Digital Marketing for SMBs Certification Exam Answer
Question.1 Why is it easier to measure the results of digital marketing?
- Because you can see your ads in Google search results.
- There’s an abundance of performance data available.
- It works better than traditional marketing.
Question.2 How do you measure conversions on your site in Google Analytics?
- Page views
- Goals and events
- Bounce rate
Question.3 When you group email recipients based on common factors such as demographics, age, or purchase history, it’s called:
- Segmenting your list
- Schema markup on every page of your website
- A certain keyword density on the page
Question.4 If you want to show up as a search result for a particular search phrase in Google, you need:
- Schema markup on every page of your website
- A page on your site about that concept
- A certain keyword density on the page
Question.5 When you run Google Ads, you pay:
- For every 1,000 times your ad is displayed
- Every time your ad shows in search results
- Every time a user clicks your ad
Question.6 Retargeting allows you to show ads to people who have never been to your website.
- False
- True
Question.7 Your display ad should link to your home page because it builds your brand relevance
- False
- True
Question.8 How do you track the success of social media ads?
- Google Search Console
- Analytics on each social platform
- Google Analytics
Question.9 Analyzing the digital marketing strategies of businesses you don’t compete with is a waste of time.True or false?
- True
- False
Question.10 You cannot do digital marketing effectively with a limited budget.
- False
- True
Question.11 Where should the link in your email point to on your site?
- Makes no difference
- Homepage
- Landing page
Question.12 More links pointing to your site means more visibility for your business. True or false?
- False
- True
Question.13 The quality of the text in your ad copy is the key factor for assigning a quality score in Google Ads. True or false?
- False
- True
Question.14 Which widget in the Semrush Organic Research tool is the easiest way to see what content performs better in organic search?
- SERP Features
- Top pages
- Top organic keywords
Question.15 If SEO is done correctly, you will see results in less than a month. True or false?
- True
- False