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Advanced Google Analytics Assessment 3 Answers

1. Segments applied to reports can analyze data for which of the following groups?

(select all answers that apply)

  • Users 25 to 34 years of age who have their browser set to Spanish
  • Users who viewed a webpage, then watched a video
  • Users who engaged in social media or email campaigns
  • Users who have children under the age of 18

2. Custom segments may be created using which criteria?

(select all answers that apply)

  • Dimensions
  • Metrics
  • Session dates
  • Sequences of user actions

3. How many segments may be applied at once?

  • 1
  • 2
  • 3
  • 4

4. Because segments are applied before sampling, segmented data will not be sampled.

  • True
  • False

5. What report shows data segmented by channel?

  • Segmentation
  • Source/Medium
  • Channels
  • Attribution

6. Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

  • Paid Search
  • Organic Search
  • Direct
  • Display

7. What report analyzes which webpages get the most traffic and highest engagement?

  • Active Users report
  • Engagement report
  • All Pages report
  • Frequency and Recency report

8. In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

  • First marketing activity
  • Last marketing activity
  • Single assisted conversion
  • All assisted conversions

9. Multi-channel Funnel reports can credit conversions across which channels?

(select all answers that apply)

  • Website referrals
  • Paid and organic search
  • Custom campaigns
  • Television channels

10. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

  • Primary conversion
  • Assisted conversion
  • Second-to-last-click attribution
  • Last-click attribution

11. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • User Explorer report
  • Active Users report
  • Users Flow report
  • Behavior Overview report

12. What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

  • Behavior Overview report
  • Active Users report
  • Users Flow report
  • Cohort Analysis report

13. Custom Reports have which capabilities?

(select all answers that apply)

  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension
  • Create a report with data-driven attribution

14. What type of Custom Report shows a static, sortable table with rows of data?

  • Explorer
  • Flat Table
  • Map Overlay
  • Pivot Table

15. Which would prevent data from appearing in a Custom Report?

(select all answers that apply)

  • A filter that filters out all data
  • Not sharing the Custom report with users in the same view
  • Dimensions and metrics of different scopes
  • Too many dimensions applied to the Custom report

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