Google Ads Video Certification Exam Answers

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Creating a Google Ads video can be a powerful way to reach your audience, especially considering the popularity of video content online. Here’s a general guide on how to create a Google Ads video:

1. Define Your Objective: Determine what you want to achieve with your video ad. Are you aiming to increase brand awareness, drive website visits, generate leads, or boost sales? Your objective will shape the content and targeting of your ad.
2. Know Your Audience: Understand who your target audience is and what type of video content they engage with. This will help you tailor your message and visuals to resonate with them.
3. Craft Compelling Content: Create a script or storyboard that communicates your message effectively within the ad’s time constraints. Your video should grab attention quickly, deliver your message clearly, and encourage viewers to take action.
4. Choose Video Format: Google Ads offers various video ad formats, including in-stream ads, bumper ads, outstream ads, and discovery ads. Select the format that aligns best with your campaign goals and budget.
5. Optimize for Mobile: Since a significant portion of video viewing occurs on mobile devices, ensure your video is optimized for mobile viewing. Keep text and visuals clear and concise, and use subtitles if necessary.
6. Add a Strong Call to Action (CTA): Encourage viewers to take the desired action, such as visiting your website, making a purchase, or contacting your business. Place the CTA prominently within the video or as a clickable overlay.
7. Follow Google’s Guidelines: Familiarize yourself with Google Ads policies and guidelines to ensure compliance. This includes guidelines on content, formatting, and ad targeting.
8. Set Up Your Campaign: Log in to your Google Ads account and create a new campaign. Select the campaign type (e.g., video), define your targeting options (such as demographics, interests, and keywords), set your budget and bidding strategy, and upload your video ad.
9. Track Performance: Monitor the performance of your video ad campaign using Google Ads analytics. Track metrics such as views, clicks, conversions, and cost per acquisition to evaluate the effectiveness of your campaign and make adjustments as needed.
10. Optimize and Iterate: Continuously optimize your video ad campaigns based on performance data. Test different ad creatives, targeting options, and messaging to identify what resonates best with your audience and drives the desired results.

By following these steps and continuously refining your approach based on data-driven insights, you can create effective Google Ads video campaigns that help you achieve your marketing objectives.

Google Ads Video Final Exam Quiz Answers

Question 1: To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?

• Affinity Audiences
• Infinite Taxonomy Audiences
• Custom Audiences
• Life Events

Question 2: What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?

• Extending the reach of video ads to YouTube Live streaming and Premieres.
• Extending the reach of video ads to a collection of leading publisher sites and apps.
• Providing access to engage with audiences on the YouTube mobile homepage.
• Providing access to more engagement metrics to measure the impact of the campaign.

Question 3: You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?

• Set up scenes to be zoomed out so viewers can see all story elements.
• Use engaging pacing and tight framing.
• Keep visuals low-contrast to avoid overwhelming viewers.
• Build suspense with a slow pace to start.

Question 4: You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?

• You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
• You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
• You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
• You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.

Question 5: To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

• You’d use skippable in-stream ads and non-skippable in-stream ads.
• You’d use skippable in-stream ads and bumper ads.
• You’d use masthead ads and bumper ads.
• You’d use masthead ads and non-skippable in-stream ads.

Question 6: Why is it a good idea to opt into optimized targeting when creating a video action campaign?

• It’ll remove audience solutions you’ve applied that aren’t driving conversions.
• It’ll help you reach audiences already familiar with your brand who are likely to convert.
• It’ll help you reach new and relevant audiences who are likely to convert.
• It’ll remove users from your data segments who aren’t likely to convert.

Question 7: In video advertising, which of the following techniques should you apply to help people think or feel something?

• Humanize the story.
• Avoid humor, as it’s more subjective.
• Convey multiple messages to resonate with the masses.
• Showcase discounts and sales to drive interest.

Question 8: Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?

• Brand awareness and reach
• Lead generation
• Online sales
• Product and brand consideration

Question 9: Reach Planner has three primary benefits. What do they include?

