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Google Digital Unlocked-Lesson 17 Connect through email

MODULE :

Question 1 Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business.

Two of her ideas are correct and two are not. Can you weed out the wrong ones?

Select All Correct Responses

It’s a good way of keeping customers informed about products
It helps customers talk to each other via email
It will let me send info about dog-related products to customers who have dogs/
It lets customers email me if they have problems or questions

MODULE :

Question 1They make it easier for customers to sign up to receive marketing emails

True/
False

Question 2 They can help you create a customer database

True/
False

Question 3 They write marketing emails for you

True
False/

Question 4 They make it straightforward to send out personalised emails

True/
False

MODULE :

Question 1 Steph is writing a marketing email to send out to customers who have bought puppy food and toys from her online shop.

Which of the following options should she select to use in the subject line of the email?

Hi John, do you have a new puppy?/
Save ££££s on PUPPY FOOD!!!!
MEGASALE on food for PUPZ!

MODULE :

Question 1
Steph is curious to learn how her customers react to email marketing campaigns.

What kind of analytics data might she expect to get from her recent email marketing action?

Select All Correct Responses

Open rates/
Clickthrough rates
Weekly sales/
Trash rates/

MODULE :

Question 1 : Amelia is a marketing assistant at a big clothing brand, and has just sent out her first email marketing campaign.

She takes a look at the Click Through Rate, to understand how many people clicked on a link in the email in order to land on her website.

What is the drawback of this metric?

The less people that open the email, the lower the rate

The reason for the rate being higher or lower is not known/

It doesn’t track the number of bounces

Advertise on other websites

MODULE :

Question 1 Which of the following will you need to start an email marketing programme?

A collection of email templates
A ‘Contact Us’ form
A way to collect people’s email addresses/
A set budget

Question 2 Which of the following is a common feature of email marketing platforms?

Personalised, custom templates
A free list of email addresses you can target
A feature allowing users to unsubscribe from your emails/
Automation of your search ad campaigns

Question 3 Which of these is a good practice to keep in mind when sending emails to your contacts?

Run an A/B test on your subject line to determine which one works best/
Send the same generic and simple message to your entire contact database
Include enough content in the email so there is no need for them to click away to read further elsewhere
Only include a call to action on the landing page you’re linking to in the email

Question 4 If the open rate of your emails seems low, which of the following could help you fix that?

Redesign your website
Change the colour of the buttons inside your email
Send your emails to more contacts
Adjust the subject line of your email/

Question 5 Which of the following statements is true when it comes to running email campaigns for a business?

There’s no need to use sponsored ads within your email marketing/
There’s no need for analytics when it comes to email marketing
You need to include personal contact details
You can use any imagery, despite copyright

MODULE :

Question 1 Home movie watchers

Place a display ad for the local cinema on Colin’s own website
Place a display ad on a cinema listings site
Create a search ad with keywords based on Colin’s film reviews/
Distribute flyers at the local cinema

Question 2 Cinema-goers

Place a display ad for the local cinema on Colin’s own website
Place a display ad on a cinema listings site/
Create a search ad with keywords based on Colin’s film reviews
Distribute flyers at the local cinema

MODULE :

Question 1 Colin’s favourite director has launched a new film.

Colin has written a review and wants to use it to bring in visitors with a digital campaign.

Considering he has a limited budget, which of the website pages would not be ideal for his digital ads?

Select All Correct Responses

Filmography page of the director
His friend’s culinary blog
Cinema listings
Local news website

MODULE :

Question 1 If you own a film blog, which type of customer can you expect to reach with display advertising?

People who use ad-blockers and are interested in your subject
People who haven’t read your blog before but are interested in your subject/
Only people who have read your blog previously
Only people interested in films and movies

Question 2 Fill in the blank:

The ads on search engines are usually made up of __.

Audio
Video
Text/
Images

Question 3 When using search engine marketing, where can your ads appear?

Only on search engines/
Only on websites
On search engines and websites
On websites and social media

Question 4 When setting up display advertising campaigns, who can you target?

People with specific names
People who speak different languages/
People who already own specific products
People with a specific address

1)Which of the following will you need to start an email marketing programme?

  • A collection of email templates
  • A ‘Contact Us’ form
  • A way to collect people’s email addresses
  • A set budget

2)Which of the following is a common feature of email marketing platforms?

  • Personalised, custom templates
  • A free list of email addresses you can target
  • A feature allowing users to unsubscribe from your emails
  • Automation of your search ad campaigns

3)Which of these is a good practice to keep in mind when sending emails to your contacts?

  • Run an A/B test on your subject line to determine which one works best
  • Send the same generic and simple message to your entire contact database
  • Include enough content in the email so there is no need for them to click away to read further elsewhere
  • Only include a call to action on the landing page you’re linking to in the email

4)If the open rate of your emails seems low, which of the following could help you fix that?

  • Redesign your website
  • Change the colour of the buttons inside your email
  • Send your emails to more contacts
  • Adjust the subject line of your email

5)Which of the following statements is true when it comes to running email campaigns for a business?

  • There’s no need to use sponsored ads within your email marketing
  • There’s no need for analytics when it comes to email marketing
  • You need to include personal contact details
  • You can use any imagery, despite copyright

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