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Getting Started With Google Analytics 360 Assessment 3 Answers

  • The All Traffic > Source/Medium report does not include view-through sessions
  • The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > Google Marketing Platform > Display & Video 360 reports use the Campaign Manager attribution model (CM Model)
  • The All Traffic reports use the date range set in Google Analytics while the Acquisition > Google Marketing Platform > Display & Video 360 reports report sessions during the lookback window
  • The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled
  • Click-through interaction
  • Display ad impression
  • Data-driven interaction
  • Offline ad interaction
  • Ecommerce transactions and Goals from Google Analytics
  • Floodlight counters
  • Floodlight sales
  • Google Ads Conversions
  • dcm-dbm / cpm
  • dfa-dbm / cpm
  • dbm / cpm
  • dfa / cpm
  • Click-Through Session
  • View-Through Session
  • A Click-Through Session and a View-Through Session
  • The session wouldn’t be reported in Campaign Manager > Campaigns report
  • Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from a Campaign Manager Campaign.
  • It’s possible that the Campaign Manager Advertiser is driving traffic to multiple web properties.
  • You’ve enabled ‘Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration.’
  • Clicks and sessions are recorded differently by different systems.

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