• Benefits include providing trustworthy popular reach forecasts, media mix options, and automation recommendations.
• Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations.
• Benefits include providing trustworthy popular reach forecasts, media mix options, and fresh data.
• Benefits include providing trustworthy unique reach forecasts, media mix options, and fresh data.

Question 10: Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?

• You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

Question 11: How does YouTube serve users, creators, and advertisers?

• Through connection, innovation, and trust
• Through connection, growth, and trust
• Through creativity, growth, and trust
• Through creativity, innovation, and trust

Question 12: If you were making creative for a video action campaign, what best practice should you follow?

• You’d repeat what you’re offering.
• You’d repeat your call-to-action.
• You’d communicate multiple messages.
• You’d communicate the offer at the end.

Question 13: Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?

• Production companies are acting as gatekeepers, since they control the biggest distribution channels.
• People are switching between the many streaming services available and have shorter attention spans.
• Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
• People are watching YouTube on connected TV devices, which further extends YouTube’s reach.

Question 14: To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?

• Life Events
• Demographics and Detailed Demographics
• Custom Audiences
• Affinity Audiences

Question 15: You want to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?

• Add closed captions since most viewers will watch with sound off.
• Remove supers so they don’t compete with the audio.
• Lower the brightness to optimize for mobile device viewing.
• Increase the pace and tighten the framing.

Question 16: You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?

• You’d use Reach Planner.
• You’d use core performance metrics.
• You’d use Brand Lift.
• You’d use Viewability with Active View.

Question 17: To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?

• You should use online sales.
• You should use product and brand consideration.
• You should use brand awareness and reach.
• You should use lead generation.

Question 18: An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?

• By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.
• By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
• By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
• By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.

Question 19: You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

• Consideration
• Awareness
• Hybrid
• Action

Question 20: A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?

• Consideration
• Awareness
• Action
• Perspective

Question 21: Creators choose YouTube for which of the following four reasons?

• For infrastructure, reach, creativity, and income
• For infrastructure, reach, freedom, and income
• For infrastructure, community, freedom, and income
• Infrastructure, community, creativity, and income

Question 22: What action should you take when optimizing a campaign to drive conversions faster?

• Set up the campaign to only engage with audience segments that have converted before.
• Track lighter actions to provide more signals to Google’s machine learning algorithms.
• Track only end actions to provide more accurate signals to our machine learning algorithms.
• Set up the campaign to engage with audience segments that have searched for your brand before.

Question 23: It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?

• Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
• Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.

Question 24: Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?

• You’d use masthead ads and non-skippable in-stream ads.
• You’d use skippable in-stream ads and non-skippable in-stream ads.
• You’d use masthead ads and bumper ads.
• You’d use skippable in-stream ads and bumper ads.

Question 25: If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

• You should use Unique Reach and Frequency.
• You should use Brand Lift.
• You should use Viewability with Active View.
• You should use Reach Planner.

Question 26: If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?

• Affinity Audiences and Life Events
• Affinity Audiences and Custom Audiences
• Life Events and In-Market Audiences
• In-Market Audiences and Custom Audiences

Question 27: You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

• Call now
• Book now
• Check us out
• Learn more

Question 28: To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?

• Demographics and Detailed Demographics
• Custom Audiences
• Affinity Audiences
• Life Events

Question 29: To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?

• Custom Audiences
• Life Events
• Affinity Audiences
• In-Market Audiences

Question 30: A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?

• You should use in-feed video ads.
• You should use masthead ads.
• You should use non-skippable in-stream ads.
• You should use bumper ads.

Question 31: If you’re running a video action campaign, how should you approach your measurement strategy?

• You should measure only complete offline conversions for a more accurate return on investment calculation.
• You should measure the full value with Google Ads conversion tracking and include lighter conversion events.
• You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• You should measure only complete online conversions for a more accurate return on investment calculation.

Question 32: What can Reach Planner help with when doing media planning?

