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Answer key for Quiz of Digital Marketing Strategies
Marketing is the steps that an organization takes _____?
A. To make customers want to buy their product
B. To create needs for products that the organization is selling
C. To make it easier for the same person to sell their products
What according to you is Marketing Insight?
A. Analytical reporting of data
B. The information about a consumer/customer that is not made available only through research
C. Data driven information
With respect to the concept of Brand Architecture, Airtel is a _____?
A. Product Brand
B. Family Brand
C. Corporate Brand
Asking a question on Quora to find out which car to buy is like ______?
A. Visiting Social Media site
B. Visiting a review site
C. Visiting an eCommerce platform
A sales person uses his personal LinkedIn profile to acquire customers is called?
A. Social Selling
B. Creating Customer Experience
C. Marketing Communication
Creating a great looking User Interface (UI) is investing in what?
B. Customer Experience
What according to Prof. Digital Marketing is?
A. Is a medium
B. Is a platform
C. Is a channel
Putting an ad not on your own company website but another website is called as?
A. Social Media Marketing
B. Affiliate Marketing
According to Prof. Diptarup Chakraborti, Digital Marketing?
A. has Zero Wastage
B. is Completely Measurable
C. has more Returns on Investment than Traditional Marketing
When a consumer wants to buy a mobile phone and visits various websites for research he/she is in which stage of the marketing funnel?
A customer buys a car and likes it so much that he starts telling all his friends to buy it. This is called as?
A. Zero Moment of Truth
B. Second Moment of Truth
C. First Moment of Truth
In a B2B buying cycle, a prospect asking for a product demo indicates?
Which of the following is not a digital marketing channel?
B. Digital board at a railway station
C. Smart Phones
Creating a thought leadership white paper is a content for which stage of the B2B marketing funnel?
Retweeting a post of a company/product by a customer is which part of the marketing funnel in a social media campaign?
Which of the following would you measure during the TOP of the Funnel stage?
A. Repeat Visitors
B. Web Traffic
C. Form Fills
Referrals is at which of the following stage of the buying cycle?
B. Middle of The Funnel
C. Post Purchase
Customer’s lifetime purchases that generate net present value of future profit streams is called?
A. customer purchases value
B. customer lifetime value
C. customer cost incurred