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Google Digital Unlocked-Lesson 25 Sell More Online Quiz Answers

MODULE 1

Question 1: Customers access the shop a lot on mobile

  • Add customer reviews
  • Create registration for customer accounts
  • Introduce responsive design/
  • Add a search feature

Question 2: Customers want to find a specific product

  • Add customer reviews
  • Create registration for customer accounts
  • Introduce responsive design
  • Add a search feature/

Question 3: There are lots of website visits but no one is buying the products

  • Add customer reviews/
  • Create registration for customer accounts
  • Introduce responsive design
  • Add a search feature

Question 4: Repeat customers add products to their cart but are not checking out

  • Add customer reviews
  • Create registration for customer accounts/
  • Introduce responsive design
  • Ad a search feature

MODULE 2

Question 1: Office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet?

  • Create a ‘Suggested products’ banner /
  • Use analytics to understand who is visiting the site
  • Add a video tour of the shop

MODULE 3

Question 1: Jo has noticed that some of her customers leave her site without making a purchase.
She’s set up some product retargeting ads, and wants to measure the performance of her campaign.
What parameters should she look at to see if she’s attracting potential customers?

Select All Correct Responses

  • Conversion rates
  • Number of people clicking on each ad type
  • Comments on her social media profile
  • How many pages visitors check before they leave the site

MODULE 4

Question 1: Which of the following is a sign that customers are having trouble using a particular device to make purchases?

  • Analytics shows you have a lot of mobile visitors, but very few purchases through mobile/
  • A specific product is not selling much compared to your other products
  • You get a lot of questions about your return policy
  • People are having trouble using a promo code for a current sale

Question 2: What is an example of product merchandising?

  • Running an ad for your products
  • Adding a way for customers to filter your products
  • Displaying very specific, featured products on your home page/
  • Cross-selling products in the checkout process

Question 3: Which of the following statements is true when describing how retargeting ads work?

  • Retargeting ads are visible to people who haven’t been on your website yet
  • Once a user visits your site, the code drops an anonymous browser cookie/
  • Once your customer purchases, you can not turn off the retargeting ad
  • Retargeting will always drive customers to your site

MODULE 5

Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin.

What tools can help him choose his new market?

Question 1: Market insight tools

  • True/
  • False

Question 2: Search trends by location

  • True/
  • False

Question 3: Translation services

  • True
  • False/

MODULE 6

Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools.

Can you help him match the correct tool with its corresponding insight?

Question 1: High search traffic on vintage record terms from Portugal

  • Google Keyword Planner
  • Google Analytics
  • Google Market Finder/

Question 2: Low competition on search ads in Portugal

  • Google Keyword Planner/
  • Google Analytics
  • Google Market Finder

Question 3: People in Portugal are looking at his website

  • Google Keyword Planner
  • Google Analytics/
  • Google Market Finder

MODULE 7

Question 1: Which of the following is a sign that customers are having trouble using a particular device to make purchases?

  • Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
  • A specific product is not selling much compared to your other products
  • You get a lot of questions about your return policy
  • People are having trouble using a promo code for a current sale

Question 2: What is an example of product merchandising?

  • Running an ad for your products
  • Adding a way for customers to filter your products
  • Displaying very specific, featured products on your home page
  • Cross-selling products in the checkout process

Question 3: Which of the following statements is true when describing how retargeting ads work?

  • Retargeting ads are visible to people who haven’t been on your website yet
  • Once a user visits your site, the code drops an anonymous browser cookie
  • Once your customer purchases, you can not turn off the retargeting ad
  • Retargeting will always drive customers to your site

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