• It can help forecast reach of your YouTube campaign alongside print ads.
• It can help forecast reach of your YouTube campaign alongside social media.
• It can help forecast reach of your YouTube campaign alongside Search.
• It can help forecast reach of your YouTube campaign alongside TV.

Question 33: The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?

• Clicks
• Actions
• Impressions
• Views

Question 34: For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?

• Skippable in-stream ads and bumper ads
• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and skippable in-stream ads

Question 35: You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?

• Brand Lift
• Core performance metrics
• Forecasting reach of your YouTube campaign alongside print ads
• Viewability with Active View

Question 36: You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?

• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a generic call-to-action (CTA).
• Provide multiple options for how viewers can take action.
• Include a specific call-to-action (CTA).

Question 37: What do Insights Finder and Find My Audience help you do?

• They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
• They help you understand what audience solutions in an existing campaign are delivering the best results.
• They help you understand who your most valuable customers are on YouTube and how to reach them.
• They help you create audience lists that you can immediately apply to any of your Google Video campaigns.

Question 38: Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?

• Media
• Brand
• Platform
• Creative

Question 39: As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?

• Shopping, audio-only content, and streaming on TV
• Shopping, audio-only content, and cross-device behavior
• Shopping, short-form content, and streaming on TV
• Shopping, short-form content, and cross-device behavior

Question 40: How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

• By analyzing historical feedback and making adjustments to bids based on performance signals.
• By creating as many impressions as possible in line with the target cost-per-acquisition.
• By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
• By acquiring as many clicks as possible according to the daily budget that’s been set.

Question 41: To measure the full value of an action campaign, what two conversion types should you capture in your reporting?

• Cross-platform and last click
• Cross-platform and view-based
• Mono-platform and view-based
• Mono-platform and last click

Question 42: If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

• You should use Unique Reach and Frequency.
• You should use Brand Lift.
• You should use Reach Planner.
• You should use Viewability with Active View

Question 43: After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?

• You might see that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
• You might see that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
• You might see that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• You might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

Question 44: What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and in-feed video ads

Question 45: How should you approach creative effectiveness in order to boost performance of video campaigns?

• Continue running campaigns with existing creative and slowly introduce new variations.
• Use research-backed creative guidelines and iterate with experimentation.
• Run an experiment with existing creative and use whichever one performs best.
• Start with all-new video ad creative that’s already working well for other platforms.

Question 46: You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

• It allows you to reinforce a message by telling a story through a series of videos.
• It allows you to communicate multiple messages by telling a story through a series of videos.
• It allows you to drive actions on your website by telling a story through a series of videos.
• It allows you to maximize ad engagement by telling a story through a series of videos

Question 47: For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

• Affinity Audiences
• Infinite Taxonomy Audiences
• Life Events
• Custom Audiences

Question 48: If you were optimizing a campaign to drive conversions faster, what would you do?

• You’d track only end actions to provide more accurate signals to our machine learning algorithms.
• You’d set up the campaign to only engage with audience segments that have converted before.
• You’d set up the campaign to engage with audience segments that have searched for your brand before.
• You’d track lighter actions to provide more signals to Google’s machine learning algorithms.

Question 49: While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?

• By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience.
• By explaining that advertisers with awareness goals should create short-form content that’s highly engaging.
• By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

Question 50: You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?

• Start with Customer Match, then expand to Affinity Audiences.
• Start with Customer Match, then expand to your data segments.
• Start with your data segments, then expand to Customer Match.
• Start with your data segments, then expand to Affinity Audiences.

Question 51: You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

• Location
• Lead form
• Sitelinks
• Product feed

Question 52: Which of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

• Non-skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Skippable in-stream ads and in-feed video ads

Question 53: You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?

• Because it can give you access to more engagement metrics to measure the impact of the campaign.
• Because it can extend the reach of video ads to YouTube Live streaming and Premieres.
• Because it can give you access to engage with audiences on the YouTube mobile homepage.
• Because it can extend the reach of video ads to a collection of leading publisher sites and apps.

