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Google Shopping Ads Certification Exam Answers

Google Shopping Ads are a type of online advertising service provided by Google that allows businesses to promote their products directly within Google search results. Unlike text ads, which are purely text-based, Shopping Ads display a product image, title, price, store name, and other relevant information right within the search results. These ads appear either at the top of the search results page or within the “Shopping” tab. Here’s how they work:

  1. Product Feed Creation: Merchants create a product feed containing information about their products, such as title, description, price, image URL, and other attributes. This feed is then uploaded to Google Merchant Center.
  2. Google Merchant Center Setup: Businesses set up a Google Merchant Center account and link it to their Google Ads account. The product feed is uploaded to the Merchant Center.
  3. Campaign Creation: In Google Ads, businesses create Shopping campaigns and set bidding and budget parameters. They can also specify targeting options, such as location, device, and demographics.
  4. Ad Auction: When a user enters a search query relevant to a product in the merchant’s feed, Google determines if any products from that feed match the query. If so, an ad auction takes place.
  5. Ad Display: If the merchant’s bid is competitive and the product is deemed relevant to the search query, Google displays the Shopping Ad along with other relevant information like price and store name.
  6. Clicks and Conversions: Users who click on the ad are directed to the merchant’s website or product page, where they can make a purchase.

Google Shopping Ads offer several advantages for businesses, including increased visibility for products, higher click-through rates due to visual appeal, and better-qualified traffic since users see product details and prices before clicking on the ad. Additionally, Google Shopping Ads allow businesses to reach potential customers who are actively searching for specific products, making them more likely to convert.

Google Shopping Ads Exam Quiz Answers

  • True
  • False
  • Reach mobile shoppers
  • Drive store visits
  • Promote store deals
  • All of the above
  • Accelerate by making data the foundation of everything they do
  • Connect with customers anywhere and everywhere they are in a brand-first way
  • Provide minimal information to simply things
  • Remove friction to drive action
  • Any shopping queries
  • Broader queries
  • Local intent queries
  • Long-tail or specific queries
  • Ad creation
  • Targeting
  • Bidding
  • All of the above
  • True
  • False
  • True
  • False

Google Shopping Ads Final Exam Quiz Answers

  • Performance Max campaigns let you find and reach audiences across Google’s platform without needing to create different campaigns for each channel.
  • Performance Max campaigns can help you find and reach audiences across Google by creating different campaigns for every channel.
  • Performance Max campaigns can help you find and reach audiences across Shopping and Search without creating different campaigns for every channel.
  • Performance Max campaigns can help you find and reach audiences across Shopping and Search through the creation of different campaigns for Shopping and Search.
  • Product feed creation
  • Budget allocation across networks
  • Campaign creation
  • Country of sale
  • You can create and edit an ad format.
  • You can optimize your goals based on real-time signals across all Google platforms.
  • You can set up campaign, bidding, and product groups manually.
  • You can optimize campaign performance and bids through automated bidding.
  • You want to promote your product and drive consumers to your physical location.
  • You want your consumers to schedule an appointment before purchasing the product.
  • You want to promote your online inventory and drive consumers to purchase a product on your website.
  • You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
  • Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
  • Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
  • Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
  • Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
  • Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
  • Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
  • Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
  • Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
  • Your local store
  • Your website
  • Maps
  • Google Images
  • Product feed in Merchant Center
  • Assets
  • Enable enhanced conversions
  • Keywords
  • Someone making a purchase on the site
  • Someone searching for an item
  • Someone clicking on an ad and landing on the site
  • Someone viewing an ad without engaging wtih the content
  • Return policy
  • Restricted content
  • Prohibited practice
  • Misrepresentation of self or product
  • Offer an easy checkout process.
  • Simplify the shopping experience by providing minimal information.
  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  • Let shoppers buy online and pick up in-store.
  • Adopt a single channel experience (online only or offline only).
  • Item disapproval and account suspension
  • Campaign disapproval and ad suspension
  • Feed disapproval and item suspension
  • Ad disapproval and campaign suspension
  • Let’s you manually set up campaigns
  • Let’s you reach customers across Google platforms
  • Let’s you simplify campaign management.
