Google Tag Manager Fundamentals Assessment 4 Answers

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Question 1: To create an Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account?

(select all answers that apply)

• Google Ads Account number
• Conversion Label
• Conversion ID
• Conversion Property

Question 2: What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

• A built-in Referrer variable that records conversion URLs
• A user-defined variable that records conversion amount
• The median amount users spend according to Analytics
• The projected amount users will spend according to Analytics variable that records conversion URLs

Question 3: What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

(select all answers that apply)

• Hit and session attributes collected via the data layer
• Products the user has +1’d in Google Plus
• User information from the Analytics cookie
• Hit and session attributes collected from Google Ads

Question 4: To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?

(select all answers that apply)

• Google Ads account admin settings
• Analytics account admin settings
• Tag Manager account admin settings
• Tag Manager dashboard

Question 5: What does Google Ads use to generate dynamic ads based on a user’s past interactions with website products and services?

• Browser cookies
• Javascript methods
• Dynamic attributes
• User profiles

Question 6: Where can you find a list of business-vertical attributes for Dynamic Remarketing?

• The Google Analytics Help Center
• The Google Analytics Admin area
• The Tag Manager Admin area
• The Google Ads Admin area

Question 7: For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

• Constant variable
• Data Layer variable
• Google Ads variable
• Event variable

Question 8: For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?

• Constant variable
• Data Layer variable
• Google Ads variable
• Event variable

Question 9: For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?

• Pageview
• Event
• Transaction
• Social

Question 10: For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

• Page URL
• Referrer
• Click Classes
• Page Hostname