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Google Digital Unlocked-Lesson 20 Make the most of video

MODULE :

Question 1 Justin is a passionate cook.

He runs a vegetarian cooking website where he shares recipes and sells speciality ingredients.

How could Justin reach his customers through online video?

Select All Correct Responses

Upload cooking videos to YouTube
Advertise on other videos to promote his recipes
Add video to his own website
Advertise on online games
Buy a TV commercial slot
Share video on his social media pages

MODULE :

Question 1 : Justin’s created the perfect vegetarian lasagne, and he wants to share his recipe with the world.

Can you help him plan where to put a promo video so it will most effectively reach his target audience?

Select All Correct Responses

In an email to his customers
Cookery section of YouTube
Websites selling speciality vegetarian ingredients
Local directory listings

MODULE :

Question 1 Justin wants to do some video interviews with other local chefs. He wants to add the videos to his blog.

Can you help him order his to-do list?
Click and hold to drag the items into the right order, then select Submit.

Plan the video release schedule
Storyboard the video content
Decide on a location and source props
Find a video crew and film the videos
Edit then upload the videos

MODULE :

Question 1
Post it on his website as well as other sites

True/
False

Question 2

Use a title and keywords that the target audience will use to search

True/
False

Question 3

Have a call to action such as a ‘share’ option

True/
False

Question 4

Add hashtags to your videos for social networking sites

True/
False

MODULE :

Question 1

Justin wants to do more video advertising.

He knows his blog audience likes cooking at home, TV shows featuring famous chefs and cooking demo videos.

Which keywords should he choose for the Google Ads programme?

Select All Correct Responses

Home cooking
TV chefs
Instructional videos
Cooking videos
Chefs
TV shows

MODULE :

Question 1 Justin is studying his food blog’s analytics.

He notices that most people give up on his videos after 60 seconds.

He’s brainstormed a list of fixes. Cross out the ones that you think are wrong.

Select All Correct Responses

Change his preview image and video title
Update the video description
Keep new videos under 60 seconds
Review the comments to see what viewers have said/

MODULE :

Question 1 When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

Setting up live streams of the business’s physical shop on their website
Publishing a how-to video on their website/
Producing sale campaign videos
Sharing personal vlogs

Question 2 What can using video as part of your online presence help you create?

Content that will go viral
A channel to engage with customers/
A variety of different brand perceptions
An online following and fanbase

Question 3 Fill in the blank:

As a small business, creating videos to showcase your business or product requires only __.

An agency, professional crew and equipment
Creativity, lots of experience and a large budget
Creativity, planning and any budget/
Creativity, planning and high-quality equipment

Question 4 Using videos in email marketing and social media is an effective way to do what?

Increase word of mouth referrals
Engage and grow your audience/
Guarantee sales of your product or service
Lower the cost of developing content

Question 5 How can you take advantage of video for your product/services without actually making a video?

This isn’t possible
Advertise on other people’s videos/
Use images with a call to action instead
Share other people’s videos

Question 6 When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

Consider removing the video from the platform
Consider re-shooting your video based on comments
Consider updating your preview images, video titles or descriptions/
Consider asking people to watch the whole video in the description

1)When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

  • Setting up live streams of the business’s physical shop on their website
  • Publishing a how-to video on their website
  • Producing sale campaign videos
  • Sharing personal vlogs

2)What can using video as part of your online presence help you create?

  • Content that will go viral
  • A channel to engage with customers
  • A variety of different brand perceptions
  • An online following and fanbase

3)Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.

  • An agency, professional crew and equipment
  • Creativity, lots of experience and a large budget
  • Creativity, planning and any budget
  • Creativity, planning and high-quality equipment

4)Using videos in email marketing and social media is an effective way to do what?

  • Increase word of mouth referrals
  • Engage and grow your audience
  • Guarantee sales of your product or service
  • Lower the cost of developing content

5)How can you take advantage of video for your product/services without actually making a video?

  • This isn’t possible
  • Advertise on other people’s videos
  • Use images with a call to action instead
  • Share other people’s videos

6)When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

  • Consider removing the video from the platform
  • Consider re-shooting your video based on comments
  • Consider updating your preview images, video titles or descriptions
  • Consider asking people to watch the whole video in the description

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  1. Muhammad Rabbani

    Thanks you for providing me answer key of Google Digital marketing answer key.

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