1)What is the best way to translate the content on your website for a new market?
- Google translate
- Native speakers
- Translation software
- Language guide
2)Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
- Translation software
- Keyword planning tools
- Interviews with people from that country
- A range of search ads in different countries
3)When adapting your website for customers who speak a different language, what should you do?
- Have a ‘translate’ button that pulls a translation from an external provider
- Translate your content with consideration to particular words and phrases
- Translate your content directly, word for word
- Localise the name of the business owners
4)Which of the following is primarily meant to target new customers online?
- Email marketing
- Print advertising
- Retargeting advertising
- Search advertising
5)What should a business do first, when considering going into a new market?
- Hire an agency to translate its website into the local language
- Open a new office in the capital city
- Determine its ability to deliver products and review all tax and legal information
- Invest in major ad campaigns to raise brand awareness
6)When selling to people in different countries, what payment form should you consider using if you aren’t already?
- Debit cards
- Credit cards
- Paypal or Worldpay
- Bank transfers
7)Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
- What times of the day international shoppers are online
- The legal and tax considerations in that market
- Which social channels are popular in that market
- Which couriers offer the cheapest services for global shipping
