Content Marketing and SEO Fundamentals Exam Answers

Content Marketing and SEO Fundamentals Exam Answers

Question.1 What are your target audiences for content marketing campaigns? Choose three options.

Question.2 What are the most important aspects of guest posting? Choose three options.

Question.3 Why should you collaborate with your marketing and PR departments?

To stop them from reaching out to media, bloggers, and influencers so you can do it
To show them how to place links in press releases
To interview them to get great content to publish
To coordinate your outreach efforts to minimize overlap

Question.4 What benefits do sites that publish syndicated content expect to receive? Choose two options.

Question.5 What are the benefits of being interviewed and having those interviews published on third-party websites? Choose three options.

It may result in links back to your site.
It helps raise your visibility.
It helps you rank better, because Google sees interviews as an authority signal for ranking purposes.
It helps establish your credibility in the market.

Question.6 What is the most important content type to publish?

Question.7 Why is content-based link building effective?

Question.8 What are some fundamentals of creating great content? Choose three options.

The focus of the content that you produce needs to be on how well you satisfy user needs.
Focusing on the high-volume keywords.
Creating content with depth and breadth in order to satisfy user needs.
Aim to publish content that is more in-depth than your competitors in at least some areas.

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