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Make Search Work for You Quiz Answers – Google Fundamentals of Digital Marketing

Make it Easy for People to Find a Business on the Web Quiz Answers – Google Fundamentals of Digital Marketing

Module 7: Make Search Work for You Quiz Answers – Google Fundamentals of Digital Marketing

  • How to Send Stuff Back
  • [Company Name’s] Return Policy
  • Return Policy
  • Company Policies
  • Keep linking to them until they link to you
  • Send them emails until they link to you
  • Building relationships with similar sites
  • Use as many relevant keywords on the page you’d like them to link to
  • Products and delivery details in the correct currency
  • Time and dates written in the local format
  • Exchange rate information
  • Free giveaways for local customers

Make Search Work for You in Digital Marketing


In digital marketing, mastering search engines is crucial for success. Here are some strategies to make search work for you:

  1. SEO (Search Engine Optimization):
    • Keyword Research: Identify relevant keywords your audience is searching for and optimize your content around them.
    • On-Page SEO: Optimize your website’s structure, meta tags, headings, and content to make it search engine friendly.
    • Quality Content: Create high-quality, valuable content that provides answers to users’ queries.
    • Backlinks: Build a strong backlink profile by acquiring links from reputable websites in your industry.
  2. PPC (Pay-Per-Click) Advertising:
    • Targeted Keywords: Use tools like Google Ads to bid on relevant keywords and appear at the top of search engine results pages (SERPs).
    • Ad Copy Optimization: Write compelling ad copy that encourages clicks and conversions.
    • Landing Page Optimization: Ensure your landing pages are optimized for conversions to maximize the ROI of your PPC campaigns.
  3. Local SEO:
    • Google My Business: Claim and optimize your Google My Business listing to improve your visibility in local search results.
    • Local Citations: Get listed in online directories and local business listings to improve your local search rankings.
    • Customer Reviews: Encourage satisfied customers to leave positive reviews, as they can boost your visibility in local search results.
  4. Voice Search Optimization:
    • Long-Tail Keywords: Optimize your content for conversational, long-tail keywords that align with how people speak.
    • FAQ Pages: Create FAQ pages that address common questions your audience may ask through voice search.
    • Mobile Optimization: Ensure your website is mobile-friendly, as voice searches are often performed on mobile devices.
  5. Content Marketing:
    • Blogging: Publish regular blog posts targeting relevant keywords to attract organic search traffic.
    • Video SEO: Optimize your video content by using descriptive titles, tags, and transcripts to improve its visibility in search results.
    • Ebooks and Guides: Create comprehensive resources that address your audience’s pain points and optimize them for search.
  6. Analytics and Monitoring:
    • Track Performance: Use tools like Google Analytics to monitor your website traffic, keyword rankings, and conversion rates.
    • Adjust Strategies: Analyze your data regularly to identify areas for improvement and make data-driven decisions to refine your search marketing strategies.

By implementing these strategies and staying updated on the latest trends and algorithm changes, you can leverage the power of search engines to drive traffic, generate leads, and increase conversions in your digital marketing efforts.

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