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Google Analytics For Beginners Assessment 4 Answers

1. Which three tags does Google Analytics require for accurate campaign tracking?

  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Campaign, Content, and Term
  • Source, Content, and Term

2. Which tags are standard Google Analytics campaign parameters?

(select all answers that apply)

  • utm_adgroup
  • utm_source
  • utm_medium
  • utm_content

3. To quickly generate campaign tags, what tool should be used?

  • The Measurement Protocol
  • The Segment Builder
  • The URL Builder
  • The Goal Selector

4. Which formats may be used to add a custom campaign parameter to a URL?

(select all answers that apply)

  • www.googlemerchandisestore.com/?utm campaign = fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fall_sale
  • www.googlemerchandisestore.com/?utm_campaign = fall sale

5. Which are examples of Goals in Google Analytics?

(select all answers that apply)

  • Making a purchase
  • Signing up for a newsletter
  • Completing a successful Google search
  • Submitting a contact information form

6. When creating a Goal in Google Analytics, which are required?

(select all answers that apply)

  • Goal Name
  • Goal Type
  • Goal Slot ID
  • Goal Funnel Visualization

7. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

  • /thankyou.html
  • /thankyou.php
  • /thankyou/receipt.php
  • All of the above

8. Google Ads lets users advertise on which properties?

(select all answers that apply)

  • Google Search
  • Google Display Network
  • Campaign Manager
  • Google AdSense

9. Enabling auto-tagging does what?

  • Adds Analytics tags to campaign URLs
  • Adds Google Ads tags to campaign URLs
  • Adds campaign hyperlinks to website pages
  • Adds Analytics tracking code to website pages

10. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

  • Campaigns
  • Keywords
  • Bid Adjustments
  • Destination URLs

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