Google

Question 1: To create an Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account? (select all answers that apply) Google Ads Account number Conversion Label Conversion ID Conversion Property Question 2: What would you put in the Conversion Value field to …

Question 1: To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up? (select all answers that apply) A Custom Segment The data layer A Data Layer variable A Google Analytics tag with a Custom Dimension Question 2: …

Question 1: Google Tag Manager helps you manage your website in which of the following ways? (select all answers that apply) Simplify and speed up tag deployment Specify when tags should fire Manage different versions of tags Increase audience reach Question 2: Google Tag Manager can only be used with …

Question 1: When logging into Google Tag Manager for the first time, what needs to be set up? A Google Analytics account A Tag Manager account The data layer Cross-domain tracking Question 2: Where can the container code be found in Google Tag Manager? (select all answers that apply) In …

Question 1: Which of the following are benefits of the Search Ads 360 reporting integration? (select three) Search Ads 360 dimensions available in segments Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports Additional reports for organic search engine traffic A new set of Search Ads 360 reports …

Question 1: Assuming we are using standard Default Channel Grouping definitions and DCLID auto-tagging, which channel will include sessions from Display & Video 360? Paid Search Referral Display Direct Question 2: Once integrated with Display & Video 360, where can you find the Display & Video 360 reports within Analytics …

Question 1: What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two) Implement Enhanced Ecommerce on your website. Enable Enhanced Ecommerce Reporting in your Analytics view. Enable Checkout Labeling in Ecommerce settings. Assign values to all Analytics goals. Question 2: What can the Product List Performance …

Question 1: Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two) The All Traffic > Source/Medium report does not include view-through sessions The …

Question 1: What is BigQuery? Data Visualization Tool Data Warehouse Dynamic Optimization Tool Data Transfer Service Question 2: Which of the following are benefits of using BigQuery to analyze your Analytics 360 data? (select three) You can access hit-level data You can query unsampled user page paths You can create …

Question 1: Which of the following features are only available for Analytics 360 properties? (select three) Roll-Up Reporting Custom Tables Custom Funnels Custom Dimensions & Metrics Question 2: Which feature is unique to Roll-Up Reporting Properties? BigQuery Export Source Properties report Users Flow report Audience Insights report Question 3: Which …