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Google Digital Unlocked-Lesson 16 Get started with content marketing

Module :

Question 1Could it help her find cheaper suppliers?

True
False/

Question 2 Could it help her develop a stronger brand identity?

True/
False

Question 3

Could it help her understand her customers’ shopping preferences?

True
False/

Question 4 Could it help her connect with the right audience?

True/
False

Module :

Question 1 of 1
Alex is a mechanic who owns a small garage. He’s also a keen blogger, and writes great posts about his passion: cars! He thought his blog would attract more car lovers to his garage, but so far his blog posts are not very popular and are rarely shared on social media.

He has researched how to improve the blog and now has a number of actions he can take, but is unsure which should come first. Can you help him by arranging the following actions into the correct order?
Click and hold to drag the items into the right order, then select

Find out who his audience is
Segment his audience into groups
Create specific content targeted to these audience profiles
Publish the content and promote it to his audience

Question 1 Jamie is part of the content marketing team for Fitstuff, a sports shop. The content he’s producing needs to appeal to new customers, as well as provide extra value to existing customers.

Which of the following content would appeal best to both audiences?

Select All Correct Responses

List of the top 10 sports equipment outlets/shops
A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes\
10% discount vouchers for all new customers
A blog about the store’s recycling scheme for old trainers

Module :

Question 1 Focus on your target audience

True/
False

Question 2 Only write about the products or services you offer

True
False/

Question 3 Be consistent in your writing style and tone of voice

True/
False

Question 4 Add the hook to the end of your blog post

True
False/

Question 5 The longer the post, the better

True
False/

Module :

Question 1 Lydia is a business student working for a hotel’s marketing department for the summer. She’s responsible for creating and promoting content across the hotel’s online channels.

What should she do, and in which order?
Click and hold to drag the items into the right order, then select Submit.

Consider all the channels available
Decide what content to create, and when, based on the target audience
Create content
Publish content
Promote content

Module :

Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts.

Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?

Question 1 How long users spend on each blog post

True
False/

Question 2 Which websites are referring traffic to her blog

True
False/

Question 3 The number of new subscribers to her email marketing list

True
False/

Question 4 How many people click the “Buy Now” CTA at the end of each blog post

True/
False

Module :

Question 1 Which of the following is an accurate definition of what a content marketing campaign involves?

Creating and posting content ad-hoc when you have the time
The creation of time-sensitive content that can be published through various channels
Regularly emailing customers with news about a business’s products or services
The creation and promotion of online materials with the goal of increasing interest in a product or service/

Question 2 What does the following definition describe?

‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Marketing channels
Demographics
Audience segmentation/
Group dynamics

Question 3 Fill in the blank:

When describing the purpose of content, what is missing?
‘To entertain,
to inspire,
to _ and
to convince’.

Humour
Please
Surprise
Educate/

Question 4 Which of the following best describes why approaches to writing need to be adapted for online content?

Online readers have a reduced attention span, due to being flooded with information/
Certain blogging platforms have a limit on the word count you can publish
Online readers only like to engage with long-form pieces of content
Online audiences are typically younger, so the language used needs to reflect this

Question 5 What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

Creating a content calendar/
Designing illustrations to support content
Segmenting your audience
Identifying social media influencers

Question 6 Which of the following metrics could help you understand which blog post is resonating the most with your audience?

Session duration/
Page views
Referral traffic
Unique page views

1) Which of the following is an accurate definition of what a content marketing campaign involves?

  • Creating and posting content ad-hoc when you have the time
  • The creation of time-sensitive content that can be published through various channels
  • Regularly emailing customers with news about a business’s products or services
  • The creation and promotion of online materials with the goal of increasing interest in a product or service

2) What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

  • Marketing channels
  • Demographics
  • Audience segmentation
  • Group dynamics

3)Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

  • Humour
  • Please
  • Surprise
  • Educate

4)Which of the following best describes why approaches to writing need to be adapted for online content?

  • Online readers have a reduced attention span, due to being flooded with information
  • Certain blogging platforms have a limit on the word count you can publish
  • Online readers only like to engage with long-form pieces of content
  • Online audiences are typically younger, so the language used needs to reflect this

5)What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

  • Creating a content calendar
  • Designing illustrations to support content
  • Segmenting your audience
  • Identifying social media influencers

6)Which of the following metrics could help you understand which blog post is resonating the most with your audience?

  • Session duration
  • Page views
  • Referral traffic
  • Unique page views

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No comments

  1. An impressive share! I have just forwarded this onto a
    colleague who has been doing a little research on this.

    And he in fact ordered me lunch simply because I stumbled upon it for him…
    lol. So let me reword this…. Thank YOU for the meal!!
    But yeah, thanks for spending time to talk about this topic
    here on your blog.

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