Home Certification Google Digital Unlocked-Lesson 16 Get started with content marketing

Google Digital Unlocked-Lesson 16 Get started with content marketing

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Google Digital Unlocked-Lesson 16 Get started with content marketing exam answers

1) Which of the following is an accurate definition of what a content marketing campaign involves?

  • Creating and posting content ad-hoc when you have the time
  • The creation of time-sensitive content that can be published through various channels
  • Regularly emailing customers with news about a business’s products or services
  • The creation and promotion of online materials with the goal of increasing interest in a product or service

2) What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

  • Marketing channels
  • Demographics
  • Audience segmentation
  • Group dynamics

3)Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

  • Humour
  • Please
  • Surprise
  • Educate

4)Which of the following best describes why approaches to writing need to be adapted for online content?

  • Online readers have a reduced attention span, due to being flooded with information
  • Certain blogging platforms have a limit on the word count you can publish
  • Online readers only like to engage with long-form pieces of content
  • Online audiences are typically younger, so the language used needs to reflect this

5)What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

  • Creating a content calendar
  • Designing illustrations to support content
  • Segmenting your audience
  • Identifying social media influencers

6)Which of the following metrics could help you understand which blog post is resonating the most with your audience?

  • Session duration
  • Page views
  • Referral traffic
  • Unique page views

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