influencer outreach, partnerships, and creating shareable content that naturally attracts links.
- Local SEO: If you have a physical location or serve a specific geographic area, optimize your website for local search. This includes creating a Google My Business profile, ensuring your NAP (Name, Address, Phone Number) information is consistent across online directories, and obtaining local citations.
- Mobile Optimization: With the increasing use of mobile devices, it’s essential to ensure your website is optimized for mobile users. This includes responsive design, fast loading times, and easy navigation on small screens.
- Technical SEO: Pay attention to technical aspects of SEO such as website speed, crawlability, indexability, and schema markup. Fix any technical issues that may hinder search engine bots from properly crawling and indexing your website.
- Monitor and Analyze: Continuously monitor your website’s performance in search results using tools like Google Analytics and Google Search Console. Analyze key metrics such as organic traffic, keyword rankings, click-through rates, and conversion rates. Use this data to refine your SEO strategy over time.
By implementing these strategies effectively, you can improve your chances of getting discovered through search and driving valuable organic traffic to your website.
