Affiliate Marketing Certification – Affiliate Marketing MCQ (Muliple Choice Questions) | The Digital ADDA

Affiliate Marketing Certification – Affiliate Marketing MCQ (Muliple Choice Questions) | The Digital ADDA

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Affiliate marketing is an advertising model in which a company pays others (e.g., bloggers) to advertise their products and services and generate sales. Affiliates place ads or market the products or services on their website, app, or blog. Commissions are paid on leads that convert to sales. The quiz below will help shed some light on that. Do give it a shot and see what new facts you may learn about this emerging concept in business.

Affiliate Marketing Quiz Questions And Answers

1. ____ is the process of earning a commission by promoting other people’s (or company’s) products.
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1. Affiliate marketing
2. Shopping
3. Purchasing
4. None of the above

• Affiliate Marketing includes ____

1. the merchant
2. the customer
3. the publisher
4. All of the above

• What are the main advantages of affiliate marketing?

1. Low entrance and investment costs
2. Convenience and flexibility
3. Performance based income
4. All of the above

• What are Scrubkit and BrandVerity?

1. affiliate publishers
2. affiliate networks
3. affiliate payment platforms
4. affiliate fraud prevention tools
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• Affiliate marketing is __.

1. modulate process
2. isolation process
3. Both A and B
4. None of the above

• The ____: Sometimes also known as the creator, the seller, the brand, the retailer, or the vendor.

1. Merchant
2. Developer
3. Programmer
4. None of the above

• The ___ is sometimes also known as the publisher.

1. Affiliate
2. Donner
3. Marchent
4. None of the above
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• Affiliate marketing helps your business by:

1. Giving you access to professional marketers (the publishers)
2. Exposing your products to new audiences through the promotional activities of your team             of publishers
3. Offering a cost-effective marketing method with a good ROI
4. All of the above       

• What techniques are most effective when it comes to gaining more newsletter subscribers?

1. Purchasing new subscribers online
2. Asking your existing subscribers to invite their friends and family to sign up
3. Hello bar, behaviour popup, or a sidebar widget placed on your website/blog
4. Adding all your customers to your newsletter list, even without their permission

1. An affiliate link that brings visitors to a specific page on a website, NOT the homepage, is known as a:

1. Breadcrumb link
2. Deep link
3. Merchant link
4. Callout link
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1. An ___ refers to the package you create for your product, which is then made available to potential publishers.

1. affiliate program
2. isolation program
3. accounting program
4. None of the above

1. Affiliate marketing is a type of __ marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts

1. performance-based
2. Membership based
3. Non-financial based
4. All of the above

1. Paid search marketing (e.g. Google AdWords) is usually purchased on which basis?

1. Pay Per Click (PPC)
2. Email Marketing
3. Viral Marketing
4. None of the above

1. The performance-based affiliate marketing model of paying for leads or sales is usually charged in which way?

1. Cost Per Acquisition (CPA)
2. Pay Per Click (PPC)
3. Affiliate Marketing
4. All of the above
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1. ______ occurs when a website’s structure and content is improved to maximise its listing in organic search engine results pages using relevant keywords or search phrases.

1. Paid inclusion
2. Site Optimization
3. Contextual search
4. Pay per click

1. All of the following are reasons more people don’t shop online except ________.

1. lack of trust in online merchants
2. lack of convenience
3. inability to touch and feel the product
4. fear of misuse of personal information

1. Which of the following are online advertising methods through which advertisers attempt to drive traffic to Internet sites?

1. Banner
2. SEO
3. CPC
4. CPM
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1. Paid advertising based on a per-click model is called ___

1. Search Engine Optimization
2. ICT indicators
3. Source advertising
4. Sponsored search-engine advertising

1. Online gaming sites are a fast and efficient ways for companies to promote their products

1. True
2. False

• ____ of demand is an economic measure of the change in the quantity demanded or purchased of a product in relation to its price change

1. Price elasticity
2. Email Marketing
3. Viral Marketing
4. All of the above

• An ideal trading environment in which there are no costs or other restraints on transactions are known as ____

1. Frictionless market
2. Email Marketing
3. Viral Marketing
4. All of the above
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• Is it possible to be successful as an affiliate marketer without a website?

1. Yes, you can always promote products on your blog, social media and platforms like Reddit or Quora
2. No, it’s not possible at all
3. Yes, but it is extremely difficult
4. No, you should create your own website and then start promoting products as an affiliate

• What is the most effective affiliate marketing type, according to Pat Flynn?

