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Content  Marketing Certification – Content  Marketing MCQ (Muliple Choice Questions) | The Digital ADDA

Content marketing test is an apt way to test content writing skills. It assesses sub-competencies, such as reading comprehension, vocabulary, writing skills, etc. In addition, this content writing skills test gives a detailed analysis of the cognitive skills to predict a candidate’s job success. The quiz below will help shed some light on that. Do give it a shot and see what new facts you may learn about this emerging concept in business.

Content Writing Quiz Question And Answers

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Ques: 1 ­Why ‘content’ writing is more essential than other forms of Writing?

  1. Data Analyser for the mass.
  2. Add Makker.
  3. Self-Profitability.
  4. All off these.

Ques: 2 As a content writer what do you mean by social media content writing?

  1. Social media content writing is all adout writing captions.
  2. Social media content writing is to target the right audience, the overall message should be written in your own voice and it should be easy and make proper communication with audience.
  3. Social media content writer is the only way to connect with audience.
  4. Social media content writing is about writing anything in social media.

Ques:3 What is the best style of writing for online content?

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a)     Formal Style.

b)     Conversational Style.

c)      A mix of formal and conversational style.

d)     Depend upon the target audience.

Ques: 4 What results will Google generate for you if you type inurl:content writer in the search box?

  1. It will show web pages containing the words “content writer” in the URL as well as web pages containing either the word “content” or the word “writer”  in the URL.
  2. It will show web pages containing the words “content writer” in the URL. 
  3. It will show web pages containing the words “content writer” in the title.
  4. It will show web pages containing the words “content writer” in the links to the page.

 Ques: 5 What things should you bear in mind when writing something?

  1. Your target audience.
  2. Your Purpose of writing.
  3. The message you want to convey.
  4. a and b.
  5. b and c.
  6. a, b and c.
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Ques: 6  Writing materials like pens, papers, envelops are collectively called ____________. Something  standing  still is______________.

  1. Stationery/Stationary.
  2. Stationary/Stationery.
  3. Stationery/Stationery.
  4. Stationary/Stationary.

Ques:7 A content writer gets to enjoy  the fruit of both trees – writer’s creativity and _________________.

  1. Regular work
  2. Content marketing
  3. Sustained profitability
  4. Advertisements

Ques 8 To get accomplishment and guarantee to success in the field of content writing you just need to focus on the right _________________.

  1. Career
  2. Technicalities
  3. Livelihood
  4. Authorship

Ques: 9  Do you have to use a copyright notation on all copies of your content for the web?

  1. Yes. The copyright notation is necessary to protect the content.
  2. No. As long as the website has a general copyright notation, it is not required to be placed below all content 
  3. No. A copyright notation is no longer an absolute necessity of the Copyright Act.
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Ques: 10 What is Anchor Text?

a)      It is the main body of text on a particular webpage

b)      It is the text within the left or top panel of a webpage

c)      It is the visible text that is hyper linked to another page

d)      It is the most promment text on the page that the search engines use to assign a title to the page

Ques: 11   Which of the following is/are attributes of good web content writing?

  1. Use of an effective call to action
  2. Use of humour on every web page
  3. Generous use of keywords
  4. Add images that add value
  • a and b
  • b and c
  • a and d
  • b and d

Ques : 12 Google displays up to _____ characters of the title tag of a webpage.

  1. 56
    1. 66
    1. 70
    1. 80
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Ques: 13 Content writing basically involves

  1. writers who produce engaging content
  2. Focus on addressing the research objectives
  3. a desk research study
  4. extended essay

Ques: 14 What led to the creation of a separate field called content writing

  1. Information technology
  2. Marketing
  3. Journalism
  4. All of these

Ques: 15 Who is a content writer

  1. Cyber Journalists
  2. Online Writers
  3. Net Savvy Researchers and Composers
  4. All of these

Ques: 16 Which of the following search operators lists web pages that are similar to the web page (URL) specified by you?

