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Google Ads Video Certification Exam Answers


Creating a Google Ads video can be a powerful way to reach your audience, especially considering the popularity of video content online. Here’s a general guide on how to create a Google Ads video:

  1. Define Your Objective: Determine what you want to achieve with your video ad. Are you aiming to increase brand awareness, drive website visits, generate leads, or boost sales? Your objective will shape the content and targeting of your ad.
  2. Know Your Audience: Understand who your target audience is and what type of video content they engage with. This will help you tailor your message and visuals to resonate with them.
  3. Craft Compelling Content: Create a script or storyboard that communicates your message effectively within the ad’s time constraints. Your video should grab attention quickly, deliver your message clearly, and encourage viewers to take action.
  4. Choose Video Format: Google Ads offers various video ad formats, including in-stream ads, bumper ads, outstream ads, and discovery ads. Select the format that aligns best with your campaign goals and budget.
  5. Optimize for Mobile: Since a significant portion of video viewing occurs on mobile devices, ensure your video is optimized for mobile viewing. Keep text and visuals clear and concise, and use subtitles if necessary.
  6. Add a Strong Call to Action (CTA): Encourage viewers to take the desired action, such as visiting your website, making a purchase, or contacting your business. Place the CTA prominently within the video or as a clickable overlay.
  7. Follow Google’s Guidelines: Familiarize yourself with Google Ads policies and guidelines to ensure compliance. This includes guidelines on content, formatting, and ad targeting.
  8. Set Up Your Campaign: Log in to your Google Ads account and create a new campaign. Select the campaign type (e.g., video), define your targeting options (such as demographics, interests, and keywords), set your budget and bidding strategy, and upload your video ad.
  9. Track Performance: Monitor the performance of your video ad campaign using Google Ads analytics. Track metrics such as views, clicks, conversions, and cost per acquisition to evaluate the effectiveness of your campaign and make adjustments as needed.
  10. Optimize and Iterate: Continuously optimize your video ad campaigns based on performance data. Test different ad creatives, targeting options, and messaging to identify what resonates best with your audience and drives the desired results.

By following these steps and continuously refining your approach based on data-driven insights, you can create effective Google Ads video campaigns that help you achieve your marketing objectives.

Google Ads Video Final Exam Quiz Answers

  • Affinity Audiences
  • Infinite Taxonomy Audiences
  • Custom Audiences
  • Life Events
  • Extending the reach of video ads to YouTube Live streaming and Premieres.
  • Extending the reach of video ads to a collection of leading publisher sites and apps.
  • Providing access to engage with audiences on the YouTube mobile homepage.
  • Providing access to more engagement metrics to measure the impact of the campaign.
  • Set up scenes to be zoomed out so viewers can see all story elements.
  • Use engaging pacing and tight framing.
  • Keep visuals low-contrast to avoid overwhelming viewers.
  • Build suspense with a slow pace to start.
  • You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
  • You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
  • You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
  • You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
  • You’d use skippable in-stream ads and non-skippable in-stream ads.
  • You’d use skippable in-stream ads and bumper ads.
  • You’d use masthead ads and bumper ads.
  • You’d use masthead ads and non-skippable in-stream ads.
  • It’ll remove audience solutions you’ve applied that aren’t driving conversions.
  • It’ll help you reach audiences already familiar with your brand who are likely to convert.
  • It’ll help you reach new and relevant audiences who are likely to convert.
  • It’ll remove users from your data segments who aren’t likely to convert.
  • Humanize the story.
  • Avoid humor, as it’s more subjective.
  • Convey multiple messages to resonate with the masses.
  • Showcase discounts and sales to drive interest.
  • Brand awareness and reach
  • Lead generation
  • Online sales
  • Product and brand consideration
  • Benefits include providing trustworthy popular reach forecasts, media mix options, and automation recommendations.
  • Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations.
  • Benefits include providing trustworthy popular reach forecasts, media mix options, and fresh data.
  • Benefits include providing trustworthy unique reach forecasts, media mix options, and fresh data.
  • You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  • You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  • Through connection, innovation, and trust
  • Through connection, growth, and trust
  • Through creativity, growth, and trust
  • Through creativity, innovation, and trust
  • You’d repeat what you’re offering.
  • You’d repeat your call-to-action.
  • You’d communicate multiple messages.
  • You’d communicate the offer at the end.
