Home Certification Google Digital Unlocked-Lesson 19 Deep dive into display advertising

Google Digital Unlocked-Lesson 19 Deep dive into display advertising

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Google Digital Unlocked-Lesson 19 Deep dive into display advertising exam answers

1)In what way can display advertising be effective?

  • It guarantees more visitors to your site
  • It guarantees increased sales
  • It drives traffic to your website
  • It improves your ranking in search engines

2)Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

  • The number of sales you make from the ad
  • The cost of each ad you publish
  • The cost of creating the ad
  • A prediction of sales you can make from your ad

3)Which of the following is true when purchasing ad placements on an advertising network?

  • You always need to contact the owner of the website to buy ads on their page
  • The network provides data on the click-through-rate
  • The network provides names of the people who click your ad
  • The network will continue to show your ad for 7 days once your budget has expired

4)If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?

  • Retargeting with a display ad encouraging newsletter sign-up
  • Redesigning your website
  • Creating a Facebook page for your business
  • Retargeting with a display ad that has a discount coupon

5)What is the first step of display retargeting?

  • Sourcing keywords
  • Defining your audience
  • Writing content
  • Setting a call to action

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