1. Related affiliate marketing where you promote products related to your niche, but you don’t use (it helps you to stay more unbiased and open-minded)
2. Unattached affiliate marketing allowing you to recommend products even if you have no online presence and where you only use paid marketing campaigns
3. Involved affiliate marketing meaning that you promote and recommend products that you use and are genuinely passionate about
4. None of the above

• What makes Facebook so enticing for affiliate marketers?

1. The ability to build up your online presence without the necessity of having a website on your own (i.e. Facebook Pages)
2. Affiliate-friendly Facebook advertising solutions
3. Lively Facebook Business groups where it’s easy to spread your presale content
4. All of the above

• What are affiliate chargebacks?
• reversal of an affiliate commission due to fraud or other suspected issues with the sale
• reversal of the fee an affiliate program charged to a publisher for carrying an offer
• charge from an affiliate to a publisher to cover the cost of doing business
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• Affiliate Marketing is derived from the concept of ____.

1. Revenue sharing
2. Donner
3. Viral Marketing
4. Email Marketing

• Affiliate marketing is a business model that lets people (affiliates) earn the right to promote somebody else products and services.

1. True
2. False

• What’s the difference between an affiliate link and a regular link?

1. They look exactly the same
2. Affiliate links is longer than a regular link
3. Affiliate link has your ID added and then a vendor’s URL
4. Affiliate link has a unique ID added to help vendors identify who should get credit for the sale.

• Why vendors barely ever provide extended cookie lifetime?

1. They don’t want to pay multiple affiliates for a single sale
2. They worry that a prolonged cookie duration may result in higher payouts for affiliates
3. Most of them don’t really have access to cookie lifespan extension
4. All of the above

• Paid search marketing is usually purchased on which basis?

1. CPM
2. CPA
3. PPC
4. EPC
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• Internet advertising has some weaknesses because
• It is not emotive
• It is not easy to track
• It cannot reach a global audience
• It does not deliver good targeted reach

• Following are reasons more people don’t shop online except ________.

1. lack of convenience
2. lack of trust in online
3. inability to touch and feel the product
4. fear of misuse of personal information

•   Brand-new affiliate programs have the best chance at attracting super affiliates.

• True
• False

• Flippa, Yoast SEO and SEMrush are the ___.

1. Affiliate marketing tools
2. Affiliate marketing Channels
3. Customer
4. All of the above
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• Some Most popular Affiliate marketing Companies in India are:

1. Flipkart Affiliate
2. Amazon Affiliate
3. eBay
4. All of the above

• CPM stands for ______

1. cost per thousand
2. cost per many thousand
3. cost per money
4. Both A & B

• What is “cost per customer acquisition”?

1. The cost of marketing staff
2. The cost to beat competitors
3. The average cost of marketing spent per new customer
4. The amount a company pays a customer to try their product

• What does CPA measure?

1. cost per acquisition
2. clicks per acquisition
3. cost per affiliate
4. clicks per affiliate
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• If a merchant wants to limit their advertisements to only a few, niche markets, they should:

1. Manually approve all affiliate applications
2. Lower their commission rate
3. Create better ads
4. Offer much higher commissions

• The 1% of affiliates that typically bring in more than 90% of your sales are usually called:

1. Gold ring affiliates
2. Super Affiliates
3. Key Performers
4. Power Affiliates

• Is affiliate marketing easy

1. Yes
2. No

• _____ is an element of online PR that involves regularly updated posts about company activities in a format similar to online services such as Blogger and WordPress.

1. Link building
2. Reputation management
3. Blogging
4. None of the above.

• Which of the following is valuable in increasing a page rank?

1. Static content
2. Paying for placement
3. No contact information
4. Quantity of links from other highly ranked pages to your site

• Which of the following are podcasts least likely to target?

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1. Sales
2. Branding
3. loyalty
4. delivery

• The number of users exposed to an ad, measured by impressions, is called:

1. Popularity
2. Virality
3. Reach
4. Stickiness

• What is first-touch attribution?

1. attributing successful outcomes to the first marketing touchpoint a user encounters
2. attributing successful outcomes to the first email a user opens
3. attributing successful outcomes to the first sales call a user opens

• When an existing affiliate brings in additional affiliates into a _______ program, the first affiliate earns commission on the new affiliate’s revenue.

1. gold standard
2. bonus
3. laddered
4. two-tier affiliate

• What is last-touch attribution?

1. attributing successful outcomes to the last sales call a user opens
2. attributing successful outcomes to the last marketing touchpoint a user encounters
3. attributing successful outcomes to the last email a user opens

• Automated clicking programs (hitbots), are a major factor behind:

1. Decreased leads
2. Successful affiliate programs
3. Increased sales
4. Click fraud
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• Every time a link appears in a visitor’s browser, it is considered:

1. A focus
2. A lead
3. An impression
4. A commission

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