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Google Digital Unlocked-Lesson 26 Expand internationally

MODULE :

Matt needs to make sure his website is suitable for his Portuguese customers. He’s made a list of translation and localisation tasks.

Which items on his list relate to localisation?

Question 1 Adjusting colloqualisms so they make sense in Portuguese

True/
False

Question 2 Adding his UK office’s address to the main site

True
False/

Question 3 Calculating prices of the products in local currency.

True/
False

Question 4 Adjusting humourous product descriptions so they make sense in Portuguese

True/
False

MODULE :

Question 1
Matt’s chosen his market, now it’s time to find new customers.

He has a few ideas, but not all of them will reach his Portuguese audience.

Can you help him choose his best advertising ideas?

Select All Correct Responses

Advertise on Portuguese music websites
Send English emails to current UK customers
Use search ads driven by translated search terms
Set up a Portuguese fanpage for his store

MODULE :

Question 1 Portugal seems like a good market for Matt to move into.

He’s looked into the legal requirements of trading records in Portugal and is pleased to find there aren’t any.

But what other financial or regulatory requirements should he check?

Select All Correct Responses

Custom duties and tariffs/
Portuguese taxes
Exchange rates
National holidays
Product safety requirements
Insurance cover

MODULE :

Question 1 Matt’s found out that Portugal has fast internet speeds, which is great for accessing his website.

What things will Matt definitely need to do now he has customers in a new market?

Select All Correct Responses

Use an international payment system

Research the Portuguese music scene

Visit Portugal frequently

Use an automated translation service

Learn to speak Portuguese

Check his site from an international point of view

Question 1 Matt’s getting ready to sell his vintage records to Portuguese customers online. But there’s one unhelpful task on his to-do list.

Can you cross it out for him?

Select All Correct Responses

Research label requirments for international shipping

Set up a few Portuguese social media accounts

Choose an international shipping partner

Set up customer service for international orders

MODULE :

Question 1
What is the best way to translate the content on your website for a new market?

Google translate
Native speakers/
Translation software
Language guide

Question 2 Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?

Translation software
Keyword planning tools/
Interiews with people from that country
A range of search ads in different countries

Question 3 When adapting your website for customers who speak a different language, what should you do?

Have a ‘translate’ button that pulls a translation from an external provider
Translate your content with consideration to particular words and phrases/
Translate your content directly, word for word
Locaise the name of the business owners

Question 4 Which of the following is primarily meant to target new customers online?

Email marketing
Print advertising
Retargeting advertising
Search advertising/

Question 5 What should a business do first, when considering going into a new market?

Hire an agency to translate its website into the local language
Open a new office in the capital city
Determine its ability to deliver products and review all tax and legal information/
Invest in major ad campaigns to raise brand awareness

Question 6 When selling to people in different countries, what payment form should you consider using if you aren’t already?

Debit cards
Credit cards
Paypal or Worldpay/
Bank transfers

Question 7 Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?

What times of the day international shoppers are online
The legal and tax considerations in that market/
Which social channels are popular in that market
Which couriers offer the cheapest services for global shipping

1)What is the best way to translate the content on your website for a new market?

  • Google translate
  • Native speakers
  • Translation software
  • Language guide

2)Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?

  • Translation software
  • Keyword planning tools
  • Interviews with people from that country
  • A range of search ads in different countries

3)When adapting your website for customers who speak a different language, what should you do?

  • Have a ‘translate’ button that pulls a translation from an external provider
  • Translate your content with consideration to particular words and phrases
  • Translate your content directly, word for word
  • Localise the name of the business owners

4)Which of the following is primarily meant to target new customers online?

  • Email marketing
  • Print advertising
  • Retargeting advertising
  • Search advertising

5)What should a business do first, when considering going into a new market?

  • Hire an agency to translate its website into the local language
  • Open a new office in the capital city
  • Determine its ability to deliver products and review all tax and legal information
  • Invest in major ad campaigns to raise brand awareness

6)When selling to people in different countries, what payment form should you consider using if you aren’t already?

  • Debit cards
  • Credit cards
  • Paypal or Worldpay
  • Bank transfers

7)Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?

  • What times of the day international shoppers are online
  • The legal and tax considerations in that market
  • Which social channels are popular in that market
  • Which couriers offer the cheapest services for global shipping

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