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Google Analytics 4 (GA4) Essential Training Free Course by Linkedin Learning – Course 2 of 11 | Become Digital Marketing Specialist
About the Course:
Google Analytics 4 provides the means to track, analyze, and report on the visitors to your site and app—who they are and what they do. This course walks you through the first major revision in years to the de facto standard in analytics in years that includes tons of new features and powerful machine learning. With over 15 years on the platform and thousands of enterprise client engagements, industry veteran Corey Koberg covers how to best use this leading analytics tool to better understand who your digital customers are, how they found you, and how they engage with your site or app once they get there. Corey covers the platform’s out-of-the-box functionality, from account creation to reporting fundamentals. He shares how to get, convert, and retain customers, manage user accounts, and more.
Course Contents:
Introduction:
- Google Analytics 4 (GA4) vs. Universal Analytics
- Set Up and Installation
- Google Analytics Fundamentals
- Intro to the User Interface and Reports
- Filtering and Segmenting Data
- Life Cycle Reports
- User Reports and Events
- Analysis Hub
- Configuration Basics
- Conclusion
