Module 1
Question 1Start a conversation with your followers
True/
False
Question 2 Comment on all of your followers’ personal posts
True
False/
Question 3 Delete all negative comments
True
False/
Question 4 Post regularly
True/
False
Question 5 Name and shame competitors
True
False/
Module 2
Lily has drafted a number of different posts for her social media accounts.
Can you match the post to the best social network for each of the following scenarios?
Question 1 Vintage Lily is looking for a carpenter to create a bespoke counter top for our vintage clothing shop; contact me for details
Instagram
Linkedin/
Facebook
Question 2 Loving these recent photos of the new range by my fantastic photographer friend Rae
Instagram/
Linkedin
Facebook
Question 3 So excited about our first ever after-hours vintage fashion show on Thursday at 7 p.m. – join us?
Instagram
Linkedin
Facebook/
Module 3
Lily has had fun experimenting with the various social media networks but it’s time to get a little more serious.
Which of Lily’s business goals can she achieve with social media?
Question 1 Raise the profile of the business
True/
False
Question 2 Keep expenditure within the stated budgets
True
False/
Question 3 Attract new customers and grow the customer base
True/
False
Question 4 Control the flow of stock
True
False/
Question 5 Discuss new products with customers
True/
False
Module 4
Question 1 Which of the following can businesses achieve by using social media?
Attract new audiences/
Build a good reputation with customers
Meet sales goals
Increase traffic to their website
Question 2 Fill in the blank:
Businesses should focus on social media platforms with _.
The biggest reputation
The most expected engagement
A relevant audience/
The most users
Question 3 Which of the following is an example of a social media goal?
Acquire genuine reviews on products
Drive more traffic to your store/
Develop one-way communication with customers
Mimic your competition’s approach
Question 4 Which details should you look to include on a business profile page on social media?
Details about the CEO
Link to a local listing site you’re on
Description of the business/
Cost of products and services
1)Which of the following can businesses achieve by using social media?
- Attract new audiences
- Build a good reputation with customers
- Meet sales goals
- Increase traffic to their website
2)Fill in the blank: Businesses should focus on social media platforms with _______.
- The biggest reputation
- The most expected engagement
- A relevant audience
- The most users
3)Which of the following is an example of a social media goal?
- Acquire genuine reviews on products
- Drive more traffic to your store
- Develop one-way communication with customers
- Mimic your competition’s approach
4)Which details should you look to include on a business profile page on social media?
- Details about the CEO
- Link to a local listing site you’re on
- Description of the business
- Cost of products and services