MODULE 1: Question 1:Linda runs a guesthouse. She wants to use analytics to measure traffic coming to her website from organic search results. What can she learn from analytics reports? Select All Correct Responses Which search engines visitors use How traffic is trending over time How relevant the content is …
Read More »Google Digital Unlocked-Lesson 21 Get Started with Analytics Quiz Answers
MODULE 1: Question 1: Time spent on site Metric/ Conversion Dimension Question 2: Visitor’s device type Metric Conversion Dimension/ Question 3: Visitor’s location Metric Conversion Dimension/ Question 4: Signing up to the newsletter Metric Conversion/ Dimension MODULE 2: Question 1: Linda’s analytics data shows people unsubscribing from her newsletter after …
Read More »Google Digital Unlocked-Lesson 20 Make the Most of Video Quiz Answers
MODULE 1: Question 1: Justin is a passionate cook. He runs a vegetarian cooking website where he shares recipes and sells speciality ingredients. How could Justin reach his customers through online video? Select All Correct Responses Upload cooking videos to YouTube Advertise on other videos to promote his recipes Add …
Read More »Google Digital Unlocked-Lesson 19 Deep Dive into Display Advertising
MODULE 1: Question 1: Colin distributes a popular movie review podcast called ‘Film Talk’ from his website. He wants to use display advertising to attract new visitors to his site. Take a look at the three adverts. Pick the one you think will draw the most visitors. Text-based ad Video …
Read More »Google Digital Unlocked-Lesson 18 Advertise on Other Websites Quiz Answers
Question 1: If you own a film blog, which type of customer can you expect to reach with display advertising? People who use ad-blockers and are interested in your subject People who haven’t read your blog before but are interested in your subject Only people who have read your blog …
Read More »Google Digital Unlocked-Lesson 17 Connect through E-Mail Quiz Answers
MODULE 1: Question 1: Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business. Two of her ideas are correct and two are not. Can you weed out the wrong ones? Select All Correct Responses It’s a good way of …
Read More »Google Digital Unlocked-Lesson 16 Get Started with Content Marketing Quiz Answers
Module 1: Question 1: Could it help her find cheaper suppliers? True False/ Question 2: Could it help her develop a stronger brand identity? True/ False Question 3: Could it help her understand her customers’ shopping preferences? True False/ Question 4: Could it help her connect with the right audience? …
Read More »Google Digital Unlocked-Lesson 15 Make Mobile Work For You Quiz Answers
Module 1: Question 1: Mo’s a plumber with a responsive website. He wants to make sure he’s using the right keywords for his mobile SEO. Which online tool could help him identify which keywords would be most effective? Google Keyword Planner/ Google Analytics Hootsuite Module 2: Question 1: Mo is …
Read More »Google Digital Unlocked-Lesson 14 Discover the Possibilities of Mobile Quiz Answers
Module 1 Question 1: When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? Redesign your website colour scheme Optimise your site/ Create a mobile app Shorten your website content Question 2: What does responsive design mean? Your visitors can manually …
Read More »Google Digital Unlocked-Lesson 13 Deep Dive into Social Media Quiz Answers
Module 1: Question 1 of 1:Lily runs a vintage clothing shop and wants to engage more with her customers online. She currently posts to two social media networks but wants to develop a full social media strategy. Review the possible options. Can you place them into the right order, starting …
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