  1. similar:URL
  2. related:URL
  3. like:URL
  4. site:URL

Ques: 17  Complete the sentence below with an appropriate word.

   He _________ the books on the table and went out to play immediately.

  1. Lied
    1. Layed
    1. Laid  
    1. Lay

 Ques:18  What are some of the ways to make an article effective? Answer

  1. Write long articles. The longer an article, the more informative it is.
    1. Provide a catchy title, preferably containing a keyword.
    1. Break the rules of grammar.
    1. Write short and crisp sentences and stick to the point.
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Ques:19 Do you need Wikipedia’s permission to reuse textual content contained on that website?

  1. Yes. Failing to obtain such permission will amount to copyright infringement.
    1. No. However, the reproduced material must conform to the licensing agreements under which Wikipedia’s content is licensed.
    1. Wikipedia is silent on this issue, so it is hard to say if the permission is needed or not.

Ques:20  A short introductory statement in a published work such as a book is called: Answer

  1. Foreword
    1. Forword
    1. Forward
    1. Foreward

Ques :21 At what point in time does the copyright for original website content originate?

  1. When the work is registered with the copyright and trademark office.
  2. When the author displays the copyright sign below the content or website.
  3. Reproducing copyrighted material for ‘fair use’.
  4. At the time the work is created.
  5. When the work goes online.

Ques: 22 Do you need Wikipedia’s permission to reuse textual content contained on that website?

  1. Font type
  2. Yes. Failing to obtain such permission will amount to copyright infringement.
  3. No. However
  4. Wikipedia is silent on this issue
  5. Size of paragraphs

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Ques:23 What is the delimitation between ‘content’ & ‘non-content’ writing?

  1. No delimitation
  2. Different from one portion to other
  3. In the medium
  4.  In its use

Ques: 24 What is the job of a content writer

  1. Providing useful information on a specific topic
  2. Creating an end-user value
  3. Creating content for industrial gain
  4. All of these

Ques: 25 What led to the creation of a separate field called content writing

  1. Information technology
  2. Marketing
  3. Journalism
  4. All of these

Ques:26 Which of the following is true in the context of Search Engine Optimization?

  1. It is preferable to optimize one web page for only one keyword.
  2. A keyword density of 15-20 % is regarded as optimum.
  3. The title of a web page should be at least 10 words long.
  4. It is best to concentrate the keywords in the middle of the web page.

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Ques: 27 What does the term Keyword Prominence refer to?

  1. It refers to the fact that choosing high traffic keywords leads to the best return on investment.
  2. It refers to the importance attached to getting the right keyword density.
  3. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines.
  4. It refers to the fact that the keywords in bold font are given priority by the search engines.

Ques: 28 Which of the following is/are important component/s of formatting?

  1. Font size
  2. Font type
  3. Size of paragraphs
  4. Use of headings and sub-headings
  5. a and b
  6. c and d
  7. a, b, c and d

Ques: 29 Which of the following statements regarding Search Engine Optimization is/are true? Answer

  1. In the title tag, the keywords should be placed at the end.
    1. Including keywords in the anchor text is a good SEO strategy.
    1. Keywords should never be used in the URL.
    1. All of the above are true..

Ques : 30 Which of the following would you use if you want to search a query on multiple search engines simultaneously? Answer

  1. A mega search engine
    1. A specialty search engine
    1. A meta search engine
    1. The deep Web

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Ques: 31 What is content, in context of industrial use?

  1. Writing style
  2. Source of writing
  3. Portion of text or readable media
  4. Method of writing

Ques : 32  The most popular and widely found articles on the web are in about _________________ words.

  1. 1000.0
  2. 750.0
  3. 350.0
  4. 500.0

Ques: 33 What is the most significant tasks for a content writer

  1. Researching about a topic
  2. Applying techniques of rewording
  3. Altering information as per requirement
  4. None of these

Ques: 34 The job of an analyst is to provide technical information of the data collected where the job of the content writer is to __________.