  • Production companies are acting as gatekeepers, since they control the biggest distribution channels.
  • People are switching between the many streaming services available and have shorter attention spans.
  • Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
  • People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
  • Life Events
  • Demographics and Detailed Demographics
  • Custom Audiences
  • Affinity Audiences
  • Add closed captions since most viewers will watch with sound off.
  • Remove supers so they don’t compete with the audio.
  • Lower the brightness to optimize for mobile device viewing.
  • Increase the pace and tighten the framing.
  • You’d use Reach Planner.
  • You’d use core performance metrics.
  • You’d use Brand Lift.
  • You’d use Viewability with Active View.
  • You should use online sales.
  • You should use product and brand consideration.
  • You should use brand awareness and reach.
  • You should use lead generation.
  • By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.
  • By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
  • By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
  • By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
  • Consideration
  • Awareness
  • Hybrid
  • Action
  • Consideration
  • Awareness
  • Action
  • Perspective
  • For infrastructure, reach, creativity, and income
  • For infrastructure, reach, freedom, and income
  • For infrastructure, community, freedom, and income
  • Infrastructure, community, creativity, and income
  • Set up the campaign to only engage with audience segments that have converted before.
  • Track lighter actions to provide more signals to Google’s machine learning algorithms.
  • Track only end actions to provide more accurate signals to our machine learning algorithms.
  • Set up the campaign to engage with audience segments that have searched for your brand before.
  • Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
  • Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
  • You’d use masthead ads and non-skippable in-stream ads.
  • You’d use skippable in-stream ads and non-skippable in-stream ads.
  • You’d use masthead ads and bumper ads.
  • You’d use skippable in-stream ads and bumper ads.
  • You should use Unique Reach and Frequency.
  • You should use Brand Lift.
  • You should use Viewability with Active View.
  • You should use Reach Planner.
  • Affinity Audiences and Life Events
  • Affinity Audiences and Custom Audiences
  • Life Events and In-Market Audiences
  • In-Market Audiences and Custom Audiences
  • Call now
  • Book now
  • Check us out
  • Learn more
  • Demographics and Detailed Demographics
  • Custom Audiences
  • Affinity Audiences
  • Life Events
  • Custom Audiences
  • Life Events
  • Affinity Audiences
  • In-Market Audiences
  • You should use in-feed video ads.
  • You should use masthead ads.
  • You should use non-skippable in-stream ads.
  • You should use bumper ads.
  • You should measure only complete offline conversions for a more accurate return on investment calculation.
  • You should measure the full value with Google Ads conversion tracking and include lighter conversion events.
  • You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  • You should measure only complete online conversions for a more accurate return on investment calculation.
  • It can help forecast reach of your YouTube campaign alongside print ads.
  • It can help forecast reach of your YouTube campaign alongside social media.
  • It can help forecast reach of your YouTube campaign alongside Search.
  • It can help forecast reach of your YouTube campaign alongside TV.
  • Clicks
  • Actions
  • Impressions
  • Views
  • Skippable in-stream ads and bumper ads
  • Skippable in-stream ads and in-feed video ads
  • Non-skippable in-stream ads and in-feed video ads
  • Non-skippable in-stream ads and skippable in-stream ads
  • Brand Lift
  • Core performance metrics
  • Forecasting reach of your YouTube campaign alongside print ads
  • Viewability with Active View
  • Keep audio to a minimum so viewers focus on the call-to-action (CTA).
  • Include a generic call-to-action (CTA).
  • Provide multiple options for how viewers can take action.
  • Include a specific call-to-action (CTA).
  • They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
  • They help you understand what audience solutions in an existing campaign are delivering the best results.
  • They help you understand who your most valuable customers are on YouTube and how to reach them.
  • They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
  • Media
  • Brand
  • Platform
  • Creative
  • Shopping, audio-only content, and streaming on TV
  • Shopping, audio-only content, and cross-device behavior
  • Shopping, short-form content, and streaming on TV
  • Shopping, short-form content, and cross-device behavior
  • By analyzing historical feedback and making adjustments to bids based on performance signals.
  • By creating as many impressions as possible in line with the target cost-per-acquisition.
  • By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
  • By acquiring as many clicks as possible according to the daily budget that’s been set.
  • Cross-platform and last click
  • Cross-platform and view-based
  • Mono-platform and view-based
  • Mono-platform and last click
  • You should use Unique Reach and Frequency.
