Amazon Twitch Gameplan Certification Exam Answers

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Amazon’s game plan with Twitch revolves around leveraging the platform’s massive user base and engagement to expand its reach in the gaming industry and beyond. Here are some key aspects of Amazon’s strategy with Twitch:

1. Monetization: Amazon has been focusing on enhancing monetization opportunities for creators on Twitch. This includes subscription services like Twitch Prime, which offers perks to both streamers and viewers, as well as features like Bits and Channel Memberships.
2. Advertising: Amazon is exploring various advertising avenues on Twitch, such as display ads, video ads, and sponsored content. They are looking to capitalize on Twitch’s engaged audience to attract advertisers and generate revenue.
3. Integration with Amazon Services: Amazon has been integrating Twitch with its other services and products. For example, Twitch Prime is bundled with Amazon Prime subscriptions, providing additional benefits to Amazon Prime members and further integrating Twitch into the Amazon ecosystem.
4. Content Acquisition and Partnerships: Amazon has been investing in content acquisition and partnerships to strengthen Twitch’s offerings. This includes exclusive broadcasting rights for esports events, collaborations with game developers and publishers, and supporting popular streamers and content creators.
5. Expansion Beyond Gaming: While Twitch started primarily as a platform for gaming content, Amazon is looking to expand its scope to include other types of content, such as music, art, cooking, and more. This diversification aims to attract a broader audience and increase engagement on the platform.
6. Technology and Innovation: Amazon is continuously investing in technology and innovation to improve the Twitch platform. This includes features like improved streaming quality, interactive experiences for viewers, and tools for content creators to enhance their streams.

Overall, Amazon’s game plan with Twitch involves maximizing the platform’s potential as a leading destination for live streaming content, while also integrating it into the broader Amazon ecosystem to drive growth and revenue.

Amazon Twitch Gameplan Exam Quiz Answers

Question 1: Viewers cannot chat directly with the content creators in the stream chat.

• False
• True

Question 2: Twitch’s Community Guidelines cover the following areas, EXCEPT:

• Nudity, Pornography and Other Sexual Content
• Hateful content and Harassment
• Social media and Sponsorship collaborations
• Acts of Violence and Threats

Question 3: Advertising agencies are free to utilize Twitch logos and trademarks without prior Twitch consent in their creative campaigns, provided that the content only runs on the Twitch platform.

• False
• True

Question 4: Twitch’s Ad Acceptance Policy only refers to advertising sold by Twitch Advertising and doesn’t cover any relationships that content creators and streamers may have with their sponsors.

• False
• True

Question 5: When advertising to a key audience, it’s important to discover WHO is in the audience and WHERE they generally live.

• False
• True

Question 6: Which moderation tools operate as human moderation? (Select all that apply).

• Twitch Moderators
• Channel Mods
• AutoMod

Question 7: What is the standard lead time for the medium rectangle to launch and set the campaign live?

• 1 business day
• 3 business days
• 2 business days
• 4 business days

Question 8: The Homepage Headliner display unit surrounds Twitch’s most premium inventory and can scale seamlessly with varied screen resolution and display sizes without the risk of branding being compromised.

• True
• False

Question 9: Which is not one of Twitch’s defenses against unwanted behaviors in chat messages?

• Creators reporting unwanted behavior
• Users correcting other users
• Slow mode
• Tech tools like word filters and bans

Question 10: Once a content creator reaches the Affiliate level, they have access to extras such as a subscription button for their fans and the ability to create a custom emote.

• True
• False

Question 11: Twitch’s Ad Acceptance policy will remain separate from the Amazon Ad Acceptance policy, while considering and aligning closely.

• False
• True

Question 12: Twitch’s Brand Partnership Studios is available to all clients, but they’re accompanied by a high spend threshold and require more production time to go live.

• True
• False

Question 13: In order to stream on Twitch, you will need to purchase a studio style microphone, a broadcast webcam along with a high-speed internet router to get started.

• True
• False

Question 14: Being descriptive and accurate with your Stream Info in the Stream Manager can help viewers find you and your content more quickly.

• False
• True

Question 15: Twitch’s popular emojis are called:

• Twi-mojis
• Graphics
• Emotes
• E-art

Question 16: Which is NOT one of the three key areas we focus on?

• Feedback
• Audiences
• Trends
• Content

Question 17: Which of the following is Twitch’s most popular non-gaming category?

• Professional sports (NBA, NFL, etc.)
• Concerts and live events
• Cooking
• Just Chatting

Question 18: Viewers can connect directly and in real time with content creators through the chat feature.

• False
• True

Question 19: In what two locations is TwitchCon held every year?

• Australia and USA
• Europe and USA
• Brazil and USA
• Asia and USA

Question 20: The Medium Rectangle display unit keeps viewers engaged as they scroll and explore content on which pages?

• Category pages (ex: Just Chatting)
• Twitch.tv homepage
• Channel pages (ex: streamer page)
• Directory pages (ex: Browse)

Question 21: To achieve Partner status, one of the qualifying factors for an applicant is:

• At least 15 unique days of streaming in 30 days
• 25 hours of Streaming in 30 days
• 50 followers
• 3+ average viewers at once on streams

Question 22: Twitch sponsors esports teams and hosts tournaments for games like Fortnite and League of Legends.

