Home Certification Getting Started With Google Analytics 360 Assessment 4 Answers

Getting Started With Google Analytics 360 Assessment 4 Answers

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1. What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two)

  • Implement Enhanced Ecommerce on your website.
  • Enable Enhanced Ecommerce Reporting in your Analytics view.
  • Enable Checkout Labeling in Ecommerce settings.
  • Assign values to all Analytics goals.

2. What can the Product List Performance report be used for? (select three)

  • Identify a list of products to remove from your website.
  • Identify low performing Product Lists for optimization opportunities.
  • Analyze how the order of products in a product list may impact performance.
  • Compare product performance across multiple Product Lists.

3. In this Product List Performance report, which product list and list position is most efficient at driving product clicks?

  • Position 1 on the Homepage Promo list
  • Position 1 on the Similar Products list
  • Position 3 on the Homepage Promo list
  • Position 3 on the Similar Products list

4. You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?

  • Cart-to-Detail Rate
  • Buy-to-Detail Rate
  • Average Price
  • Product Adds

5. In this Product Performance report, which product indicates potential issues with the product details page?

  • 22 oz. Mini Mountain Bottle
  • Travel Journal
  • Organic Basic T-Shirt
  • Men’s Heather T-Shirt

6. What can the Shopping Behavior Analysis report tell you? (select two)

  • How users moved from one stage of purchasing to the next.
  • Where users abandoned the shopping funnel.
  • Errors on the “Billing and Shipping” page.
  • Top channels driving sessions with check-outs.

7. In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?

  • Billing and Shipping
  • Payment
  • Review
  • Sessions with Transactions

8. Which report would you use to build a segment of users who abandoned a specific step of the checkout path?

  • Shopping Behavior Analysis
  • Product Performance
  • Ecommerce Overview
  • Checkout Behavior Analysis

9. You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two)

  • Shopping Behavior Analysis
  • Product Performance
  • Ecommerce Overview
  • Sales Performance

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