Saturday , May 18 2024
Breaking News

Advanced Google Analytics Certification Exam Answers

Advanced Google Analytics refers to the utilization of Google Analytics features beyond the basics to gain deeper insights into website or app performance, user behavior, and marketing effectiveness. Here are some advanced features and techniques often used:

  1. Custom Dimensions and Metrics: These allow you to track additional data beyond the default metrics provided by Google Analytics. Custom dimensions can track specific user attributes (e.g., user type, membership level), while custom metrics can track quantitative data unique to your business (e.g., loyalty points earned).
  2. Event Tracking: Events are user interactions with content that can be tracked separately from pageviews. This includes actions like clicks on buttons, downloads of files, or video views. Event tracking provides valuable insights into user engagement.
  3. E-commerce Tracking: If you’re running an online store, e-commerce tracking allows you to track transactions, revenue, and other important metrics related to your sales funnel. It helps you understand the effectiveness of your marketing campaigns and product performance.
  4. Goal Tracking: Goals in Google Analytics represent specific actions that you want users to take on your website, such as form submissions, newsletter sign-ups, or reaching a particular page. Setting up and tracking goals allows you to measure the effectiveness of your website in achieving those objectives.
  5. User ID Tracking: User ID tracking enables you to track user behavior across multiple sessions and devices by assigning a unique ID to each user. This helps in understanding user journeys and providing personalized experiences.
  6. Segments: Segments allow you to isolate and analyze specific subsets of your data. You can create segments based on various criteria such as demographics, behavior, traffic sources, or custom parameters.
  7. Custom Reports and Dashboards: Customize reports and dashboards according to your specific business needs. You can include metrics, dimensions, and visualizations that are most relevant to your objectives, making it easier to analyze data at a glance.
  8. Data Import: Google Analytics allows you to import external data sources, such as CRM data or offline conversions, to enrich your analytics insights and connect online behavior with offline actions.
  9. Content Experiments: Formerly known as Google Analytics Experiments, this feature allows you to A/B test different versions of your web pages to determine which performs better in terms of conversions or other goals.
  10. Advanced Segmentation with BigQuery: For large datasets or complex analyses, you can export your Google Analytics data to BigQuery, Google’s data warehouse platform, and perform advanced segmentation and analysis using SQL queries.

By leveraging these advanced features and techniques, you can gain deeper insights into your audience, optimize your website or app performance, and make data-driven decisions to improve your business outcomes.