  • Uses AI to help you optimize goals
  • Protect the business from fraudulent charges
  • Promote positive experience for all users
  • Guarantee revenue for businesses
  • Protect users’ online safety
  • Implement fair and consistent policies
  • Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
  • Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
  • Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
  • Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
  • The store marketing team at a large pet company wants to double only in-store sales by Q4.
  • A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
  • The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.
  • A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
  • Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
  • Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
  • They can be served by any Comparison Shopping Service (CSS) you work with.
  • They can be served by one Comparison Shopping Service (CSS).
  • They can be served by Google Merchant Center only.
  • They can be served by Google My Business.
  • Google Ads
  • Google My Business
  • Product feed
  • Google Merchant Center
  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  • Budget is allocated automatically across channels based on performance. There’s no need to create a different campaign for each channel.
  • Budget is manually allocated across channels based on your channel preference. You maintain control over the campaign setup while you optimize by channel manually.
  • Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
  • Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google’s inventory.
  • Standard Shopping ads have a more targeted reach, whereas Performance Max uses AI technology to connect to a wider audience across all of Google’s inventory.
  • Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google’s inventory, but Standard Shopping Ads’ reach is less targeted.
  • Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory, while Performance Max ads have a more targeted reach.
  • Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.
  • Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  • Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
  • Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  • Boost profitability, traffic, customer base, and sales with Shopping ads.
  • Provide personalized experiences that meet shopper expectations online or in-store.
  • Uncover the needs to meet the requirements of curious and impatient consumers.
  • Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
  • Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
  • Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.
  • In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.
  • Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.
  • Google Maps
  • The Shopping tab
  • Gmail
  • Google Search
  • Google Images
  • price
  • availability
  • product_type
  • image_link
  • Responsive Display Ads
  • Product Shopping Ads
  • Local Inventory Ads
  • Gmail Ads
  • Product-oriented
  • Manual bids
  • Auction
  • Reach
  • Add negative keywords in the ad
  • Add negative keywords in Merchant Center
  • Add negative keywords in the campaign
  • Add negative keywords in the product feed
  • Lead
  • Sales
  • Awareness
  • Website traffic
  • Email notification in Google Merchant Center
  • Email notification in Google Merchant Center and Google Ads
  • Email notification in Google My Business
  • Email notification in Google Ads
  • Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
  • Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
  • Store policy
  • Full contact information
  • Country-specific destination URL
  • Secure checkout
  • In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available. Both of these things are requirements.
  • Don’t do anything. Refund policy is required to appear on the footer of the website landing page for businesses that offer a refund; otherwise, it’s not a violation to exclude it.
  • Ensure there is a disclaimer on the site. Whether a business offers refunds or not, it’s not obligated to have the policy on the website landing page as long as there’s a disclaimer.
  • Make sure you clearly state your refund policy on the landing page. It’s acceptable that you don’t allow returns or refunds, but you must state this clearly. Consider adding the return and refund policy to the footer of the website so it’s readily available.
  • Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
  • Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.
  • Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
  • Maximize Clicks
  • Target Return on Ad Spend (tROAS)
  • Enhanced CPC
  • Manual Max CPC
  • Product Ratings
  • Local campaigns
  • Store Ratings
  • Promotions
  • Attributes are the data points that describe a product.
  • Attributes are keywords that describe a product.
  • Attributes are numerals only that describe a product.
  • Attributes are text only that describe a product.
  • Restricted content
  • Editorial standards
  • Prohibited content
  • Prohibited practice
  • Performance Max campaigns provide you total control over the campaign setup, ad, and bidding.
  • Performance Max campaigns offer the choice of adding manual input and advanced AI.
  • Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.
  • Performance Max campaigns allow manual control over performance optimization as a way to optimize toward a retailer’s business goals. This drives simplicity, performance, and reach.
  • Shopping ads are manually generated.
  • Shopping campaigns are organized by ad groups instead of products groups.
  • Shopping campaigns rely on product information instead of keywords.
  • Shopping campaigns are organized by product groups.
  • Google My Business account suspension
  • Google Ads account suspension
  • Feed suspension
  • Google Merchant Center account suspension
  • Build better consumer experiences
  • Drive app downloads
  • Use data to fuel growth
  • Secure leads and contacts
  • Drive traffic and sales
  • Customer selection
  • Customer acquisition
  • Customer retention
  • Customer focus
  • Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads.
  • Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads and the bid set in Merchant Center.
  • Google’s system determines which ad appears in response to a user’s search query based on product information in Merchant Center and the bid set in Google Ads.
  • Google’s system determines which ad appears in response to a user’s search query based on the campaign and bid settings in Merchant Center.
  • Enhanced cost-per-click (eCPC)
  • Target return on ad spend (tROAS)
  • Viewable cost per impression (CPM)
  • Maximize conversion value
  • Product groups are predefined themes that you can select in each of your campaigns.
  • Product groups are remarketing lists that you want to advertise in each of your campaigns.
  • Product groups are keywords that are defined by categories you can select in each of your campaigns.
  • Product groups are used to specify which products from your feed you want to advertise in each campaign.
  • Mobile App
  • Awareness
  • Online Sales
  • Lead Generation
  • Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business.
  • Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
  • Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
  • Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
  • Budget allocation across networks
  • Country of sale
  • Product feed creation
  • Campaign creation
  • Target Return on Ad Spend (tROAS)
  • Maximize Clicks
  • Enhanced CPC
  • Manual Max CPC
  • Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
  • Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
  • Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
  • Free product listings use product information directly from the website to curate no cost ads without a product feed.
  • Protect the business from fraudulent charges
  • Drive revenue for businesses
  • Implement fair and consistent policies
  • Protect users’ online safety
  • Promote positive experience for all users
  • A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
  • A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
  • A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
  • A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.
  • You can optimize on goals using manual signals
  • You set up campaigns manually
  • You reach customers across Google platforms
  • Easy integration helps you simplify campaign management
  • You use real-time signals to help you optimize goals
  • Google Images
  • The Shopping tabs
  • Google Search
  • Google Maps
  • Gmail
  • Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
  • Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
  • Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
  • Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
  • Real-time signal
  • Goal-oriented
  • Manual bids
  • Reach
  • Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
  • Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
  • Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
  • Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business.
  • Product Shopping Ads
  • Local Inventory Ads
  • Responsive Display Ads
  • Gmail Ads
  • Store policy
  • Full contact information
  • Secure checkout
  • Country-specific destination URL
  • Add negative keywords in the campaign
  • Add negative keywords in Merchant Center
  • Add negative keywords in the product feed
  • Add negative keywords in the ad
  • Optimize for store visits
  • Target return on ad spend (tROAS)
  • Click-through rate
  • Enhanced cost-per-click (eCPC)
  • Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
  • Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
  • Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  • Checkout on your website
  • Checkout on Gmail
  • Checkout on Google
  • Checkout in your local store
  • Checkout on Maps
  • image_link
  • availability
  • product_type
  • price
  • Promotions
  • Product Ratings
  • Store Ratings
  • Local campaigns
  • Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
  • Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
  • Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
  • Prohibited content
  • Editorial standards
  • Prohibited practice
  • Restricted content
  • Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
  • Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
  • Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
  • Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
  • Campaign disapproval and ad suspension
  • Item disapproval and account suspension
  • Ad disapproval and campaign suspension
  • Feed disapproval and item suspension
  • Campaign creation
  • Product feed creation
  • Budget allocation across networks
  • Country of sale
  • They can identify the number of potential users who are interested in your product or likely to convert.
  • They can measure conversion data. Conversion tracking is a report that you add to your campaign.
  • They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
  • They can make decisions based on conversion data and users interested in your product.
  • Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
  • Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
  • Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
  • You want to promote your online inventory and drive consumers to purchase a product on your website.
  • You want to promote your product and drive consumers to your physical location.
  • You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
  • You want your consumers to schedule an appointment before purchasing the product.
  • Local inventory ads
  • Product Shopping ads
  • Carousel ads
  • Gmail ads
  • Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
  • Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  • There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
  • Smart Shopping campaigns allow you to have full control over the campaign setup, ad, and bidding.
  • Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer’s business goals through machine learning across Google’s suite of ad networks.
  • Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
  • Smart Shopping campaigns are customizable, with the option to add manual input and advanced machine learning.
  • Email notification in Google My Business
  • Email notification in Google Merchant Center and Google Ads
  • Email notification in Google Merchant Center
  • Email notification in Google Ads
  • Google’s system will disapprove the feed until all required attributes are included. Availability is a required attribute.