  • You should use Brand Lift.
  • You should use Reach Planner.
  • You should use Viewability with Active View
  • You might see that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
  • You might see that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
  • You might see that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
  • You might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
  • Non-skippable in-stream ads and skippable in-stream ads
  • Skippable in-stream ads and bumper ads
  • Skippable in-stream ads and in-feed video ads
  • Non-skippable in-stream ads and in-feed video ads
  • Continue running campaigns with existing creative and slowly introduce new variations.
  • Use research-backed creative guidelines and iterate with experimentation.
  • Run an experiment with existing creative and use whichever one performs best.
  • Start with all-new video ad creative that’s already working well for other platforms.
  • It allows you to reinforce a message by telling a story through a series of videos.
  • It allows you to communicate multiple messages by telling a story through a series of videos.
  • It allows you to drive actions on your website by telling a story through a series of videos.
  • It allows you to maximize ad engagement by telling a story through a series of videos
  • Affinity Audiences
  • Infinite Taxonomy Audiences
  • Life Events
  • Custom Audiences
  • You’d track only end actions to provide more accurate signals to our machine learning algorithms.
  • You’d set up the campaign to only engage with audience segments that have converted before.
  • You’d set up the campaign to engage with audience segments that have searched for your brand before.
  • You’d track lighter actions to provide more signals to Google’s machine learning algorithms.
  • By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.
  • By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience.
  • By explaining that advertisers with awareness goals should create short-form content that’s highly engaging.
  • By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
  • Start with Customer Match, then expand to Affinity Audiences.
  • Start with Customer Match, then expand to your data segments.
  • Start with your data segments, then expand to Customer Match.
  • Start with your data segments, then expand to Affinity Audiences.
  • Location
  • Lead form
  • Sitelinks
  • Product feed
  • Non-skippable in-stream ads and in-feed video ads
  • Non-skippable in-stream ads and skippable in-stream ads
  • Skippable in-stream ads and bumper ads
  • Skippable in-stream ads and in-feed video ads
  • Because it can give you access to more engagement metrics to measure the impact of the campaign.
  • Because it can extend the reach of video ads to YouTube Live streaming and Premieres.
  • Because it can give you access to engage with audiences on the YouTube mobile homepage.
  • Because it can extend the reach of video ads to a collection of leading publisher sites and apps.
  • Platform
  • Brand
  • Media
  • Creative
  • Continue running campaigns with existing creative and slowly introduce new variations.
  • Use research-backed creative guidelines and iterate with experimentation.
  • Run an experiment with existing creative and use whichever one performs best.
  • Start with all-new video ad creative that’s already working well for other platforms.
  • Freedom, reach, infrastructure, income
  • Freedom, community, infrastructure, income
  • Creativity, community, infrastructure, income
  • Creativity, reach, infrastructure, income
  • Product and brand consideration
  • Brand awareness and reach
  • Online sales
  • Lead generation
  • Non-skippable in-stream ads and in-feed video ads
  • Skippable in-stream ads and bumper ads
  • Non-skippable in-stream ads and skippable in-stream ads
  • Skippable in-stream ads and in-feed video ads
  • Infinite Taxonomy Audiences
  • Affinity Audiences
  • Life Events
  • Custom Audiences
  • Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
  • Advertisers with awareness goals should create short-form content that’s highly engaging.
  • Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
  • Focus on either long- or short-form content, as using both creates an inconsistent experience.
  • You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
  • You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
  • You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
  • You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
  • To drive actions on your website by telling a story through a series of videos.
  • To maximize ad engagement by telling a story through a series of videos.
  • To reinforce a message by telling a story through a series of videos.
  • To communicate multiple messages by telling a story through a series of videos.
  • A benefit is that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
  • A benefit is that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
  • A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
  • A benefit is that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
  • The trends are streaming on TV, audio-only content, and shopping.
  • The trends are cross-device behavior, short-form content, and shopping.
  • The trends are streaming on TV, short-form content, and shopping.
  • The trends are cross-device behavior, audio-only content, and shopping.
  • When you’re looking to create audience lists that you can immediately apply to any of your Google Video campaign.
  • When you’re looking to understand what audience solutions in an existing campaign are delivering the best results.
  • When you’re looking to create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
  • When you’re looking to understand who your most valuable customers are on YouTube and how to reach them.
  • You should use core performance metrics.
  • You should use forecasting reach of your YouTube campaign alongside print ads.