Advanced Google Analytics Exam Quiz Answers

  • True
  • False
  • A tag
  • A hit
  • A dimension
  • A metric
  • Every time a user clicks a video
  • Every time a user adds an item to a shopping cart
  • Every time a user performs a search on a website
  • Every time a user loads a webpage
  • Every time a user performs an action with pageview tracking
  • Every time a user makes a reservation on a booking site
  • Every time a user adds an event to their calendar
  • Every time a user performs an action with event tracking
  • A browser cookie
  • Artificial intelligence
  • A randomly-assigned unique identifier
  • A sequential unique identifier
  • Analytics will inform the user that they need to set a new Analytics cookie
  • Analytics will not be able to associate user behavior data with past data collected by the tracking code
  • Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
  • Analytics will automatically recognize returning users
  • True
  • False
  • 5
  • 15
  • 30
  • 60
  • Data Import
  • Browser cookies
  • The Networking Protocol
  • The Measurement Protocol
  • 1
  • 2
  • 3
  • 4
  • Destination
  • Shopping Cart
  • Pages/Screens per session
  • Duration
  • True
  • False
  • Event-level, session-level, or transaction-level scope
  • Location-level, duration-level, or user-level scope
  • Hit-level, session-level, or user-level scope
  • Event-level, duration-level, or transaction-level scope
  • Business objectives > KPIs > key actions
  • KPIs > key actions > business objectives
  • Key actions > KPIs > business objectives
  • Business objectives > key actions > KPIs
  • The metric data used to measure business success
  • The main website actions users take that accomplish stated business goals
  • The secondary website actions users take that lead to main actions
  • A list of keyboard shortcuts for measurement tasks in Google Analytics
  • Advanced filters
  • Cross-domain tracking
  • Event tracking
  • Custom Dimensions
  • True
  • False
  • Filter 1: include U.S. > Filter 2: include Canada
  • Filter 1: include Canada > Filter 2: include U.S.
  • Filter 1: include U.S. and Canada
  • Filter 1: exclude Europe and Asia
  • Event Tracking
  • Custom Metric
  • Custom Dimension
  • Custom Filter
  • Same creator
  • Same creation date
  • Same view
  • Same scope
  • Hit
  • Product
  • Session
  • User
  • As primary dimensions in Standard reports
  • As secondary dimensions in Standard reports
  • As primary dimensions in Custom Reports
  • As custom metrics in Custom Reports
  • Data collected before the Custom Dimension was applied
  • Data collected after the Custom Dimension was applied
  • All of the data in the property
  • None of the data in the property
  • Custom Filter
  • Custom Dimension
  • Custom Metric
  • Custom Alert
  • Hit
  • Product
  • Session
  • User
  • Category, Action, Label, Total Events
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Value
  • Event, Category, Action, Label
  • 0
  • 1
  • 2
  • 3
  • Users 25 to 34 years of age who have their browser set to Spanish
  • Users who viewed a webpage, then watched a video
  • Users who engaged in social media or email campaigns
  • Users who have children under the age of 18
  • Dimensions
  • Metrics
  • Session dates
  • Sequences of user actions
  • 1
  • 2
  • 3
  • 4
  • True
  • False
  • Segmentation
  • Source/Medium
  • Channels
  • Attribution
  • Paid Search
  • Organic Search
  • Direct
  • Display
  • Active Users report
  • Active Users report
  • All Pages report
  • Frequency and Recency report
  • First marketing activity
  • Last marketing activity
  • Single assisted conversion
  • All assisted conversions
  • Website referrals
  • Paid and organic search
  • Custom campaigns
  • Television channels
  • Primary conversion
  • Assisted conversion
  • Second-to-last-click attribution
  • Last-click attribution
  • Active Users report
  • User Explorer report
  • Users Flow report
  • Cohort Analysis report
  • Behavior Overview report
  • Active Users report
  • Users Flow report
  • Cohort Analysis report
  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension
  • Create a report with data-driven attribution
  • Explorer
  • Flat Table
  • Map Overlay
  • Pivot Table
  • A filter that filters out all data
  • Not sharing the Custom report with users in the same view
  • Dimensions and metrics of different scopes
  • Too many dimensions applied to the Custom report
  • When users visit a website for the first time and complete a conversion
  • When users are shown targeted ads to bring them back to a website and encourage a conversion
  • When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
  • When a user buys an available product from a competitor
  • Advertising Reporting Features
  • Demographics and Interests
  • Google Ads or Display & Video 360 account linking
  • Custom Dimension
  • Users who visited a specific page on a website
  • Users who played a video on a website
  • Users who speak a particular language
  • Users who searched for a product on Google Search
  • Google Display Network
  • Google Sites
  • Mobile apps
  • Google Search
  • 120 days
  • 180 days
  • 365 days
  • 540 days
  • Pre-defined Segment
  • Custom Segment
  • Custom Dimension
  • Custom Metric
  • 100
  • 1000
  • 2000
  • 5000
  • Users who posted a favorable product review
  • Users who viewed a website search result page
  • Users who viewed product detail pages
  • Users who abandoned their shopping carts
  • The Google Search Center
  • The Google Analytics Center
  • The Google Merchant Center
  • The Google Help Center
  • Custom Segment
  • Custom Metric
  • Custom Dimension
  • Custom Report

About Clear My Certification

Check Also

Google Mobile Experience Certification Exam Answers

The Google Mobile Experience generally refers to the user interface and interaction design of Google’s …

Leave a Reply

Your email address will not be published. Required fields are marked *