• False
• True

Question 23: Twitch Premium Video packages are always above the fold and highly visible display units, but viewers can skip the content after three (3) seconds if the advertising is not relevant to them.

• True
• False

Question 24: The Twitch Insights & Measurement team found what percentage of young adults report that video ads and sponsored video help them to learn more about brands, products and services they may be interested in buying?

• 63%
• 57%
• 49%
• 36%

Question 25: Homepage Carousel, Branded Extensions and Influencer Streams are considered to be a part of what advertising solutions group at Twitch?

• Native Site Integrations
• Brand Partnership Studios
• Official Partnerships
• Custom Programs

Question 26: Twitch can create revenue opportunities for brands by connecting them with influencers through custom programs.

• True
• False

Question 27: Channel mods can do which of the following? (Select all that apply)

• Replace inappropriate language with approved language
• Fine viewers for negative behavior/language
• Flag a viewer’s comments to the Twitch moderation team
• Suspend a viewer permanently

Question 28: A content creator can become a Partner without reaching Affiliate status first.

• False
• True

Question 29: When a Twitch employee enters a streaming chat, what icon is used to signify their status?

• Purple letter ‘T’
• Purple thumbs up icon
• Purple glitch
• Purple wrench

Question 30: What core metrics are generated by Twitch’s first party data?

• Unique viewers, channels engaged, categories represented
• Unique viewers, hours watched, concurrent viewers
• Hours watched, viewer location, concurrent viewers
• Hours watched, viewer location, games played

Question 31: The name of Twitch’s annual in-person conference is called:

• Twitch Gameplan
• TAC (Twitch Annual Conference)
• TwitchConnect
• TwitchCon

Question 32: Twitch holds creators, both Affiliates and Partners, responsible for all activity on their channel.

• True
• False

Question 33: Which of the following is NOT one of the top wants for streamers and content creators on Twitch?

• Love and positive connection with audience
• Fame and recognition for their talents
• Sponsorships and free product trials from sponsors
• Earn a Living doing their favorite type of work

Question 34: The Super Leaderboard display unit does not expand outside of specified parameters and does not support video.

• True
• False

Question 35: As you select advertising strategies, they must coincide with Twitch’s Ad Acceptance policy while still aligning with Twitch audiences, ad product offerings, and technical affordances.

• True
• False

Question 36: Which of the following organizations is one of Twitch’s trusted third-party resources to obtain industry standard video metrics?

• GameScouter
• Global Analytics Inc.
• Comscore

Question 37: Where will users experience ads when on Twitch?

• Twitch homepage, “Browse” page and IRL channel
• Twitch homepage, “Browse” page and Partner/Affiliate channel pages
• Twitch homepage, “Browse” page and branded advertiser pages
• Twitch homepage, “Browse” page and user channel pages

Question 38: Affiliate streamers must achieve Partner status to be able to monetize their channel.

• True
• False

Question 39: How many hours do 11% of mobile gamers, 37% of console gamers, and 59% of PC gamers play in an average month?

• 30+ hours
• 15+ hours
• 20+ hours
• 25+ hours

Question 40: Twitch can be accessed on any browser from Twitch.tv or through apps for desktop computers, mobile phones with iOs/Android capability, gaming consoles like PlayStation or Xbox and CTV devices like AppleTV and Chromecast.

• False
• True

Question 41: Which of the following are content categories available on Twitch?

• Just Chatting, Sports, Cooking, Music & Arts
• Crafting, Esports, Music and Arts, Cooking
• Concerts, Sports, Gaming, Crafting
• Just Chatting, American football, Fortnite, Cooking

Question 42: Twitch’s goal with measuring campaign performance includes: (select all that apply)

• Measure the success of its partners
• Share best practices
• Inform current and future buys
• Generate new partners

Question 43: What insights does Twitch RPG NOT offer?

• Brand lift measurement
• Creative/message testing
• Post-testing video advertising
• Brand deep dives

Question 44: About how many active viewers watch sports on Twitch on a daily basis?

• Over 2 million viewers
• Over 200,000 viewers
• Over 50,000 viewers
• Over 1 million viewers

Question 45: Even though there are millions of content creators and streamers on Twitch, ads are only shown on what channels?

• Partner and Affiliate channels
• Partners and product sponsored channels
• Channels in Just Chatting and Gaming categories
• Channels in Sports and Just Chatting

Question 46: Twitch is an unmoderated service.

• True
• False

Question 47: Other live streaming competitors are not allowed to advertise on Twitch (ex: YouTube Live, Facebook Live, Discord, etc.)

• True
• False

Question 48: Twitch got its start in 2005 as the place for livecasting or streaming your life 24/7 via the web under which of the following names:

• Just.In
• TwitchTV.com
• TwitchLive.com
• Justin.TV

Question 49: First Impression Takeovers and Premium Video are examples of what category of Twitch Advertising Products?

