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Advanced Google Analytics Assessment 4 Answers

1. What is “remarketing” in Google Analytics?

  • When users visit a website for the first time and complete a conversion
  • When users are shown targeted ads to bring them back to a website and encourage a conversion
  • When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
  • When a user buys an available product from a competitor

2. To enable remarketing in Google Analytics, what must first be enabled?

(select all that apply)

  • Advertising Reporting Features
  • Demographics and Interests
  • Google Ads or Display & Video 360 account linking
  • Custom Dimension

3. Which remarketing audiences can be defined in Google Analytics?

(select all that apply)

  • Users who visited a specific page on a website
  • Users who played a video on a website
  • Users who speak a particular language
  • Users who searched for a product on Google Search

4. Remarketing can show relevant ads on which Google properties?

(select all that apply)

  • Google Display Network
  • Google Sites
  • Mobile apps
  • Google Search

5. What is the maximum duration a user can be included in a remarketing audience?

  • 120 days
  • 180 days
  • 365 days
  • 540 days

6. What Google Analytics data can be used to define a remarketing audience?

(select all that apply)

  • Pre-defined Segment
  • Custom Segment
  • User email address
  • Users who have never visited your website

7. How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

  • 100
  • 1000
  • 2000
  • 5000

8. Which users could be targeted with Dynamic Remarketing to bring them back to a website?

(select all that apply)

  • Users who posted a favorable product review
  • Users who viewed a website search result page
  • Users who viewed product detail pages
  • Users who abandoned their shopping carts

9. To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

  • The Google Search Center
  • The Google Analytics Center
  • The Google Merchant Center
  • The Google Help Center

10. To set up Dynamic Remarketing, what must first be created in Google Analytics?

  • Custom Segment
  • Custom Metric
  • Custom Dimension
  • Custom Report

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