Apply Link: Mobile App Marketing
Q1)Which of the following is not an activity in mobile marketing
Select one:
A. Acquisition
B. Personalization
C. Activation
D. Retention
Question 2
Which of the following are factors in the ranking algorithm of Apple App Store?
Select one:
A. Installs
B. Ratings & Rating Count
C. Trends
D. All Above
Question 3
Which of the following you will use to improve ratings? (Select 3 correct options)
Select one or more:
A. Responding to negative reviews
B. Collecting in- app feedback
C. Improving on-boarding experience
D. Corporate communication
Feedback
Question 4
Which of the following techniques will you use for generating traffic? (Select 3 correct options)
Select one or more:
A. App Store Optimization (ASO)
B. Social Media Marketing
C. Lead generation
D. Content Marketing
Question 5
Which of the followings are a part of app store optimization? (Select 3 correct options)
Select one or more:
A. Listing Localization
B. Personalization
C. Descriptive title
D. App preview video
Question 6
App store optimization is a process of maximizing more traffic to your website.
Select one:
A. False
B. True
Question 7
Universal app campaign (Google Ads) allows you not to advertise on which of the following network?
Select one:
A. Google Play Store
B. Apple App Store
C. Google Display network
D. YouTube
Question 8
Question text
Which of the following is not a form of mobile ads
Select one:
A. Automated ads
B. Native ads
C. Banner ads
D. Rich media ads
Question 9
The ads which are designed to blend in with the natural mobile environment and be perceived as part of the app are called
A. Rich media ads
B. Native ads
C. Interstitial ads
D. Banner ads
Question 10
Which of the following marketing campaigns use a model of install efficiency?
Select one:
A. CPE
B. CPI
C. CPM
D. CPA
Question 11
Which of the following can be described as an “engagement” activity for the CPE model?
Select one or more:
A. Writing a review
B. Deleting the app
C. Completing registration
D. Reaching level X
Question 12
CPI campaigns only charge advertisers for confirmed installs
Select one:
A. True
B. False
Question 13
________ is the first step in user interaction with your mobile app.
Select one:
a. Activation
b. Retention
c. Acquisition
Question 14
An __________ is a written response that users leaves with feedback
Select one:
a. App Content
b. App Review
c. App Rating
Question 15
Rating can be improved by ZMOT ( Zero moment of truth)
Select one:
True
False
Question 16
App store optimization(ASO) is not the process of maximizing the visibility and conversion rate to install of a mobile app in order to drive more downloads
Select one:
True
False
Question 17
Your app icon should not be engaging but just eye catching
Select one:
True
False
Question 18
Match the following –
Developers—Will find out pros and cons the app, the general overview of customer satisfaction, the bugs that need fixing.
New User——Will have an insight of the app, as what to expect from it
Current User—-Will have an opportunity to direct access to the developer and give their independent point of view that plays a significant role in this marketing.
