Home Certification Google Digital Unlocked-Lesson 26 Expand internationally

Google Digital Unlocked-Lesson 26 Expand internationally

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Google Digital Unlocked-Lesson 26 answers

1)What is the best way to translate the content on your website for a new market?

  • Google translate
  • Native speakers
  • Translation software
  • Language guide

2)Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?

  • Translation software
  • Keyword planning tools
  • Interviews with people from that country
  • A range of search ads in different countries

3)When adapting your website for customers who speak a different language, what should you do?

  • Have a ‘translate’ button that pulls a translation from an external provider
  • Translate your content with consideration to particular words and phrases
  • Translate your content directly, word for word
  • Localise the name of the business owners

4)Which of the following is primarily meant to target new customers online?

  • Email marketing
  • Print advertising
  • Retargeting advertising
  • Search advertising

5)What should a business do first, when considering going into a new market?

  • Hire an agency to translate its website into the local language
  • Open a new office in the capital city
  • Determine its ability to deliver products and review all tax and legal information
  • Invest in major ad campaigns to raise brand awareness

6)When selling to people in different countries, what payment form should you consider using if you aren’t already?

  • Debit cards
  • Credit cards
  • Paypal or Worldpay
  • Bank transfers

7)Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?

  • What times of the day international shoppers are online
  • The legal and tax considerations in that market
  • Which social channels are popular in that market
  • Which couriers offer the cheapest services for global shipping

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