Google Mobile Experience Certification Exam Answers

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The Google Mobile Experience generally refers to the user interface and interaction design of Google’s services and applications on mobile devices. Google places a strong emphasis on providing a seamless and intuitive experience for users accessing its products on smartphones and tablets.

This experience encompasses a range of factors, including:

1. Responsive Design: Google optimizes its services to adapt to different screen sizes and resolutions, ensuring that they look and function well on various mobile devices.
2. User Interface (UI) Design: Google employs principles of Material Design to create visually appealing and consistent interfaces across its mobile apps. Material Design emphasizes clean layouts, intuitive navigation, and meaningful use of color and motion.
3. Performance: Google prioritizes fast loading times and smooth performance for its mobile apps, minimizing latency and ensuring a snappy user experience.
4. Accessibility: Google strives to make its mobile apps accessible to users with disabilities, implementing features such as screen readers and voice commands to improve usability for all individuals.
5. Integration: Google integrates its mobile apps seamlessly with other services and platforms, allowing users to easily switch between different products and access their data across devices.

Overall, the Google Mobile Experience aims to provide users with a cohesive and enjoyable experience when using Google’s services on their mobile devices.

Google Mobile Experience Exam Quiz Answers

Question 1: Patrick works as a marketer at Petonix, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?

• To create diverse strategies within each individual team
• So that all teams can handle user feedback
• So that the teams can collaborate on leadership efforts
• To make sure branding consistency and minimize errors

Question 2: William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at Motor Valve to use their Motor Valve app in real-world situations. Why is it important for Motor Valve to see how their app works in real-world situations with regards to CRO?

• To identify whether the app attracts the attention of nearby people as they use it.
• The visuals of the app may appear different in various lighting situations.
• To see how it compares against apps belonging to other businesses in the industry.
• The app’s speed and performance may vary depending on various factors.

Question 3: Jude is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor speed. Working with the site marketing and development teams, Jude created a plan where the site speed metrics couldn’t fall below a certain level. Which plan type is Jude’s plan?

• A performance budgets
• A speed plans
• A performance plans
• A latency limits

Question 4: Devon is the business owner of Gooey Chewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

• Performance, Inspection, and Evaluation
• Potential, Importance, and Ease
• Production, Interest, and Engagement
• Presentation, Indicators, and Estimation

Question 5: You are designing a mobile web site for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?

• To track the products the customer views and the time spent on the site
• That the mobile experience should resemble a good conversation
• To show a price comparison with competitor sites
• That site users leave positive reviews about products on the site

Question 6: Vincent recently attended a convention where great emphasis was placed on the topic of conversion rate optimization (CRO). Vincent feels like CRO would take their business, Shield Bear, to the next level. Why is CRO important?

• It provides invaluable insights into what other businesses are focusing on in the same industry.
• It gives businesses an accurate projection of what to expect from the industry and its users in the future.
• It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
• It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

Question 7: Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. She has called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.

Select 2 Correct Responses

• Completing checkout takes less than six clicks or taps.
• It’s accepted by every bank that accepts Visa or Mastercard.
• It supports co-branded cards, such as those by Citi.
• It offers rewards for new user referrals.
• It securely stores payment information.

Question 8: Evan has been working on improving the mobile experience for Cooking Genius. The owner of Cooking Genius is interested in quantifying the impact that Evan’s work has had. Evan knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Evan calculate rel mCvR for Cooking Genius?

• By dividing the desktop conversion rate by the mobile conversion rate
• By multiplying the mobile conversion rate by the desktop conversion rate
• By multiplying the desktop conversion rate by the mobile conversion rate
• By dividing the mobile conversion rate by the desktop conversion rate

Question 9: HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an informational site full of static pages. Charlotte is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to check out that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

• Square Wallet
• Venmo
• PayPal
• Google Pay

Question 10: HeavyDuty.com is an online site for heavy industrial machinery. Revenue last quarter was disappointing. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

• Multi-factor authentication
• Google Shopping Cart
• One Tap sign-up
• Real-time order counter

Question 11: Alan is the lead marketer for New York Courier, a New York-based courier company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on New York Courier, a New York-based courier company?

• Optimize 360
• Integration Center
• Google Analytics 360
• Google Site Testing

Question 12: Elliott is the owner of a user-focused organization called Mission Flow. Elliott wants to encourage cross-functional collaboration between the teams at Mission Flow. Which question is suitable to ask to encourage cross-functional collaboration between Mission Flow’s teams?

• Are the teams utilizing the latest features in Google Ads?
• How many offline interactions does it take to create a conversion?
• Do the website and app both deliver high-quality user experiences?
• What percentage of the marketing budget can accurate metrics quantify?

Question 13: You’re a web marketing consultant on an engagement with your client, DeepDive.com, an online marketer of underwater diving gear and supplies. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means there’s something about the checkout page that causes customers to abandon their purchase. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the user’s account. Which type of user personalization is this known as?

