Module 1: Question 1: Mo’s a plumber with a responsive website. He wants to make sure he’s using the right keywords for his mobile SEO. Which online tool could help him identify which keywords would be most effective? Google Keyword Planner/ Google Analytics Hootsuite Module 2: Question 1: Mo is …

Module 1 Question 1: When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? Redesign your website colour scheme Optimise your site/ Create a mobile app Shorten your website content Question 2: What does responsive design mean? Your visitors can manually …

Module 1: Question 1 of 1:Lily runs a vintage clothing shop and wants to engage more with her customers online. She currently posts to two social media networks but wants to develop a full social media strategy. Review the possible options. Can you place them into the right order, starting …

Module 1 Question 1: Start a conversation with your followers True/ False Question 2: Comment on all of your followers’ personal posts True False/ Question 3: Delete all negative comments True False/ Question 4: Post regularly True/ False Question 5: Name and shame competitors True False/ Module 2 Lily has …

Module 1 Question 1: Esmeralda runs a local bike shop. If she advertises her shop using the internet, Esmeralda could reach people in many different countries. But she doesn’t want to do that. She wants to target her online ads to local customers. How can she do this effectively? Select …

Question 1: How can you improve a business’s visibility to people located near you geographically? Translate your website into at least two more languages Offer free phone support during business hours Ensure you have good analytics on your website Make sure your phone number, address and business hours are easy …

Module 1 Question 1: Photographer True False\ Question 2: Portrait True False/ Question 3: Landscape True/ False Question 4: Family photo True False/ Question 5: Watercolour True/ False Module 2 Question 1 of 1Anna has a themed portrait photography studio. She offers competitive prices and reaches and engages with visitors …

Question 1 : Michelle is writing her search ad for her wedding photography business. She wants to make sure it stands out. Which of these text statements would work best as an ad? Cardiff wedding photography. Get 25% off your first order. Make your reservation now./ Wedding photographer. Cardiff based …

Module 1 Question 1: Click to select title Blake’s Produce: Fresh Fruit and Vegetables\ Blake’s Produce Blake’s Produce: Local to you Question 2: Click to select meta description Produce grown locally and delivered to you Fresh fruit and vegetables grown locally and delivered straight to your door\ Farm fresh produce …

Question 1: Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to …