Home Certification Google Digital Unlocked-Lesson 23 Turn data into insights

Google Digital Unlocked-Lesson 23 Turn data into insights

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Google Digital Unlocked-Lesson 23 Turn data into insights exam answers

1) Which type of data relates to a metric that can be represented with a number?

  • Quantitative
  • Qualitative
  • Holistic
  • Customer

2)What makes the data cycle useful?

  • It helps you make the most of the data collected from marketing activities
  • It helps you evaluate your competition
  • It provides information about what users like about your website
  • It presents collected data in a visually appealing way

3)Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.

  • ‘Why’
  • ‘How’
  • ‘When’
  • ‘Who’

4)Which of the following is a benefit of using spreadsheets?

  • Vast quantities of data can be stored, sorted and analysed quickly
  • Data can only be accessed when all users are online
  • Valuable customer and market insights can be delivered quickly
  • Spreadsheets are the only way to collect data and extrapolate results

5)If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?

  • Bar chart
  • Pie chart
  • Table
  • Heat map

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