• Using given information
• Dynamic merchant processing
• Delivering a relevant web page
• Using known user signals

Question 14: Kelli is a marketer for UpSide.com. A high percentage of customers begin a purchase and don’t finish. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons?

Select 2 Correct Responses

• Google Pay supports up to 4 ACH bank accounts per user.
• It offers rewards for new user referrals.
• It securely stores payment information.
• It supports co-branded cards, such as those by Citi.
• Completing checkout takes less than six clicks or taps.

Question 15: Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The web site is still using the same web application platform used to create it. Kathy thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving ChickenChef.com to a PWA platform? Select the best answers.

Select 2 Correct Responses

• Fully supported by Android and iOS
• Less device battery drain
• Works on flaky connections
• Automatic certification in app stores
• Accessible from phone’s home screen

Question 16: Famke is the marketer for BigHair.com. She’s patterned the design of her web site after Wig-a-rama.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Famke to make her site more successful?

• Add a PCI-compliant payment gateway to bolster user confidence in site security.
• Focus on providing a seamless experience for users.
• Enhance the search feature of the site with full text searching.
• Remove all flash content and switch fully to HTML5.

Question 17: The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

• It uses known user signals.
• It uses Progressive Personalization.
• It implements dynamic scripting.
• It delivers a relevant landing page.

Question 18: The Hercules Fitness Center has a website named, HercFit.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to HercFit.com instead of the app. What web technology can open the mobile app from a click on a web ad?

• Progressive web app
• Universal links
• Deep linking
• Two-Factor authentication

Question 19: As the marketer for ClimbHigh.com, the user experience for the site is Maria’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?

• XML
• Localization
• HTML
• Graphics

Question 20: Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

• Performance budget
• Performance maintenance team
• Long-term performance audit
• Independent testing program

Question 21: Caitlyn is responsible for leading the testing at Jellyish. Caitlyn has been using a testing platform for Jellyish’s site. Why should Jellyish integrate their testing platform with their site analytics?

• To automatically forward relevant data to the Google Ads account
• To quickly and easily identify problem areas
• To give all teams at Jellyish easier access to the test results
• To allow site users to see results of the tests

Question 22: The product managers and developers for GlobalMovers.com have spent considerable effort to improve the performance of the website. Now they are trying to determine the best way to measure the performance of the site. What is one factor they should consider in choosing performance metrics?

• Using real-world results instead of lab-testing results
• Ratio of total visitors per day to total hits per day
• Separating spider hits from cached and visitor hits
• Using cloud-based testing services to simulate the actual user experience

Question 23: Maria has been working on improving the mobile experience for Farm Cub. The owner of Farm Cub is interested in quantifying the impact that Maria’s work has had. Maria knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Maria calculate rel mCvR for Farm Cub?

• By dividing the desktop conversion rate by the mobile conversion rate
• By multiplying the desktop conversion rate by the mobile conversion rate
• By multiplying the mobile conversion rate by the desktop conversion rate
• By dividing the mobile conversion rate by the desktop conversion rate

Question 24: Nelson is a marketer for the company World Trend. Nelson wants to help build a strong, more user-focused organization by getting the support of World Trend’s leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?

• Showing benchmark data across the competition
• Showing a summary breakdown of the Google Ads account
• Showing a comparison of performance between the development and marketing teams
• Showing the performance statistics of the design team

Question 25: Eva has been researching what makes a user-focused organization a successful one. During this research, Eva has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the data scientist’s part in optimizing the user experience on an ongoing basis?

• Implementing tracking for measurable outcomes and share data across teams
• Aligning with developers to create options for testing site and app improvements
• Building the test environments and implementing changes that were successful in testing
• Supporting and encouraging testing and enabling budgets to allow for it

Question 26: The marketing director for your company’s website expresses concern that the site can’t create enough income to cover its cost. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who come to the home page and leave without clicking anything. What’s the name of the metric that you should look for?

• Bounce rate
• Exit rate
• New subscribers
• Average time on page

Question 27: Daniel manages the Google Ads account for the business, Truck Books. Daniel focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can Trucks Books expect to see in their Google Ads account if Daniel is successful in increasing the mCvR?

• Clicks and average order value decrease.
• Clicks and revenue decrease.
• Clicks and average order value increase.
• Conversions and revenue increase.

Question 28: Sonora is the marketer for a client’s website, SoundSleeper.com. Her customer has hired her to increase sales revenue through the site. She wants to start by making the landing page more welcoming. What are two landing page elements Senora should focus on? Select the best answers.

Select 2 Correct Responses

• Web-friendly
• Simple design
• Turnaround time
• Call-to-action
• Intuitiveness

Question 29: Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

• The exploration and action phase
• The initial search and action phase
• The initial search and exploration phase
• The exploration and evaluation phase

Question 30: The business, Monitoro, has an effective team comprised of an analyst, C-level, designer, developer, and marketer. Regardless of their job title or function, their work all has something in common. What do these members of Monitoro share in common?

• They’re all primarily focused on driving traffic.
• All of their business roles connect to the end user.
• They all work directly with the Google Ads interface.
• Their primary goal is to grow social engagement.

