Home Certification Google Digital Unlocked-Lesson 20 Make the most of video

Google Digital Unlocked-Lesson 20 Make the most of video

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Google Digital Unlocked-Lesson 20 Make the most of video exam answers

1)When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

  • Setting up live streams of the business’s physical shop on their website
  • Publishing a how-to video on their website
  • Producing sale campaign videos
  • Sharing personal vlogs

2)What can using video as part of your online presence help you create?

  • Content that will go viral
  • A channel to engage with customers
  • A variety of different brand perceptions
  • An online following and fanbase

3)Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.

  • An agency, professional crew and equipment
  • Creativity, lots of experience and a large budget
  • Creativity, planning and any budget
  • Creativity, planning and high-quality equipment

4)Using videos in email marketing and social media is an effective way to do what?

  • Increase word of mouth referrals
  • Engage and grow your audience
  • Guarantee sales of your product or service
  • Lower the cost of developing content

5)How can you take advantage of video for your product/services without actually making a video?

  • This isn’t possible
  • Advertise on other people’s videos
  • Use images with a call to action instead
  • Share other people’s videos

6)When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

  • Consider removing the video from the platform
  • Consider re-shooting your video based on comments
  • Consider updating your preview images, video titles or descriptions
  • Consider asking people to watch the whole video in the description

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