  • Google’s system will flag it as a warning for you to resolve in the future. Availability is an optional attribute.
  • Google’s system will disapprove the feed, since availability is not an attribute in the product feed.
  • Google’s system will flag it with a warning for you to resolve in the future. Availability is a required attribute.
  • Attributes are keywords that describe a product.
  • Attributes are text only that describe a product.
  • Attributes are the data points that describe a product.
  • Attributes are numerals only that describe a product.
  • Return policy
  • Unsupported Shopping content
  • Usefulness
  • Misrepresentation of self or product
  • Product Shopping Ads
  • Local Inventory Ads
  • Gmail Ads
  • Responsive Display Ads
  • By Google My Business.
  • By Google Merchant Center only
  • By one Comparison Shopping Service (CSS)
  • By any Comparison-Shopping Service (CSS) you work with
  • Let shoppers buy online and pick up in-store.
  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  • Simplify the shopping experience by providing minimal information.
  • Adopt a single channel experience (online only or offline only).
  • Offer an easy checkout process.
  • Build better consumer experiences
  • Use data to fuel growth
  • Drive app downloads
  • Drive traffic and sales
  • Secure leads and contacts
  • Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
  • Free product listings use product information directly from the website to curate no cost ads without a product feed.
  • Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
  • Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
  • Attributes are the data points that describe a product.
  • Attributes are keywords that describe a product.
  • Attributes are text only that describe a product.
  • Attributes are numerals only that describe a product.
  • Lead
  • Awareness
  • Website traffic
  • Sales
  • Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.
  • Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
  • Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
  • Shopping campaigns are organized by product groups.
  • Shopping campaigns rely on product information instead of keywords.
  • Shopping campaigns are organized by ad groups instead of products groups.
  • Shopping ads are manually generated.
  • The product feed
  • The Merchant Center
  • The ad
  • The campaign
  • Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
  • Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
  • Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
  • Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
  • Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
  • Google Ads
  • Google My Business
  • Product feed
  • Google Merchant Center
  • When someone views your ad without engaging with the content
  • When someone searches for your item
  • When someone clicks on your ad and lands on the site
  • When someone makes a purchase on the site
  • Store Ratings
  • Local campaigns
  • Product Ratings
  • Promotions
  • Uncover the needs to meet the requirements of curious and impatient consumers.
  • Drive profitability, traffic, customer base, and sales with Shopping ads.
  • Continue with your current marketing strategy, as shopping behaviour changes regularly and will balance out.
  • Provide personalized experiences that meet shopper expectations online or in-store.
  • Usefulness
  • Return policy
  • Unsupported Shopping content
  • Misrepresentation of self or product
  • Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
  • Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
  • Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  • Product groups are keywords that are defined by categories you can select in each of your campaigns.
  • Product groups are remarketing lists that you want to advertise in each of your campaigns.
  • Product groups are predefined themes that you can select in each of your campaigns.
  • Product groups are used to specify which products from your feed you want to advertise in each campaign.
  • Target Return on Ad Spend (tROAS)
  • Enhanced CPC
  • Maximize Clicks
  • Manual Max CPC
  • Click-through rate
  • Target return on ad spend (tROAS)
  • Optimize for store visits
  • Enhanced cost-per-click (eCPC)
  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  • Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
  • Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
  • Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget.
  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
  • Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
  • Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
  • Product groups are used to specify which products from your feed you want to advertise in each campaign.
  • Product groups are remarketing lists that you want to advertise in each of your campaigns.
  • Product groups are predefined themes that you can select in each of your campaigns.
  • Product groups are keywords that are defined by categories you can select in each of your campaigns.
  • The Shopping tabs
  • Google Search
  • Google Images
  • Gmail
  • Google Maps
  • Carousel ads
  • Gmail ads
  • Local inventory ads
  • Product Shopping ads
  • You can make decisions based on conversion data and users interested in your product.
  • You can identify the number of potential users who are interested in your product or likely to convert.
  • You can measure conversion data. Conversion tracking is a report that you add to your campaign.
  • You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
  • Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
  • Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
  • Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
  • Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.
  • Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
  • Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
  • Free product listings use product information directly from the website to curate no cost ads without a product feed.
  • Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
  • Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
  • Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
  • Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
  • Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
  • Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
  • Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
  • Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
  • Smart Shopping campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization, driving simplicity, performance and reach
  • Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks, driving performance, simplicity, and reach.
  • Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.
  • Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.
  • Target Return on Ad Spend (tROAS)
  • Manual Max CPC
  • Enhanced CPC
  • Maximize Clicks
  • Unsupported Shopping content
  • Misrepresentation of self or product
  • Usefulness
  • Return policy
  • Let shoppers buy online and pick up in-store.
  • Adopt a single channel experience (online only or offline only).
  • Offer an easy checkout process.
  • Simplify the shopping experience by providing minimal information.
  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  • Product Shopping ads
  • Gmail ads
  • Local inventory ads
  • Carousel
  • Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
  • Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
  • Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.
  • Your item is disapproved and your account is suspended.
  • Your feed is disapproved and your item is suspended.
  • Your campaign is disapproved and your ad is suspended.
  • Your ad is disapproved and your campaign is suspended.
  • Secure checkout
  • Full contact information
  • Store policy
  • Country-specific destination URL
  • A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
  • A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
  • A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
  • A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
  • Viewable cost per impression (CPM)
  • Maximize conversion value
  • Target return on ad spend (tROAS)
  • Enhanced cost-per-click (eCPC)
  • Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
  • Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
  • Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
  • Secure leads and contacts
  • Build better consumer experiences
  • Use data to fuel growth
  • Drive app downloads
  • Drive traffic and sales
  • Sales
  • Awareness
  • Website traffic
  • Lead
  • Checkout on Gmail
  • Checkout in your local store
  • Checkout on your website
  • Checkout on Google
  • Checkout on Maps
  • Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
  • Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
  • Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
  • Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
  • Budget is allocated automatically across channels, based on performance. You don’t need to create a separate campaign for each channel.
  • Budget is allocated manually across channels, based on your channel preference. You control the campaign setup but optimize by channel manually.
  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  • Performance Max campaigns are customizable, with the option to add manual input and advanced AI.
  • Performance Max campaigns drive simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
  • Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.
  • Performance Max campaigns allow you to have full control over the campaign setup, ad, and bidding.
  • Performance Max campaigns give you complete control over the campaign setup, ad, and bidding.
  • Performance Max campaigns optimize toward a retailer’s business goals across Google’s suite of ad networks through the use of AI. This drives performance, simplicity, and reach.
  • Performance Max campaigns provide the options of adding manual input and advanced AI.
  • Performance Max campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization. This drives simplicity, performance and reach.
  • Performance Max ads have a more targeted reach, while Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory.
  • Performance Max and Standard Shopping ads have an equally targeted reach, but Standard Shopping ads connect to a wider audience across all of Google’s inventory.
  • Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach
  • Both Performance Max and Standard Shopping ads use AI technology to reach wider audience across all of Google’s inventory, but Performance Max ads have a more targeted reach.
  • Performance Max campaigns let you create a campaign for each channel, which is a great way to find and reach audiences across Google.
  • Performance Max campaigns provide a means of finding and connecting audiences across Google’s platform without having to create a separate campaign for each channel.
  • Performance Max campaigns let you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  • Performance Max campaigns can help you find and reach audiences across Shopping and Search by through the creation of a separate campaign for Shopping and Search.
  • The customer retention setting
  • The customer focus setting
  • The customer selection setting
  • The customer acquisition setting
  • Country of sale
  • Campaign creation
  • Product feed creation
  • Budget allocation across networks
  • Budget is allocated manually across channels according to your channel preference. You control the campaign setup but optimize by channel manually.
  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  • Budget is allocated across channels according to performance. There’s no need to create a separate campaign for each channel.
  • Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
  • Performance Max campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
  • Performance Max campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
  • Performance Max campaigns can help you find and reach audiences across Google’s platform without creating a separate campaign for each channel.
  • Performance Max campaigns can help you find and reach audiences across Shopping and Search without having to create a separate campaign for each channel.
  • The customer retention setting helps you determine the value of acquiring new customers.
  • The customer focus setting helps you determine the value of acquiring new customers.
  • The customer selection setting helps you determine the value of acquiring new customers.
  • The customer acquisition setting helps you determine the value of acquiring new customers.
  • Lead Generation
  • Awareness
  • Online Sales
  • Mobile App

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