Question 54: What’s the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

• Platform
• Brand
• Media
• Creative

Question 55: If you want to improve performance of video campaigns, what approach should you take with creative?

• Continue running campaigns with existing creative and slowly introduce new variations.
• Use research-backed creative guidelines and iterate with experimentation.
• Run an experiment with existing creative and use whichever one performs best.
• Start with all-new video ad creative that’s already working well for other platforms.

Question 56: Which of the following captures the four reasons creators choose YouTube?

• Freedom, reach, infrastructure, income
• Freedom, community, infrastructure, income
• Creativity, community, infrastructure, income
• Creativity, reach, infrastructure, income

Question 57: Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?

• Product and brand consideration
• Brand awareness and reach
• Online sales
• Lead generation

Question 58: If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?

• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and in-feed video ads

Question 59: You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?

• Infinite Taxonomy Audiences
• Affinity Audiences
• Life Events
• Custom Audiences

Question 60: You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?

• Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• Advertisers with awareness goals should create short-form content that’s highly engaging.
• Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
• Focus on either long- or short-form content, as using both creates an inconsistent experience.

Question 61: When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

• You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
• You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
• You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
• You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Question 62: If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?

• To drive actions on your website by telling a story through a series of videos.
• To maximize ad engagement by telling a story through a series of videos.
• To reinforce a message by telling a story through a series of videos.
• To communicate multiple messages by telling a story through a series of videos.

Question 63: A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?

• A benefit is that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
• A benefit is that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
• A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• A benefit is that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.

Question 64: What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?

• The trends are streaming on TV, audio-only content, and shopping.
• The trends are cross-device behavior, short-form content, and shopping.
• The trends are streaming on TV, short-form content, and shopping.
• The trends are cross-device behavior, audio-only content, and shopping.

Question 65: When would you use Insights Finder and Find My Audience?

• When you’re looking to create audience lists that you can immediately apply to any of your Google Video campaign.
• When you’re looking to understand what audience solutions in an existing campaign are delivering the best results.
• When you’re looking to create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
• When you’re looking to understand who your most valuable customers are on YouTube and how to reach them.

Question 66: If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?

• You should use core performance metrics.
• You should use forecasting reach of your YouTube campaign alongside print ads.
• You should use viewability with Active View.
• You should use Brand Lift.

Question 67: With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?

• Affinity Audiences
• Custom Audiences
• Life Events
• Infinite Taxonomy Audiences

Question 68: Which of the following captures how YouTube serves users, creators, and advertisers?

• Connection, innovation, and trust
• Creativity, growth, and trust
• Connection, growth, and trust
• Creativity, innovation, and trust

Question 69: You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?

• Affinity Audiences and Life Events
• In-Market Audiences and Custom Audiences
• Affinity Audiences and Custom Audiences
• Life Events and In-Market Audiences

Question 70: You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?

• Masthead ads and non-skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Skippable in-stream ads and non-skippable in-stream ads
• Masthead ads and bumper ads

Question 71: You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?

• Include a generic call-to-action (CTA).
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Provide multiple options for how viewers can take action.
• Include a specific call-to-action (CTA).

Question 72: You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?

• Remove supers so they don’t compete with the audio.
• Add closed captions since most viewers will watch with sound off.
• Increase the pace and tighten the framing.
• Lower the brightness to optimize for mobile device viewing.

Question 73: This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?

• You should start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You should start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
• You should start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs.

Question 74: You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

• Reach Planner
• Viewability with Active View
• Core performance metrics
• Brand Lift

Question 75: When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

• It creates as many impressions as possible in line with the target cost-per-acquisition.
• It optimizes bids to put the campaign’s message in front of as many relevant people as possible.
• It analyzes historical feedback and makes adjustments to bids based on performance signals.
• It acquires as many clicks as possible according to the daily budget that’s been set.

Question 76: Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?

• Impressions
• Actions
• Views
• Clicks

Question 77: You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?

