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Google Digital Unlocked-Lesson 25 Sell more online

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Question 1 Customers access the shop a lot on mobile

Add customer reviews
Create registration for customer accounts
Introduce responsive design/
Add a search feature

Question 2 Customers want to find a specific product

Add customer reviews
Create registration for customer accounts
Introduce responsive design
Add a search feature/

Question 3 There are lots of website visits but no one is buying the products

Add customer reviews/
Create registration for customer accounts
Introduce responsive design
Add a search feature

Question 4 Repeat customers add products to their cart but are not checking out

Add customer reviews
Create registration for customer accounts/
Introduce responsive design
Ad a search feature

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Question 1 Office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet?

Create a ‘Suggested products’ banner /
Use analytics to understand who is visiting the site
Add a video tour of the shop

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Question 1 Jo has noticed that some of her customers leave her site without making a purchase.
She’s set up some product retargeting ads, and wants to measure the performance of her campaign.
What parameters should she look at to see if she’s attracting potential customers?

Select All Correct Responses

Conversion rates
Number of people clicking on each ad type
Comments on her social media profile
How many pages visitors check before they leave the site

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Question 1 Which of the following is a sign that customers are having trouble using a particular device to make purchases?

Analytics shows you have a lot of mobile visitors, but very few purchases through mobile/
A specific product is not selling much compared to your other products
You get a lot of questions about your return policy
People are having trouble using a promo code for a current sale

Question 2 What is an example of product merchandising?

Running an ad for your products
Adding a way for customers to filter your products
Displaying very specific, featured products on your home page/
Cross-selling products in the checkout process

Question 3 Which of the following statements is true when describing how retargeting ads work?

Retargeting ads are visible to people who haven’t been on your website yet
Once a user visits your site, the code drops an anonymous browser cookie/
Once your customer purchases, you can not turn off the retargeting ad
Retargeting will always drive customers to your site

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Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin.

What tools can help him choose his new market?

Question 1 Market insight tools

True/
False

Question 2 Search trends by location

True/
False

Question 3Translation services

True
False/

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Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools.

Can you help him match the correct tool with its corresponding insight?

Question 1 High search traffic on vintage record terms from Portugal

Google Keyword Planner
Google Analytics
Google Market Finder/

Question 2 Low competition on search ads in Portugal

Google Keyword Planner/
Google Analytics
Google Market Finder

Question 3 People in Portugal are looking at his website

Google Keyword Planner
Google Analytics/
Google Market Finder

1)Which of the following is a sign that customers are having trouble using a particular device to make purchases?

  • Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
  • A specific product is not selling much compared to your other products
  • You get a lot of questions about your return policy
  • People are having trouble using a promo code for a current sale

2)What is an example of product merchandising?

  • Running an ad for your products
  • Adding a way for customers to filter your products
  • Displaying very specific, featured products on your home page
  • Cross-selling products in the checkout process

3) Which of the following statements is true when describing how retargeting ads work?

  • Retargeting ads are visible to people who haven’t been on your website yet
  • Once a user visits your site, the code drops an anonymous browser cookie
  • Once your customer purchases, you can not turn off the retargeting ad
  • Retargeting will always drive customers to your site

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