Question 31: David has prioritized a list of things to test for their business, Mint Botics. The goal is to improve the user experience while letting the user accomplish what they want on Mint Botics’s site. Which of the following is a testing tool that David can use for Mint Botics’s site?

• Firebase A/B Testing
• Google Web Toolkit
• Google Optimize
• Flutter

Question 32: Tessa is a marketer at Inter Flight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Inter Flight. How does measuring the same KPIs across teams help to create a more user-focused organization?

• It encourages feedback from users.
• It prevents misalignment.
• It guarantees more conversions.
• It unlocks additional features in Google Analytics.

Question 33: Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand-named Bernina. What must the site marketer for Bernina do to make a good first impression of the site on Jerry?

• Ensure he feels as welcome as if he was at the store
• Display contact information
• Display their most popular products on the home page
• Display all their products on the home page

Question 34: Bob helps to optimize the mobile experience for Artful Garden’s website and app. Bob understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?

• Mobile networks always offer consistent speeds.
• Mobile networks are faster than WiFi connections.
• The mobile web remains the most widely used platform.
• The mobile web offers more overall diversity than desktops do.

Question 35: Calvin is a marketer at Games Galore, a user-focused organization. Calvin has been given advice to establish a relationship with the development team at Games Galore. Why is it important for a user-focused organization such as Games Galore, for marketers to establish relationships with developers?

• To build morale within the organization and, in turn, promote a supportive work environment
• To understand the constraints that limits developers when they’re building a site or app
• To gain assistance from the developers when it comes to creating content on Google Ads
• To encourage developers to implement marketing related changes quicker than usual

Question 36: Judy is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Judy understands that the first step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?

• Data insights
• Brand insights
• Competitive insights
• User insights

Question 37: Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app’s UI and features?

• Split Metrics
• Optimizely
• Google Analytics 360
• Firebase A/B Testing

Question 38: Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Sportelo’s mobile experience create?

• $400,000
• $600,000
• $250,000
• $150,000

Question 39: Tami is the marketer for MySpy.com. A customer survey reports that the checkout process is too lengthy. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for MySpy.com?

• Google App Engine
• One Tap sign-up
• Google Apps
• Progressive web apps

Question 40: The business owners of Foodizo feel like their mobile website, foodizo.com, isn’t offering a fast and seamless experience to their users. Which Google tool can Foodizo use to receive specific recommendations on how to improve foodizo.com?

• Gerrit
• Test My Site
• Google Web Designer
• Google Web Toolkit

Question 41: The Vice President of Marketing for CarAds.org has ordered his marketing team to fix the website. Online sales numbers are disappointing, and he thinks it’s because the landing page is unfriendly. As the head marketer for CarAds.org, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

• Google Ads landing page report
• Chrome Dev Tools
• Test My Site
• Chrome UX Report

Question 42: A gym equipment business called Gymnex feels like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?

• Having a designer inspect the cosmetic side of the pages
• Reviewing the website’s funnel or flow
• Checking the “Landing pages” section in Google Ads
• Comparing other businesses’ websites against their own

Question 43: Sadie is shopping for her mother’s birthday present. She loves to bake delicious desserts. Sadie uses her mobile phone to ask for the nearest kitchen supply store. Her phone opens up the map application with directions to a nearby location only seven minutes away. This is an example of what kind of personalized user experience?

• Using given information
• Delivering a relevant landing page
• Using machine learning
• Using known user signals

Question 44: Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?

• Flow visualization reports
• Audience reports
• Attribution reports
• Conversions reports

Question 45: The marketing team at Gold Boat consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into Gold Boat’s mobile site and app experience?

• Because it’ll help them to grow and organize their audience lists to a greater extent
• Because it’ll help to further improve the click-through rate in their Google Ads account
• Because there are still many complex interactions that a user has with a site or app after clicking on an ad
• Because it’ll make sure users to leave positive reviews about Gold Boat

Question 46: Bartholomew is the marketer for his company’s web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is difficult to use. Bartholomew thinks the site will be more successful if users enjoy the time, they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers.

Select 2 Correct Responses

• Landing pages
• Optimization
• Specialization
• Navigation
• Imagery

Question 47: Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving Cabzio’s mCvR?

• Experiencing the site as a mobile user
• Reviewing search term reports in their Google Ads account
• Analyzing demographic reports for Cabzio’s industry
• Accessing the desktop version of the site from different locations

Question 48: Liam is the marketer for the web site, SearchEverywhere.com. Liam thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership. What’s a tool Liam can use to test, analyze, and report recommendations to improve the performance of the SearchEverywhere.com site?

• Squarespace
• Wireshark
• Visual Studio
• Test My Site

Question 49: Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his first priority?

• Using data and user feedback to identify areas of opportunity
• Analyzing what businesses in the same industry are doing
• Creating a hypothesis to test based on his preferences
• Implementing an A/B test on the homepage

Question 50: Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

• Average daily visitors
• Daily referrals
• Average page views
• Search ranking