• Convey multiple messages to resonate with the masses.
• Humanize the story.
• Avoid humor, as it’s more subjective.
• Showcase discounts and sales to drive interest.

Question 78: You’re planning to run a video action campaign. How should you approach your measurement strategy?

• Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• Measure only complete offline conversions for a more accurate return on investment calculation.
• Measure the full value with Google Ads conversion tracking and include lighter conversion events.
• Measure only complete online conversions for a more accurate return on investment calculation.

Question 79: What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

• Consideration
• Action
• Awareness
• Perspective

Question 80: You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?

• Viewability with Active View
• Brand Lift
• Reach Planner
• Unique Reach and Frequency

Question 81: What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?

• Affinity Audiences
• Demographics and Detailed Demographics
• Life Events
• Custom Audiences

Question 82: What are the four reasons why creators choose YouTube?

• Income, infrastructure, community, freedom
• Income, infrastructure, reach, creativity
• Income, infrastructure, community, creativity
• Income, infrastructure, reach, freedom

Question 83: If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?

• You’d start with your data segments, then expand to Customer Match
• You’d start with your data segments, then expand to Affinity Audiences.
• You’d should start with Customer Match, then expand to your data segments.
• You’d start with Customer Match, then expand to Affinity Audiences.

Question 84: If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?

• You’d start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You’d start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
• You’d start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

Question 85: As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?

• You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
• You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
• You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
• You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.

Question 86: You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

• It’ll create as many impressions as possible in line with the target cost-per-acquisition.
• It’ll acquire as many clicks as possible according to the daily budget that’s been set.
• It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
• It’ll analyze historical feedback and make adjustments to bids based on performance signals.

Question 87: To improve the performance of video campaigns, how should you approach creative effectiveness?

• Use research-backed creative guidelines and iterate with experimentation.
• Continue running campaigns with existing creative and slowly introduce new variations.
• Run an experiment with existing creative and use whichever one performs best.
• Start with all-new video ad creative that’s already working well for other platforms.

Question 88: To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?

• You should use skippable in-stream ads and non-skippable in-stream ads.
• You should use masthead ads and bumper ads.
• You should use skippable in-stream ads and bumper ads.
• You should use masthead ads and non-skippable in-stream ads.

Question 89: Why should you opt into optimized targeting when creating a video action campaign?

• To reach new and relevant audiences who are likely to convert.
• To remove users from your data segments who aren’t likely to convert.
• To remove audience solutions, you’ve applied that aren’t driving conversions.
• To reach audiences already familiar with your brand who are likely to convert.

Question 90: You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?

• Brand Lift
• Viewability with Active View
• Unique Reach and Frequency
• Reach Planner

Question 91: If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?

• Build suspense with a slow pace to start.
• Keep visuals low-contrast to avoid overwhelming viewers.
• Use engaging pacing and tight framing.
• Set up scenes to be zoomed out so viewers can see all story elements.

Question 92: If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?

• You’d choose skippable in-stream ads and bumper ads.
• You’d choose non-skippable in-stream ads and skippable in-stream ads.
• You’d choose non-skippable in-stream ads and in-feed video ads.
• You’d choose skippable in-stream ads and in-feed video ads.

Question 93: If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?

• Location
• Lead form
• Product feed
• Sitelinks

Question 94: If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

• You should use Reach Planner.
• You should use core performance metrics. .
• You should use Brand Lift.
• You should use Viewability with Active View.

Question 95: How should you improve a video ad’s effectiveness in post-production?

• Remove supers so they don’t compete with the audio.
• Add closed captions since most viewers will watch with sound off.
• Increase the pace and tighten the framing.
• Lower the brightness to optimize for mobile device viewing.

Question 96: You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?

• Life Events
• Custom Audiences
• Affinity Audiences
• In-Market Audiences

Question 97: You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

• Skippable in-stream ads and non-skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Masthead ads and bumper ads
• Masthead ads and non-skippable in-stream ads

Question 98: You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?

• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a generic call-to-action (CTA).
• Include a specific call-to-action (CTA).
• Provide multiple options for how viewers can take action.

