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Advanced Google Analytics Assessment 1 Answers

1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

  • True
  • False

2. What does Google Analytics call a URL that passes data parameters for reporting?

  • A tag
  • A hit
  • A dimension
  • A metric

3. When does the Google Analytics tracking code send a pageview hit to Analytics?

  • Every time a user clicks a video
  • Every time a user adds an item to a shopping cart
  • Every time a user performs a search on a website
  • Every time a user loads a webpage

4. When does the Google Analytics tracking code send an event hit to Analytics?

  • Every time a user performs an action with pageview tracking
  • Every time a user makes a reservation on a booking site
  • Every time a user adds an event to their calendar
  • Every time a user performs an action with event tracking

5. What does Google Analytics use to differentiate new and returning users?

(select all answers that apply)

  • A browser cookie
  • Artificial intelligence
  • A randomly-assigned unique identifier
  • A sequential unique identifier

6. What will happen if a user clears the Analytics cookie from their browser?

(select all answers that apply)

  • Analytics will inform the user that they need to set a new Analytics cookie
  • Analytics will not be able to associate user behavior data with past data collected by the tracking code
  • Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
  • Analytics will automatically recognize returning users

7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

  • True
  • False

8. A session in Google Analytics times out after how many minutes by default?

  • 5
  • 15
  • 30
  • 60

9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

  • Data Import
  • Browser cookies
  • The Networking protocol
  • The Measurement Protocol

10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

  • 1
  • 2
  • 3
  • 4

11. Which are Goal types in Google Analytics?

(select all answers that apply)

  • Destination
  • Shopping Cart
  • Pages/Screens per session
  • Duration

12. If data is excluded from a view using a filter, it may be recovered within thirty days.

  • True
  • False

13. Which of these scopes could be used for dimensions and metrics?

  • Event-level, session-level, or transaction-level scope
  • Location-level, duration-level, or user-level scope
  • Hit-level, session-level, or user-level scope
  • Event-level, duration-level, or transaction-level scope

14. When defining a measurement plan, what is the order of steps?

  • Business objectives > KPIs > key actions
  • KPIs > key actions > business objectives
  • Key actions > KPIs > business objectives
  • Business objectives > key actions > KPIs

15. What are macro-conversions in a measurement plan?

  • The metric data used to measure business success
  • The main website actions users take that accomplish stated business goals
  • The secondary website actions users take that lead to main actions
  • A list of keyboard shortcuts for measurement tasks in Google Analytics

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