  • You should use viewability with Active View.
  • You should use Brand Lift.
  • Affinity Audiences
  • Custom Audiences
  • Life Events
  • Infinite Taxonomy Audiences
  • Connection, innovation, and trust
  • Creativity, growth, and trust
  • Connection, growth, and trust
  • Creativity, innovation, and trust
  • Affinity Audiences and Life Events
  • In-Market Audiences and Custom Audiences
  • Affinity Audiences and Custom Audiences
  • Life Events and In-Market Audiences
  • Masthead ads and non-skippable in-stream ads
  • Skippable in-stream ads and bumper ads
  • Skippable in-stream ads and non-skippable in-stream ads
  • Masthead ads and bumper ads
  • Include a generic call-to-action (CTA).
  • Keep audio to a minimum so viewers focus on the call-to-action (CTA).
  • Provide multiple options for how viewers can take action.
  • Include a specific call-to-action (CTA).
  • Remove supers so they don’t compete with the audio.
  • Add closed captions since most viewers will watch with sound off.
  • Increase the pace and tighten the framing.
  • Lower the brightness to optimize for mobile device viewing.
  • You should start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • You should start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
  • You should start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs.
  • Reach Planner
  • Viewability with Active View
  • Core performance metrics
  • Brand Lift
  • It creates as many impressions as possible in line with the target cost-per-acquisition.
  • It optimizes bids to put the campaign’s message in front of as many relevant people as possible.
  • It analyzes historical feedback and makes adjustments to bids based on performance signals.
  • It acquires as many clicks as possible according to the daily budget that’s been set.
  • Impressions
  • Actions
  • Views
  • Clicks
  • Convey multiple messages to resonate with the masses.
  • Humanize the story.
  • Avoid humor, as it’s more subjective.
  • Showcase discounts and sales to drive interest.
  • Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  • Measure only complete offline conversions for a more accurate return on investment calculation.
  • Measure the full value with Google Ads conversion tracking and include lighter conversion events.
  • Measure only complete online conversions for a more accurate return on investment calculation.
  • Consideration
  • Action
  • Awareness
  • Perspective
  • Viewability with Active View
  • Brand Lift
  • Reach Planner
  • Unique Reach and Frequency
  • Affinity Audiences
  • Demographics and Detailed Demographics
  • Life Events
  • Custom Audiences
  • Income, infrastructure, community, freedom
  • Income, infrastructure, reach, creativity
  • Income, infrastructure, community, creativity
  • Income, infrastructure, reach, freedom
  • You’d start with your data segments, then expand to Customer Match
  • You’d start with your data segments, then expand to Affinity Audiences.
  • You’d should start with Customer Match, then expand to your data segments.
  • You’d start with Customer Match, then expand to Affinity Audiences.
  • You’d start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • You’d start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
  • You’d start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
  • You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
  • You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
  • You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
  • You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
  • It’ll create as many impressions as possible in line with the target cost-per-acquisition.
  • It’ll acquire as many clicks as possible according to the daily budget that’s been set.
  • It’ll optimize bids to put the campaign’s message in front of as many relevant people as possible.
  • It’ll analyze historical feedback and make adjustments to bids based on performance signals.
  • Use research-backed creative guidelines and iterate with experimentation.
  • Continue running campaigns with existing creative and slowly introduce new variations.
  • Run an experiment with existing creative and use whichever one performs best.
  • Start with all-new video ad creative that’s already working well for other platforms.
  • You should use skippable in-stream ads and non-skippable in-stream ads.
  • You should use masthead ads and bumper ads.
  • You should use skippable in-stream ads and bumper ads.
  • You should use masthead ads and non-skippable in-stream ads.
  • To reach new and relevant audiences who are likely to convert.
  • To remove users from your data segments who aren’t likely to convert.
  • To remove audience solutions, you’ve applied that aren’t driving conversions.
  • To reach audiences already familiar with your brand who are likely to convert.
  • Brand Lift
  • Viewability with Active View
  • Unique Reach and Frequency
  • Reach Planner
  • Build suspense with a slow pace to start.
  • Keep visuals low-contrast to avoid overwhelming viewers.
  • Use engaging pacing and tight framing.
  • Set up scenes to be zoomed out so viewers can see all story elements.
  • You’d choose skippable in-stream ads and bumper ads.
  • You’d choose non-skippable in-stream ads and skippable in-stream ads.
