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Google Digital Unlocked-Lesson 21 Get started with analytics

MODULE :

Question 1 Time spent on site

Metric/
Conversion
Dimension

Question 2 Visitor’s device type

Metric
Conversion
Dimension/

Question 3 Visitor’s location

Metric
Conversion
Dimension/

Question 4 Signing up to the newsletter

Metric
Conversion/
Dimension

MODULE :

Question 1 Linda’s analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking rooms at her guesthouse.

Linda gets some advice from her friends. Whose advice should she take?

Select All Correct Responses

“Stop sending newsletters as people aren’t reading them”
“Review the content of the newsletters to check they’re suitable”
“Check you’re not sending too many newsletters”
“Send more newsletters reminding customers to book a room”

MODULE :

Question 1 Number of visits to the site per month

True
False/

Question 2 Number of site pages users explore on average

True
False/

Question 3 Amount of time visitors spend on the site

True
False/

Question 4 Number of people clicking on the links in her newsletters

True/
False

Question 5 Percentage of orders made on smartphones and tablets

true/
False

MODULE :

Question 1 Fill in the blank:

Website analytics can tell you _.

What time of day your website gets the most traffic/
How many mentions or likes you get on social media
How well your competitor’s ad campaigns are doing
The email addresses of visitors to your landing pages

Question 2 Analytics can give you immediate valuable information about which type of customers?

Previous and current customers/
Current and future customers
Previous and future customers
Offline and online customers

Question 3 If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

How long people spend on your ‘How To Find Us’ page
Which day of the week is most popular for bookings
Whether your funny Tweet goes viral
How many people visiting your site book a room with you/

1) Fill in the blank: Website analytics can tell you _____________.

  • What time of day your website gets the most traffic
  • How many mentions or likes you get on social media
  • How well your competitor’s ad campaigns are doing
  • The email addresses of visitors to your landing pages

2)Analytics can give you immediate valuable information about which type of customers?

  • Previous and current customers
  • Current and future customers
  • Previous and future customers
  • Offline and online customers

3)If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

  • How long people spend on your ‘How To Find Us’ page
  • Which day of the week is most popular for bookings
  • Whether your funny Tweet goes viral
  • How many people visiting your site book a room with you

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