  1. Highlight the pros and cons of the given database
  2. Provide technical remarks on the given information
  3. Provide opinion on the given database
  4. All of these

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Ques : 35 Content writing can be defined as the creation of written text in a variety of different forms, such as:

  1. Articles
  2. Forums
  3. Reviews
  4. All of these

Ques: 36 __________ are writers who attempt to metaphrase or paraphrase a written text in the different languages keeping the essence of the text intact

  1. Anthologist
  2. Scribes
  3. Translators
  4. Copyists

Ques: 37 Content marketing helps with 

  1. SEO
  2. Brand building
  3. Social media
  4. All of the above

Ques : 38 While analyst provide the technical understandings of the scenario, content writer provide _________________.

  1. Database
  2. Situation’s sound & appropriate knowledge
  3. Millions of megabytes of data
  4. None of these

Ques : 39 What does “SEO” stand for?

  1. Sequeway Even Offered
  2. Service Engine Oriented
  3. Second Executive Officer
  4. Search Engine Optimization

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Ques: 40 What can you do to make your articles more appealing to online readers?

  1. Create external links and quality posts
  2. Add a message board and / or chat room to encourage interactivity
  3. Increase the product or site image / professional branding
  4. All of the above

Ques: 41 Could you be guilty of copyright infringement for writing a review, commentary or summary of a copyright protected work (along with giving due credits to the copyright holder for his work) without the permission of the copyright holder?

  1. Yes
  2. No

Ques: 42 What is “placing of keywords in the important parts of a webpage so that search engines may give them priority” called?

  1. Keyword prominence
  2. Optimization guesswork
  3. Partial selection
  4. Keyword density  

Ques: 43 What happens if you type the words Certification -Networking in the Google search box?

  1. Google shows web pages that contain the word Certification and also those that contain the word Networking.
    1. Google shows all the web pages containing the words Certification and Networking.
    1. Google shows all the web pages in which the words Certification and Networking appear together.
    1. Google shows web pages that contain the word Certification, but do not contain the word Networking.

Ques: 44 Which of the following words has/have been spelled correctly? Answer

  1. Exercise
    1. Millenium
    1. Irresistable
    1. Priviledge
    1. All the words have been spelled correctly.
    1. None of the words have been spelled correctly.

Ques: 45 Read the following text and point out why it does NOT make for an effective reading.

Techniques for increasing eBay sales

  1. Overuse of the passive voice
  2. Overuse of bold text
  3. Overly long sentences
  4. Inadequate information
  5. Overuse of jargon
  6. Ineffective formatting

Ques: 46 Searching for the phrase “Research Techniques Test” (within quotes) in the Google search box will yield:

  1. Results excluding pages which have the phrase Research Techniques Test in the webpages.
  2. Results including pages which contain exactly the same phrase, i.e., Research Techniques Test.
  3. Results including pages which have the words Research, Techniques and Test in any order.
  4. Results including pages which have the words Research, Techniques and Test marked in bold.

Ques : 47 Select the sentences which are grammatically INCORRECT. Answer

  1. Sophie is responsible for sales of refrigerators, stocking merchandise and writing orders.
  2. You look really tired. What’s the matter?
  3. The facts were collected and carefully organized.
  4. One of my best friend is getting married next week.

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Ques: 48 What are “blooks”?

  1. Books that are written by bloggers and generally grow out of their blogs
  2. People who like to blog
  3. People who promote their blogs on the inside pages of a book
  4. All of the above

Ques: 49 Copying a few lines from one of Shakespeares works without giving credit to him would be considered:

  1. Copyright violation
  2. Plagiarism
  3. Theft
  4. Piracy

Ques: 50 What distinguishes a blog from a website?

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  1. Postings that occur according to a timeline that is updated so old posts can be traced
  2. More content
  3. Flashier images
  4. Contact details
  5. More professional content

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