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Google Digital Unlocked-Lesson 21 Get Started with Analytics Quiz Answers

MODULE 1:

Question 1: Time spent on site

  • Metric/
  • Conversion
  • Dimension

Question 2: Visitor’s device type

  • Metric
  • Conversion
  • Dimension/

Question 3: Visitor’s location

  • Metric
  • Conversion
  • Dimension/

Question 4: Signing up to the newsletter

  • Metric
  • Conversion/
  • Dimension

MODULE 2:

Question 1: Linda’s analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking rooms at her guesthouse.

Linda gets some advice from her friends. Whose advice should she take?

Select All Correct Responses

  • “Stop sending newsletters as people aren’t reading them”
  • “Review the content of the newsletters to check they’re suitable”
  • “Check you’re not sending too many newsletters”
  • “Send more newsletters reminding customers to book a room”

MODULE 3:

Question 1: Number of visits to the site per month

  • True
  • False/

Question 2: Number of site pages users explore on average

  • True
  • False/

Question 3: Amount of time visitors spend on the site

  • True
  • False/

Question 4: Number of people clicking on the links in her newsletters

  • True/
  • False

Question 5: Percentage of orders made on smartphones and tablets

  • True/
  • False

MODULE 4:

Question 1: Fill in the blank:

Website analytics can tell you _.

  • What time of day your website gets the most traffic/
  • How many mentions or likes you get on social media
  • How well your competitor’s ad campaigns are doing
  • The email addresses of visitors to your landing pages

Question 2: Analytics can give you immediate valuable information about which type of customers?

  • Previous and current customers/
  • Current and future customers
  • Previous and future customers
  • Offline and online customers

Question 3: If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

  • How long people spend on your ‘How To Find Us’ page
  • Which day of the week is most popular for bookings
  • Whether your funny Tweet goes viral
  • How many people visiting your site book a room with you/

MODULE 5:

Question 1: Fill in the blank: Website analytics can tell you _____________.

  • What time of day your website gets the most traffic
  • How many mentions or likes you get on social media
  • How well your competitor’s ad campaigns are doing
  • The email addresses of visitors to your landing pages

Question 2: Analytics can give you immediate valuable information about which type of customers?

  • Previous and current customers
  • Current and future customers
  • Previous and future customers
  • Offline and online customers

Question 3: If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

  • How long people spend on your ‘How To Find Us’ page
  • Which day of the week is most popular for bookings
  • Whether your funny Tweet goes viral
  • How many people visiting your site book a room with you

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