Home Certification Google Analytics For Beginners Assessment 1 Answers

Google Analytics For Beginners Assessment 1 Answers

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Assessment 1 Answers

1. Using tracking code, Google Analytics can report on data from which systems?

(select all answers that apply)

  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales systems
  • Systems not connected to the Internet

2. To collect data using Google Analytics, which steps must be completed?

(select all answers that apply)

  • Install Google Analytics desktop software
  • Create an Analytics account
  • Add Analytics tracking code to each webpage
  • Download the Analytics app

3. The Analytics tracking code can collect which of the following?

(select all answers that apply)

  • Language the browser is set to
  • Type of browser
  • User’s favorite website
  • Device and operating system

4. When will Google Analytics end a session by default?

  • After 30 minutes, regardless of user activity on your website
  • Once the user opens another browser window
  • When a user is inactive on your site for 30 minutes or more or closes a browser window
  • At noon every day

5. Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

  • True
  • False

6. Which represents the hierarchical structure of a Google Analytics account from top to bottom?

  • View > Account > Property
  • Property > Account > View
  • Account > View > Property
  • Account > Property > View

7. A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

(select all answers that apply)

  • User
  • Property
  • View
  • Product

8. To locate a property’s Analytics tracking code, which sequence of steps should be followed?

  • Admin > Tracking Code > Tracking Info
  • Admin > Tracking Info > Tracking Code
  • Reports > Audience > Tracking Code
  • Audience Reports > Settings > Tracking Code

9. To use Analytics to collect website data, what must be added to the website page HTML?

  • Google campaign parameters
  • Google Analytics terms and conditions
  • Google Analytics tracking code
  • A permissions button

10. Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

  • Immediately after the opening <head> tag of your website
  • Immediately before the closing </head> tag of your website
  • Immediately after the opening <body> tag of your website
  • Immediately before the closing </body> tag of your website

11. When a new view is created, what data will be included?

  • Data from before the view was created
  • Data from after the view was created
  • Data from before and after the view was created
  • No data

12. A deleted view can be recovered by account administrators within how many days?

  • 35
  • 65
  • 95
  • 125

13. What are the options for filtering data in Google Analytics?

  • Exclude data from a view
  • Include data in a view
  • Modify how data appears in your reports
  • All of the above

14. Why is it important to keep one unfiltered view when using filters with Google Analytics?

  • To ensure you can always access the original data
  • In order to configure Goals
  • In order to use a filter for multiple views
  • There is no reason to have an unfiltered view

15. In which order does Google Analytics filter data?

  • Alphabetical order by filter name
  • The order in which the filters were last edited
  • The order in which the filters are applied
  • Randomized order

16. When a filter is applied to a view, what data is affected?

  • Data from before the filter was created
  • Data from after the filter was created
  • All the data available in a view
  • None of the data available in a view

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