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Google Digital Unlocked-Lesson 23 Turn Data into Insights Quiz Answers

MODULE 1

Question 1: Charles is thinking about taking his business online. He has many questions, but first he wants to understand what benefits data can have in online marketing. He needs some advice.

What are the benefits of data in online marketing?

Select All Correct Responses

  • Data can be accessed and analysed in real time
  • Data helps you make informed decisions
  • Data allows you to regard every customer as a number, removing the need for personalisation
  • Digital data reaches more customers

MODULE 2

Question 1: Jo is about to launch a new online campaign, and wants to know how data can be used to make the campaign as effective as possible.

Rearrange the steps below in the correct order to help Jo understand what should happen first.
Click and hold to drag the items into the right order, then select Submit.

  • Identify the goals of the campaign and plan the next actions to take
  • Collect the relevant data
  • Check and investigate the findings
  • Take action to test the hypothesis

MODULE 3

Question 1: Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.

  • True
  • False/

Question 2: Post content across all social media channels during off peak eBook download time, and send email marketing content during peak eBook download time.

  • True
  • False/

Question 3: Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn.

  • True/
  • False

Question 4: Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.

  • True/
  • False

MODULE 4

Question 1: Which type of data relates to a metric that can be represented with a number?

  • Quantitative
  • Qualitative
  • Holistic
  • Customer

Question 2: What makes the data cycle useful?

  • It helps you make the most of the data collected from marketing activities
  • It helps you evaluate your competition
  • It provides information about what users like about your website
  • It presents collected data in a visually appealing way

Question 3: Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.

  • ‘Why’
  • ‘How’
  • ‘When’
  • ‘Who’

Question 4: Which of the following is a benefit of using spreadsheets?

  • Vast quantities of data can be stored, sorted and analysed quickly
  • Data can only be accessed when all users are online
  • Valuable customer and market insights can be delivered quickly
  • Spreadsheets are the only way to collect data and extrapolate results

Question 5: If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?

  • Bar chart
  • Pie chart
  • Table
  • Heat map

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