Home Certification Google Tag Manager Fundamentals Assessment 2 Answers

Google Tag Manager Fundamentals Assessment 2 Answers

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1. When logging into Google Tag Manager for the first time, what needs to be set up?

  • A Google Analytics account
  • A Tag Manager account
  • The data layer
  • Cross-domain tracking

2. Where can the container code be found in Google Tag Manager?

(select all answers that apply)

  • In a pop-up window after you create an account and container
  • Under the “Accounts” section by clicking into the container
  • Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
  • Under the “Versions” section by clicking into the tag

3. Which Tracking ID format should be used when setting up an Analytics Pageview tag?

  • UA-123456-7
  • 123456
  • 123456-7
  • UA-123456

4. What kind of variable should be used for a reusable Google Analytics property ID variable?

  • User-defined Constant variable
  • User-defined Data Layer variable
  • Built-in Event variable
  • Built-in Click Classes variable

5. Which are benefits of using the data layer in Tag Manager?

(select all answers that apply)

  • Write and edit code in the GTM interface
  • Pass data into third-party applications
  • Use data to fire tags
  • Encrypt data automatically

6. Where should the data layer object be placed in the website code?

  • Before the container snippet
  • After the container snippet
  • Inside the container snippet
  • At the bottom of your HTML

7. How are variables structured in the data layer?

  • As Javascript cookies
  • As variable types
  • As containers
  • As key-value pairs

8. Which can be used to populate information to the data layer?

(select all answers that apply)

  • Use Javascript to pre-populate values in the data layer when a web page loads
  • Use Google Ads to push information to the data layer
  • Use Google Analytics to push information to the data layer
  • Use a Javascript method to push values from your web page into the data layer

9. Data Layer variables automatically persist across different web pages

  • True
  • False

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