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Google Digital Unlocked-Lesson 22 Find success with analytics

MODULE

Question 1
Linda runs a guesthouse. She wants to use analytics to measure traffic coming to her website from organic search results.

What can she learn from analytics reports?

Select All Correct Responses

Which search engines visitors use
How traffic is trending over time
How relevant the content is for keywords
How many visitors are using mobile devices

MODULE:

Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance.

Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs.

Take a look at the analytics data for the three campaigns. Which one campaign is performing least well?

Question 1

Cosy guesthouse in Guildford town centre
Get away from it all in a relaxed setting
Book a room today!

478 clicks
6% conversion rate

  • True
  • False/

Question 2

Family friendly guesthouse
Lots to do nearby
Come and see what we have to offer!

830 clicks
2% conversion rate

  • True/
  • False

Question 3

Romantic guesthouse getaway in Guildford
Plan a special trip with your loved one
Book online now!

630 clicks
4% conversion rate

  • True
  • False/

MODULE

Question 1
Linda runs a successful guesthouse in the centre of Guildford.

She promotes the guesthouse online and has a website where customers can book and pay for rooms in advance.

Linda wants to use segmentation to break down her analytics data. What information about the visitors can she gather by using this?

Select All Correct Responses

Devices used
The visitor’s cityThe
visitor’s country
The number of clicks on a page

MODULE

Question 1 Most web analytics tools can tell you what information about the user?

Their contact details, their behaviour and their operating system
Their location, type of device they’re using and pages visited/
Their location, type of device they’re using and contact details
Their interests, when they delete their browser cookies and their location

Question 2 Fill in the blank:

If an ad is not performing well, one effective tactic is to _.

Try a different search engine
Tweak the ad’s copy and analyse the results/
Hire a professional ad agency
Delete the ad and try again

Question 3 Which section of Google Analytics can tell you whether visitors have found your website via social media?

Site search
Acquisition/
Behaviour
Search Console

1)Most web analytics tools can tell you what information about the user?

  • Their contact details, their behaviour and their operating system
  • Their location, type of device they’re using and pages visited
  • Their location, type of device they’re using and contact details
  • Their interests, when they delete their browser cookies and their location

2)Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

  • Try a different search engine
  • Tweak the ad’s copy and analyse the results
  • Hire a professional ad agency
  • Delete the ad and try again

3)Which section of Google Analytics can tell you whether visitors have found your website via social media?

  • Site search
  • Acquisition
  • Behaviour
  • Search Console

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