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Google Digital Unlocked-Lesson 13 Deep Dive into Social Media

Module 1:

Question 1 of 1
Lily runs a vintage clothing shop and wants to engage more with her customers online.

She currently posts to two social media networks but wants to develop a full social media strategy.

Review the possible options. Can you place them into the right order, starting with what Lily should do first?
Click and hold to drag the items into the right order, then select Submit.

Create a social media plan
Set up accounts on appropriate social media sites
Sign up to a social media management tool
Create a list of posts to be automatically posted in the coming weeks

Module 2:

Question 1 Lily has decided to use some of her social media budget for targeted Facebook adverts.

She’s keen to take her vintage clothing business global and wants to reach a wider audience, so which groups should her advertisements be targeted at?

Select All Correct Responses

Users who have posted about buying vintage clothes
Users who have ‘liked’ vintage clothing
Users who live within 20 miles of Lily’s shop/
Users who live in countries that she’d be happy to mail her products to

Module 3:

Question 1 Lily sees a negative post on Twitter about her vintage clothing business:

“Received my #VintageLily dress today only to find the zip was broken! #lousyservice #vintagewoes”

How do you think she should respond?

“So sorry to hear that $1 DM me so that we can get that dress fixed up as soon as possible.”/
“$1 – We’ve never had our zips break before. Did you pull it too quickly?”
“$1 That’s a shame, sometimes the zips just break.”

Module 4:

Question 1 A robust social media plan includes which of the following?

A list of content that mimics competitor content
All of your online business goals
A long-term schedule identifying when to post content/
A list of friends who can post on the accounts

Question 2What is the best way to put your social content in front of people who don’t already follow you?

Increase your email marketing campaigns
Ask people to share your content to their networks
Use paid promotion to reach new audiences/
Put links to your social on your website

Question 3 What can social media analytics tools help you measure when assessing campaign results?

Whether the campaign was more successful than your competitors
Whether the visitors liked the social campaigns or not
Whether a visitor called the store after seeing a social post
Whether the visitor clicked on a paid ad or organic listing/

Question 4 Which of the following is a pitfall when using social media for business?

2-way conversation with customers
Not being present on every social media platform
Not having the resources to respond to comments and questions in a timely manner/
Spending too much time reviewing social media analytics

Module 5:

Question 1 Phil runs a local plumbing business. He has a website but it isn’t mobile-optimised.

He’s deciding whether to make his site responsive or create a customised app.

Help him to decide which route to take first.

Screen with a mobile app welcome screen.
Screen with a mobile friendly, responsive website design./

Question 1
Phil has limited technical knowledge but he wants to create an app to simplify the booking process for his customers.

It’s important to select the right approach when making an app.

Which of the following routes would you not recommend to Phil?

A professional app developer
An online self-service tool
Repurpose an existing app\
Make the app himself\

1)A robust social media plan includes which of the following?

  • A list of content that mimics competitor content
  • All of your online business goals
  • A long-term schedule identifying when to post content
  • A list of friends who can post on the accounts

2)What is the best way to put your social content in front of people who don’t already follow you?

  • Increase your email marketing campaigns
  • Ask people to share your content to their networks
  • Use paid promotion to reach new audiences
  • Put links to your social on your website

3)What can social media analytics tools help you measure when assessing campaign results?

  • Whether the campaign was more successful than your competitors
  • Whether the visitors liked the social campaigns or not
  • Whether a visitor called the store after seeing a social post
  • Whether the visitor clicked on a paid ad or organic listing

4)Which of the following is a pitfall when using social media for business?

  • 2-way conversation with customers
  • Not being present on every social media platform
  • Not having the resources to respond to comments and questions in a timely manner
  • Spending too much time reviewing social media analytics

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