1. Google Tag Manager helps you manage your website in which of the following ways?
(select all answers that apply)
- Simplify and speed up tag deployment
- Specify when tags should fire
- Manage different versions of tags
- Increase audience reach
2. Google Tag Manager can only be used with Google tags
- True
- False
3. To create a tag implementation plan, what are the recommended guidelines?
(select all answers that apply)
- Decide which of your existing site tags you can move into Tag Manager
- Decide what static and dynamic values you’ll want to pass from your website
- Choose which tags can collect the data you need
- Decide which Tag Manager account to link to Google Analytics
4. Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?
- DoubleClick Floodlight Counter tag
- Google Ads Conversion Tracking tag
- Google Ads Remarketing tag
- Google Analytics Pageview tag
5. What is stored in a Tag Manager container?
- A grouping of all of your Tag Manager accounts
- A collection of variables defined in Tag Manager
- A Javascript object that holds data passed from your website
- A collection of website tags and triggers
6. What is a “container snippet” in Tag Manager?
- Javascript code placed on each page of your website
- A Javascript object that holds data passed from your website
- A collection of website tags and triggers
- Analytics tracking code
7. A Tag Manager account allows you to do which of the following?:
(select all answers that apply)
- Manage tags for one or more websites
- Manage user permissions in your Google Analytics account
- Connect multiple Tag Manager accounts to a single Google account
- Control access permissions to a Tag Manager account
8. What is a “trigger” in Tag Manager?
- A trigger determines which events fire on your website
- A trigger instantiates the data layer
- A trigger fires a tag in response to a website event
- A trigger publishes a tag to your website
9. What are the three parts of a trigger in Tag Manager?
- Variables, operators, and values
- Operators, tags, and variables
- Variables, operators, and the data layer
- Tags, values, and the push method
10. How do you enable a built-in variable in Tag Manager?
- Publish the built-in variable in the Publish Now area
- Create a user-defined variable in the Variables tab
- Select the built-in variable in the Variables tab
- Uncheck the built-in variable in the Variables tab
