Google Digital Unlocked-Lesson 19 Deep dive into display advertising

1)In what way can display advertising be effective?

• It guarantees more visitors to your site
• It guarantees increased sales
• It drives traffic to your website
• It improves your ranking in search engines

2)Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

• The number of sales you make from the ad
• The cost of each ad you publish
• The cost of creating the ad
• A prediction of sales you can make from your ad

3)Which of the following is true when purchasing ad placements on an advertising network?

• You always need to contact the owner of the website to buy ads on their page
• The network provides data on the click-through-rate
• The network provides names of the people who click your ad
• The network will continue to show your ad for 7 days once your budget has expired

4)If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?

• Retargeting with a display ad encouraging newsletter sign-up
• Redesigning your website
• Creating a Facebook page for your business
• Retargeting with a display ad that has a discount coupon

5)What is the first step of display retargeting?

• Sourcing keywords
• Defining your audience
• Writing content
• Setting a call to action