Question 99: What’s the value of Insights Finder and Find My Audience?

• They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
• They help you understand what audience solutions in an existing campaign are delivering the best results.
• They help you understand who your most valuable customers are on YouTube and how to reach them.
• They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.

Question 100: While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?

• Because it lets you to drive actions on your website by telling a story through a series of videos.
• Because it lets you to maximize ad engagement by telling a story through a series of videos.
• Because it lets you communicate multiple messages by telling a story through a series of videos.
• Because it lets you to reinforce a message by telling a story through a series of videos.

Question 101: During media planning, what can Reach Planner help with?

• Forecasting reach of your YouTube campaign alongside Search
• Forecasting reach of your YouTube campaign alongside TV
• Forecasting reach of your YouTube campaign alongside social media
• Forecasting reach of your YouTube campaign alongside print ads

Question 102: You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?

• Check us out
• Learn more
• Call now
• Book now

Question 103: You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

• In-feed video ads
• Non-skippable in-stream ads
• Masthead ads
• Bumper ads

Question 104: Why is it a good idea to opt into optimized targeting when creating a video action campaign?

• It’ll remove users from your data segments who aren’t likely to convert.
• It’ll help you reach audiences already familiar with your brand who are likely to convert.
• It’ll remove audience solutions you’ve applied that aren’t driving conversions.
• It’ll help you reach new and relevant audiences who are likely to convert.

Question 105: When making creative for a video action campaign, which best practice should you follow?

• Communicate multiple messages
• Repeat what you’re offering
• Communicate the offer at the end
• Repeat your call-to-action

Question 106: Reach Planner can help with which of the following when doing media planning?

• With forecasting reach of your YouTube campaign alongside social media
• With forecasting reach of your YouTube campaign alongside print ads
• With forecasting reach of your YouTube campaign alongside TV
• With forecasting reach of your YouTube campaign alongside Search

Question 107: You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?

• Cross-device behavior, short-form content, and shopping
• Streaming on TV, audio-only content, and shopping
• Cross-device behavior, audio-only content, and shopping
• Streaming on TV, short-form content, and shopping

Question 108: If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?

• You should use masthead ads.
• You should use bumper ads.
• You should use in-feed video ads.
• You should use non-skippable in-stream ads.

Question 109: What streaming trend should YouTube advertisers be most aware of?

• They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
• They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
• They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
• They should be aware that people are switching between the many streaming services available and have shorter attention spans.

Question 110: If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?

• Action
• Consideration
• Hybrid
• Awareness

Question 111: When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?

• Impressions
• Actions
• Clicks
• Views

Question 112: You want to enter key words based on interest or behaviors for your Google Video campaign. What audience solution should you use?

• Affinity Audiences
• Infinite Taxonomy Audiences
• Life Events
• Custom Audiences

Question 113: You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?

• Check us out
• Book now
• Learn more
• Call now

Question 114: You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

• Humanize the story.
• Showcase discounts and sales to drive interest.
• Avoid humor, as it’s more subjective.
• Convey multiple messages to resonate with the masses.

Question 115: You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?

• Custom Audiences
• Life Events
• Affinity Audiences
• Demographics and Detailed Demographics

Question 116: You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?

• Life Events
• Demographics and Detailed Demographics
• Custom Audiences
• Affinity Audiences

Question 117: Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?

• Platform
• Brand
• Media
• Creative

Question 118: You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?

• Use engaging pacing and tight framing.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Build suspense with a slow pace to start.
• Keep visuals low-contrast to avoid overwhelming viewers.

Question 119: What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?

• Lead form
• Sitelinks
• Product feed
• Location

Question 120: You’re planning to run a video action campaign. How should you approach your measurement strategy?

• Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• Measure only complete offline conversions for a more accurate return on investment calculation.
• Measure the full value with Google Ads conversion tracking and include lighter conversion events.
• Measure only complete online conversions for a more accurate return on investment calculation.