Priya Dogra – Certification | Jobs | Internships
Related Articles
SEMrush is a comprehensive digital marketing platform that offers a wide range of tools and features to help businesses improve their online presence. One of the key components of SEMrush is its Advertising Toolkit, which is designed to assist users in optimizing their online advertising strategies, particularly in the realms of pay-per-click (PPC) advertising and display advertising. Here are some of the key features and capabilities of the SEMrush Advertising Toolkit:
- Competitive Analysis: SEMrush allows users to conduct competitive analysis to gain insights into their competitors’ advertising strategies. This includes analyzing competitors’ ad copy, keywords, and budget allocation to identify areas for improvement and opportunities.
- Keyword Research: The Advertising Toolkit provides extensive keyword research capabilities, allowing users to discover new keywords relevant to their advertising campaigns. This helps in optimizing ad targeting and improving ad performance.
- Ad Campaign Management: Users can manage their PPC advertising campaigns directly within SEMrush, including creating, monitoring, and optimizing campaigns across various platforms such as Google Ads and Bing Ads.
- Ad Performance Tracking: SEMrush provides detailed analytics and reporting tools to track the performance of advertising campaigns. This includes metrics such as click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on investment (ROI), enabling users to assess the effectiveness of their ads and make data-driven decisions.
- Ad Creative Testing: The platform offers features for A/B testing of ad creatives to identify the most effective messaging, imagery, and calls-to-action for driving conversions and maximizing ROI.
- Display Advertising Insights: SEMrush provides insights into display advertising campaigns, including ad placements, creatives, and performance metrics. This helps users to optimize their display advertising efforts and reach their target audience more effectively.
- Budget Optimization: With SEMrush, users can optimize their advertising budgets by identifying high-performing keywords and ad placements, as well as areas where budget allocation can be adjusted for better ROI.
Overall, the SEMrush Advertising Toolkit is a comprehensive solution for businesses looking to improve their online advertising efforts, offering a range of features to help optimize ad campaigns, analyze competitors, and maximize ROI.
OFFICIAL LINK FOR THE Semrush Advertising Toolkit Certification EXAM: CLICK HERE
Semrush Advertising Toolkit Certification Exam Answers
Question 1: You can see copies of your competitors’ PLAs with the help of SEMrush.
- True
- False
Question 2: Ad Builder DOESN’T allow you to edit several ads simultaneously.
- True
- False
Question 3: Which SEMrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?
- Keyword Ad History
- Display Advertising
- PLA Research
- CPC Map
Question 4: Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?
- Domain Overview
- Traffic Analytics
- Position Tracking
- Organic Research
Question 5: Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads?
- Position Tracking
- Advertising Research
- Keyword Magic Tool
- PPC Keyword Tool
- Organic Traffic Insights
Question 6: Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?
- Ad Builder
- PPC Keyword Tool
- Position Tracking
- Display Advertising
Question 7: Which report can be useful for starting an advertising campaign?
- All the listed
- Advertising Research
- PLA Research
Question 8: With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.
- Keyword Gap
- Advertising research
- PPC Keyword Tool
- Display Advertising
- Keyword Ad History
- Position Tracking
Question 9: Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?
- Keyword Manager
- Keyword Magic Tool
- Keyword Gap
- This cannot be done
Question 10: Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?
- PPC Keyword Tool
- Advertising Research
- Keyword Ad History
- CPC Map
Question 11: You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?
- Advertising Research
- Keyword Magic Tool
- Organic Research
- PLA Research
Question 12: Which tool should you use in order to see the sources where your competitor published display ads?
- Keyword Magic Tool
- Advertising Research → Ad Copies
- Keyword Ad History
- Display Advertising
- This cannot be done
- PPC Keyword Tool
Question 13: Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.
- PPC Keyword Tool
- Keyword Magic Tool
- Keyword Ad History
- Keyword Overview – Phrase Match Report
- PLA Research
- Position Tracking
Question 14: What step should you take after you have grouped new keywords and moved them from one group to another?
- There is nothing left to do. You can start exporting the results
- Filter results by CPC
- Remove cross-match negatives
- Specify keywords match type
Question 15: What keywords CANNOT be compared with the help of Keyword Gap?
- Domains’ unique keywords
- Domains’ common keywords
- Domain’s desktop and mobile data
- Domain’s organic and paid keywords
Question 16: Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.
- Position Tracking
- Keyword Ad History
- Keyword Gap
- Keyword Magic Tool
- Keyword Overview – Phrase Match Report
Question 17: The “Full Advertising Research Report” generated within the My Reports tool includes these two reports:
- Top Paid Competitors
- Traffic Sources
- Top Backlinks
- Position Tracking Trend
- Ad Copies
Question 18: The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for Apple.com in terms of cost per acquisition?
- August 2017
- October 2017
- September 2017
- March 2017
- November 2017
Question 19: Which types of ads can be created with Ad Builder? Choose two answers.
- Text ads
- Video ads
- Flash ads
- Ads with responsive HTML
Question 20: Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.
- Keywords that your competitors are ranking for in paid search
- Keywords that your competitors are ranking for in organic search
- Keywords from .xls, .csv and .txt files
- Keywords from Google Shopping campaigns
- Keywords from Google Search Console
Question 21: You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove the effectiveness of your strategy to the customer. Which Semrush tool will help you get insight on this competitor’s promotions and evaluate his ad budget?
- PLA Research
- Keyword Gap
- Advertising Research
Question 22: Which Semrush tool helps a PPC specialist create and maintain a comprehensive list of keywords for future PPC campaigns?
- PLA Research
- Position Tracking
- Organic Research
- Keyword Manager
Question 23: Which Semrush tool can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools?
- Keyword Difficulty
- Position Tracking
- Keyword Gap
- Keyword Magic Tool
Question 24: What domain keywords CANNOT be compared with the help of Keyword Gap?
- Common keywords
- Organic and paid keywords
- Unique keywords
- Desktop and mobile data
Question 25: With the help of this tool, you can obtain daily updates on changes in a site’s positions via email.
- Advertising Research
- PPC Keyword Tool
- Position Tracking
- Display Advertising
- Keyword Ads History
- Keyword Gap
Question 26: According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.
- False
- True
Question 27: Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.
- True
- False
Question 28: You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?
- Keyword Magic Tool
- PLA Research
- Advertising Research
- Sensor
Question 29: You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which Semrush reports should you use?
- PLA Research
- Keyword Magic Tool
- Organic Research
- Advertising Research