  • You’d choose non-skippable in-stream ads and in-feed video ads.
  • You’d choose skippable in-stream ads and in-feed video ads.
  • Location
  • Lead form
  • Product feed
  • Sitelinks
  • You should use Reach Planner.
  • You should use core performance metrics. .
  • You should use Brand Lift.
  • You should use Viewability with Active View.
  • Remove supers so they don’t compete with the audio.
  • Add closed captions since most viewers will watch with sound off.
  • Increase the pace and tighten the framing.
  • Lower the brightness to optimize for mobile device viewing.
  • Life Events
  • Custom Audiences
  • Affinity Audiences
  • In-Market Audiences
  • Skippable in-stream ads and non-skippable in-stream ads
  • Skippable in-stream ads and bumper ads
  • Masthead ads and bumper ads
  • Masthead ads and non-skippable in-stream ads
  • Keep audio to a minimum so viewers focus on the call-to-action (CTA).
  • Include a generic call-to-action (CTA).
  • Include a specific call-to-action (CTA).
  • Provide multiple options for how viewers can take action.
  • They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
  • They help you understand what audience solutions in an existing campaign are delivering the best results.
  • They help you understand who your most valuable customers are on YouTube and how to reach them.
  • They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
  • Because it lets you to drive actions on your website by telling a story through a series of videos.
  • Because it lets you to maximize ad engagement by telling a story through a series of videos.
  • Because it lets you communicate multiple messages by telling a story through a series of videos.
  • Because it lets you to reinforce a message by telling a story through a series of videos.
  • Forecasting reach of your YouTube campaign alongside Search
  • Forecasting reach of your YouTube campaign alongside TV
  • Forecasting reach of your YouTube campaign alongside social media
  • Forecasting reach of your YouTube campaign alongside print ads
  • Check us out
  • Learn more
  • Call now
  • Book now
  • In-feed video ads
  • Non-skippable in-stream ads
  • Masthead ads
  • Bumper ads
  • It’ll remove users from your data segments who aren’t likely to convert.
  • It’ll help you reach audiences already familiar with your brand who are likely to convert.
  • It’ll remove audience solutions you’ve applied that aren’t driving conversions.
  • It’ll help you reach new and relevant audiences who are likely to convert.
  • Communicate multiple messages
  • Repeat what you’re offering
  • Communicate the offer at the end
  • Repeat your call-to-action
  • With forecasting reach of your YouTube campaign alongside social media
  • With forecasting reach of your YouTube campaign alongside print ads
  • With forecasting reach of your YouTube campaign alongside TV
  • With forecasting reach of your YouTube campaign alongside Search
  • Cross-device behavior, short-form content, and shopping
  • Streaming on TV, audio-only content, and shopping
  • Cross-device behavior, audio-only content, and shopping
  • Streaming on TV, short-form content, and shopping
  • You should use masthead ads.
  • You should use bumper ads.
  • You should use in-feed video ads.
  • You should use non-skippable in-stream ads.
  • They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
  • They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.
  • They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
  • They should be aware that people are switching between the many streaming services available and have shorter attention spans.
  • Action
  • Consideration
  • Hybrid
  • Awareness
  • Impressions
  • Actions
  • Clicks
  • Views
  • Affinity Audiences
  • Infinite Taxonomy Audiences
  • Life Events
  • Custom Audiences
  • Check us out
  • Book now
  • Learn more
  • Call now
  • Humanize the story.
  • Showcase discounts and sales to drive interest.
  • Avoid humor, as it’s more subjective.
  • Convey multiple messages to resonate with the masses.
  • Custom Audiences
  • Life Events
  • Affinity Audiences
  • Demographics and Detailed Demographics
  • Life Events
  • Demographics and Detailed Demographics
  • Custom Audiences
  • Affinity Audiences
  • Platform
  • Brand
  • Media
  • Creative
  • Use engaging pacing and tight framing.
  • Set up scenes to be zoomed out so viewers can see all story elements.
  • Build suspense with a slow pace to start.
  • Keep visuals low-contrast to avoid overwhelming viewers.
  • Lead form
  • Sitelinks
  • Product feed
  • Location
  • Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  • Measure only complete offline conversions for a more accurate return on investment calculation.
  • Measure the full value with Google Ads conversion tracking and include lighter conversion events.
  • Measure only complete online conversions for a more accurate return on investment calculation.

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