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Getting Started With Google Analytics 360 Assessment 5 Answers

1. Assuming we are using standard Default Channel Grouping definitions and DCLID auto-tagging, which channel will include sessions from Display & Video 360?

  • Paid Search
  • Referral
  • Display
  • Direct

2. Once integrated with Display & Video 360, where can you find the Display & Video 360 reports within Analytics 360?

  • In the left-hand navigation menu under “Customization”
  • In the left-hand navigation menu under “Acquisition” then “Google Marketing Platform”
  • In the Admin area under “Product Linking”
  • From the Account selector, select “Display & Video 360”

3. Which of the following can you use within a single Custom Report? (select two)

  • The dimensions Landing Page and DV360 Advertiser (GA Model)
  • The dimensions Landing Page and DV360 Advertiser (CM Model)
  • The dimension Source/Medium and the metric DV360 Impressions
  • The dimension DV360 Creative Name (CM Model) and the metric Avg. Session Duration

4. How can you create Audiences in Google Analytics based on Display & Video 360 dimensions? (select two)

  • Create an Audience from an existing segment
  • Go to Admin > Property > Audience Definitions
  • Create an Audience from a table filter on a Display & Video 360 report
  • Import an Audience from Display & Video 360 into Google Analytics

5. Which of the following can be done with the Display & Video 360 integration? (select three)

  • Create a remarketing list including users with ‘viewable’ impressions from a specific Display & Video 360 Site.
  • Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their shopping cart.
  • Create a ‘similar audience’ remarketing list targeting users with click-through sessions from a specific Display & Video 360 Insertion Order.
  • Create an audience based on a stage of your custom funnel and share the audience with Display & Video 360 for remarketing.

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