1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
- True
- False
2. What does Google Analytics call a URL that passes data parameters for reporting?
- A tag
- A hit
- A dimension
- A metric
3. When does the Google Analytics tracking code send a pageview hit to Analytics?
- Every time a user clicks a video
- Every time a user adds an item to a shopping cart
- Every time a user performs a search on a website
- Every time a user loads a webpage
4. When does the Google Analytics tracking code send an event hit to Analytics?
- Every time a user performs an action with pageview tracking
- Every time a user makes a reservation on a booking site
- Every time a user adds an event to their calendar
- Every time a user performs an action with event tracking
5. What does Google Analytics use to differentiate new and returning users?
(select all answers that apply)
- A browser cookie
- Artificial intelligence
- A randomly-assigned unique identifier
- A sequential unique identifier
6. What will happen if a user clears the Analytics cookie from their browser?
(select all answers that apply)
- Analytics will inform the user that they need to set a new Analytics cookie
- Analytics will not be able to associate user behavior data with past data collected by the tracking code
- Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
- Analytics will automatically recognize returning users
7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
- True
- False
8. A session in Google Analytics times out after how many minutes by default?
- 5
- 15
- 30
- 60
9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
- Data Import
- Browser cookies
- The Networking protocol
- The Measurement Protocol
10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
- 1
- 2
- 3
- 4
11. Which are Goal types in Google Analytics?
(select all answers that apply)
- Destination
- Shopping Cart
- Pages/Screens per session
- Duration
12. If data is excluded from a view using a filter, it may be recovered within thirty days.
- True
- False
13. Which of these scopes could be used for dimensions and metrics?
- Event-level, session-level, or transaction-level scope
- Location-level, duration-level, or user-level scope
- Hit-level, session-level, or user-level scope
- Event-level, duration-level, or transaction-level scope
14. When defining a measurement plan, what is the order of steps?
- Business objectives > KPIs > key actions
- KPIs > key actions > business objectives
- Key actions > KPIs > business objectives
- Business objectives > key actions > KPIs
15. What are macro-conversions in a measurement plan?
- The metric data used to measure business success
- The main website actions users take that accomplish stated business goals
- The secondary website actions users take that lead to main actions
- A list of keyboard shortcuts for measurement tasks in Google Analytics
