Home Certification Google Tag Manager Fundamentals Assessment 3 Answers

Google Tag Manager Fundamentals Assessment 3 Answers

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1. To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?

(select all answers that apply)

  • A Custom Segment
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Dimension

2. The data layer “push” method allows you to do what?

  • Push data from Google Analytics to your website
  • Push data from your website into the data layer
  • Push data from Google Ads to the data layer
  • Push data from one Tag Manager account to another

3. To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

(select all answers that apply)

  • A Trigger
  • The data layer
  • A Data Layer variable
  • A Google Analytics tag with a Custom Metric

4. To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

  • The Tag Manager account ID
  • The Analytics property ID
  • A Javascript push method
  • The Custom Dimension index number

5. To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

  • The Tag Manager account ID
  • The Analytics property ID
  • A Javascript push method
  • The Custom Metric index number

6. What event type would you choose to track button clicks using an event trigger?

  • Click
  • Form
  • Page View
  • History Change

7. What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?

(select all answers that apply)

  • Submit button clicks
  • Play button video clicks
  • Menu selection
  • Closing a web page

8. What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

  • Page Path variable
  • URL variable
  • Click Classes variable
  • DOM element

9. What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

  • URL Port
  • URL Query
  • URL Fragment
  • URL Path

10. Which built-in variable should you use to define an event trigger based on the class of a Submit button?

  • Built-in Event variable
  • Built-in Element variable
  • Built-in Click Classes variable
  • Built-in Click Target variable

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