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Google Digital Unlocked-Lesson 15 Make mobile work for you

Module 1 :

Question 1 Mo’s a plumber with a responsive website.

He wants to make sure he’s using the right keywords for his mobile SEO.

Which online tool could help him identify which keywords would be most effective?

Google Keyword Planner/
Google Analytics
Hootsuite

Module 2 :

Question 1 Mo is keen to advertise his plumbing business.

He needs to find the display advert design that will display optimally on a large smartphone device, as that’s what most of his customers use.

Which of the designs would work best on smartphones?

A text only advert.
An ad with an image, limited text and a button./

Module 3 :

Question 1 After a lull in sales, Mo wants to use a social media campaign to launch some of his new plumbing services.

He wants to make sure he’s targeting the right audience.

Which parameters should he use to decide who to target?

Age, interests, location/
Internet speed, age, interests, hair colour, location, job title
Marital status, gender, interests, age

Module 4 :

Question 1 Mo has a plumbing business.

He’s noticed that other service companies publish short videos to show off their expertise, products, and how they do things. This engages their customers and drives interest in their services.

To help customers with common plumbing problems, he wants to create a Do-It-Yourself video on his website.

How long should he make his video?

30 seconds

60 seconds

90 seconds

120 seconds/

150 seconds

180 seconds

Module 5 :

Question 1 When considering how mobile users will search for your business, which types of keywords should you focus on?

Long tail keywords
Shorter keywords and phrases/
Longer keywords and phrases
Exact match keywords

Question 2 Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

The business has a mobile app instead of a website
The site include business phone numbers
The site works on different mobile devices/
The site does not include any videos so it loads quickly

Question 3 Which of the following can be used to target an audience when using some social media ads?

People’s names
People’s address
People’s pet names
People’s relationship status/

Question 4 When making video content for your display ads, what is most important to ensure?

Videos are entertaining, long and include a CTA
Videos are relevant, short and include a CTA/
Videos are relevant, long and include a URL
Videos are short, informative and include a phone number

1)When considering how mobile users will search for your business, which types of keywords should you focus on?

  • Long tail keywords
  • Shorter keywords and phrases
  • Longer keywords and phrases
  • Exact match keywords

2)Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

  • The business has a mobile app instead of a website
  • The site include business phone numbers
  • The site works on different mobile devices
  • The site does not include any videos so it loads quickly

3)Which of the following can be used to target an audience when using some social media ads?

  • People’s names
  • People’s address
  • People’s pet names
  • People’s relationship status

4)When making video content for your display ads, what is most important to ensure?

  • Videos are entertaining, long and include a CTA
  • Videos are relevant, short and include a CTA
  • Videos are relevant, long and include a URL
  • Videos are short, informative and include a phone number

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