Digital Marketing for SMBs Certification Exam Answer

Digital Marketing for SMBs Certification Exam Answer

Question.1 Why is it easier to measure the results of digital marketing?

• Because you can see your ads in Google search results.
• There’s an abundance of performance data available.
• It works better than traditional marketing.

Question.2 How do you measure conversions on your site in Google Analytics?

• Page views
• Goals and events
• Bounce rate

Question.3 When you group email recipients based on common factors such as demographics, age, or purchase history, it’s called:

• Segmenting your list
• Schema markup on every page of your website
• A certain keyword density on the page

Question.4 If you want to show up as a search result for a particular search phrase in Google, you need:

• Schema markup on every page of your website
• A page on your site about that concept
• A certain keyword density on the page

Question.5 When you run Google Ads, you pay:

• For every 1,000 times your ad is displayed
• Every time your ad shows in search results
• Every time a user clicks your ad

Question.6 Retargeting allows you to show ads to people who have never been to your website.

• False
• True

Question.7 Your display ad should link to your home page because it builds your brand relevance

• False
• True

Question.8 How do you track the success of social media ads?

• Google Search Console
• Analytics on each social platform
• Google Analytics

Question.9 Analyzing the digital marketing strategies of businesses you don’t compete with is a waste of time.True or false?

• True
• False

Question.10 You cannot do digital marketing effectively with a limited budget.

• False
• True

Question.11 Where should the link in your email point to on your site?

• Makes no difference
• Homepage
• Landing page

Question.12 More links pointing to your site means more visibility for your business. True or false?

• False
• True

Question.13 The quality of the text in your ad copy is the key factor for assigning a quality score in Google Ads. True or false?

• False
• True

Question.14 Which widget in the Semrush Organic Research tool is the easiest way to see what content performs better in organic search?

• SERP Features
• Top pages
• Top organic keywords

Question.15 If SEO is done correctly, you will see results in less than a month. True or false?

• True
• False