SEMrush Advertising Toolkit Certification Exam Answers
Question 1 You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which Semrush reports should you use?
- PLA Research
- Keyword Magic Tool
- Organic Research
- Advertising Research
Question 2 You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove the effectiveness of your strategy to the customer. Which Semrush tool will help you get insight on this competitor’s promotions and evaluate his ad budget?
- PLA Research
- Keyword Gap
- Advertising Research
Question 3 Which Semrush tool helps a PPC specialist create and maintain a comprehensive list of keywords for future PPC campaigns?
- PLA Research
- Position Tracking
- Organic Research
- Keyword Manager
Question 4 You can see copies of your competitors’ PLAs with the help of Semrush.
- False
- True
Question 5 Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?
- Keyword Magic Tool
- Keyword Gap
- This cannot be done
- Ad History
Question 6 Which report can be useful for starting an advertising campaign?
- Advertising Research
- PLA Research
- All of the above
Question 7 Which Semrush tool can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools?
- Keyword Difficulty
- Position Tracking
- Keyword Gap
- Keyword Magic Tool
Question 8 Which Semrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?
- Keyword Ad History
- Display Advertising
- PLA Research
- CPC Map
Question 9 Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?
- Position Tracking
- Domain Overview
- Organic Research
- Traffic Analytics
Question 10 Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads?
- Position Tracking
- Advertising Research
- Organic Traffic Insights
- PPC Keyword Tool
- Keyword Magic Tool
Question 11 With the help of this tool, you can obtain daily updates on changes in a site’s positions via email.
- Advertising Research
- PPC Keyword Too
- Position Tracking
- Display Advertising
- Keyword Ads History
- Keyword Gap
Question 12 What domain keywords CANNOT be compared with the help of Keyword Gap?
- Сommon keywords
- Organic and paid keywords
- Unique keywords
- Desktop and mobile data
Question 13 What step should you take after you have grouped new keywords and moved them from one group to another?
- There is nothing left to do. You can start exporting the results.
- Filter results by CPC
- Specify keywords’ match type
- Remove cross-group negatives
Question 14 Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.
- Keywords that your competitors are ranking for in paid search
- Keywords from Google Shopping campaigns
- Keywords that your competitors are ranking for in organic search
- Keywords from .xls, .csv and .txt files
- Keywords from Google Search Console
Question 15 The “Full Advertising Research Report” generated within the My Reports tool includes these two reports:
- Traffic Sources
- Top Backlinks
- Top Paid Competitors
- Position Tracking Trend
Question 16 You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?
- Advertising Research
- Keyword Magic Tool
- Organic Research
- PLA Research
Question 17 Ad Builder DOESN’T allow you to edit several ads simultaneously.
- True
- False
Question 18 According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.
- False
- True
Question 19 Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.
- True
- False
Question 20 Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?
- Ad Builder
- Position Tracking
- PPC Keyword Tool
- Display Advertising
Question 21 You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?
- Keyword Magic Tool
- PLA Research
- Advertising Research
- Sensor
Question 22 Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.
- Keyword Ad History
- Position Tracking
- Keyword Overview – Phrase Match Report
- PPC Keyword Tool
- PLA Research
- Keyword Magic Tool
Question 23 The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for Apple.com in terms of cost per acquisition?
- October 2017
- March 2017
- January 2017
- May 2017
- September 2017
- November 2017
Question 24 Which types of ads can be created with Ad Builder? Choose two answers.
- Ads with responsive HTML
- Video ads
- Flash ads
- Text ads
Question 25 Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?
- Advertising Research
- Keyword Difficulty Tool
- PPC Keyword Tool
- CPC Map