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Google Analytics For Beginners Assessment 3 Answers

1. What setting must be enabled to view data in Demographics and Interests Reports?

  • Content Grouping
  • Advertising features
  • User permissions on the view
  • In-Page Analytics

2. What report would best help identify potential browser issues with website traffic?

  • The Active Users report
  • The New vs Returning report
  • The Browser & OS report
  • The Source/Medium report

3. What report shows what mobile devices were used to view a website?

  • The Exit Pages report under “Site Content”
  • The Landing Page report under “Site Content”
  • The Engagement report under “Behavior”
  • The Devices report under “Mobile”

4. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

  • Source, Keyword, Campaign name
  • Source, Medium, Keyword
  • Source, Medium, Campaign name
  • Medium, Keyword, Campaign name

5. Which “sources” are available in Google Analytics?

(select all answers that apply)

  • Email
  • Google
  • (direct)

6. Which “mediums” are available in Google Analytics?

(select all answers that apply)

  • organic
  • cpc
  • referral

7. Which “channels” are available in the default Channels report?

(select all answers that apply)

  • Organic Search
  • Device
  • Display
  • Direct

8. What report can show how particular sections of website content performed?

  • Location
  • Content Drilldown
  • Frequency and Recency
  • Top Events

9. What report lists the website pages where users first arrived?

  • Events > Pages
  • All Pages
  • Exit Pages
  • Landing Pages

10. What report should be used to check if users are leaving from important pages on your website?

  • Landing Pages report
  • All Pages report
  • Exit Pages report
  • Pages report under Events

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