Priya Dogra – Certification | Jobs | Internships
Question 1: To create an Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account?
(select all answers that apply)
- Google Ads Account number
- Conversion Label
- Conversion ID
- Conversion Property
Question 2: What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?
- A built-in Referrer variable that records conversion URLs
- A user-defined variable that records conversion amount
- The median amount users spend according to Analytics
- The projected amount users will spend according to Analytics variable that records conversion URLs
Question 3: What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?
(select all answers that apply)
- Hit and session attributes collected via the data layer
- Products the user has +1’d in Google Plus
- User information from the Analytics cookie
- Hit and session attributes collected from Google Ads
Question 4: To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?
(select all answers that apply)
- Google Ads account admin settings
- Analytics account admin settings
- Tag Manager account admin settings
- Tag Manager dashboard
Question 5: What does Google Ads use to generate dynamic ads based on a user’s past interactions with website products and services?
- Browser cookies
- Javascript methods
- Dynamic attributes
- User profiles
Question 6: Where can you find a list of business-vertical attributes for Dynamic Remarketing?
- The Google Analytics Help Center
- The Google Analytics Admin area
- The Tag Manager Admin area
- The Google Ads Admin area
Question 7: For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?
- Constant variable
- Data Layer variable
- Google Ads variable
- Event variable
Question 8: For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?
- Constant variable
- Data Layer variable
- Google Ads variable
- Event variable
Question 9: For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?
- Pageview
- Event
- Transaction
- Social
Question 10: For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?
- Page URL
- Referrer
- Click Classes
- Page Hostname