• Super Leaderboard
• Twitch Premium Display Media
• Homepage Headliners
• Twitch Premium Live Video

Question 50: Which of the following are prohibited content category restrictions?

• Cannabis products, UV tanning services, cryptocurrencies
• Vaping equipment, beauty products, fast food
• Hair care products, fast food, cars
• Fantasy sports gambling, online pharmacies, fast food

Question 51: How is identifying trends in gaming beneficial?

• It helps Twitch users identify the most popular games
• It shows marketing where to target their ads
• It helps Twitch’s customers remain relevant and authentic

Question 52: Custom influencer campaigns are available for all Twitch accounts.

• False
• True

Question 53: Which of the following is NOT one of the three levels of Brand Solutions that are offered by Twitch Advertising?

• They are unskippable
• They are always above the fold
• Pre-roll ads with video creative can be up to 30 seconds long
• They can guarantee generating twice as much income

Question 54: What three key areas does Twitch focus on providing best in class insight and measurement solutions?

• First party insights, third party measurement and RPG data
• Content, Audiences, Trends
• Live streaming, gaming, Gen Z/Millennials trends
• Role play games, esports, collaborative gaming

Question 55: Which of the following does the Twitch viewing experience drive a greater feeling of, more so than that of TV?

• Feeling excitement about content
• Familiarity with celebrities
• Personal connection
• Brand loyalty

Question 56: What is Twitch RPG?

• Research Power Group – a community of Twitch users that acts a global source of truth for Twitch insights
• Real People Guidance – research data that Twitch collects from a list of randomized users
• Research Program Group – our network of data partners that help us to analysis and validate our measurement data
• Research and People Guild – a community of Twitch users who help us decide what types of research we should conduct

Question 57: Identifying trends in gaming and live streaming is important to helping our customers remain relevant and authentic when entering the ever-evolving world of Twitch.

• True
• False

Question 58: Which of the following is NOT a content category on Twitch?

• Music
• Homework Help
• Food & Drink
• Just Chatting

Question 59: Super Leaderboard, Homepage Headliner and Medium Rectangle are all examples of what category of Twitch advertising products?

• Premium Live Video
• Top of Funnel Dashboard
• Display Media
• Above the Fold advertising

Question 60: Twitch’s Ads Acceptance policy allows live streaming competitors like YouTube Live, Facebook Live or Discord to advertise directly on Twitch.

• False
• True

Question 61: Twitch is only able to offer third party measurement capabilities via our data partners because we do NOT collect which of the following:

• Username
• Any user information
• Global location
• Email addresses

Question 62: The Twitch community is 49% — likely to be encouraged by an online advert or friends recommendations.

• more
• less

Question 63: Which of the following is NOT one of the three levels of Brand Solutions that are offered by Twitch Advertising? Select All Correct Responses

• They are unskippable
• They are always above the fold
• Pre-roll ads with video creative can be up to 30 seconds long
• They can guarantee generating twice as much income

Question 64: Twitch’s goal with measuring campaign performance includes: (select all that apply) Select All Correct Responses

• Measure the success of its partners
• Share best practices
• Inform current and future buys
• Generate new partners

Question 65: Channel mods can do which of the following? (Select all that apply) Select All Correct Responses

• Replace inappropriate language with approved language
• Fine viewers for negative behavior/language
• Flag a viewer’s comments to the Twitch moderation team
• Suspend a viewer permanently

Question 66: Which moderation tools operate as human moderation? (Select all that apply) Select All Correct Responses

• Twitch Moderators
• Channel Mods
• AutoMod

Question 67: Advertising agencies are free to utilize Twitch logos and trademarks without prior Twitch consent in their creative campaigns, provided that the content only runs on the Twitch platform.

• False
• True

Question 68: Once you find a category on Twitch that interests you, you can search for channels within it that are live at that very moment.

• True
• False

Question 69: What is not one of the key elements of a channel page?

• Concurrent Viewers
• A Streamer
• Chat Screen
• Channel Recommendations

Question 70: What measurement tool is used to track how effectively sponsorships worked in delivering brand health gains across the funnel?

• ListenFirst Social Media Listening
• Futures Valuation
• RPG Brand Lift Study
• Nielsen Brand Lift Study

Question 71: What are two engagement metrics that Twitch is invested in quantifying?

• Attention
• Emotion
• Pages per Session
• Customer Satisfaction

Question 72: Which is NOT one of the three key areas the client measurement team is focused on?

• Scaling best practices
• Full-funnel measurement
• Evaluating and modernizing capabilities
• Technology

Question 73: When advertising on Twitch, the landing page viewers are directed to must match and be related products and/or services.

• False
• True

Question 74: When advertising globally, all ads must be in the primary official language that the advertiser is located in.

• True
• False

Question 75: Which of the following is not able be measured by Twitch’s bespoke measurement capabilities?

• sponsorships
• external social media platforms
• live events
• custom integrations

Question 76: What percentage of Twitch viewers are likely to consider a brand that supports their favorite streamers?

• 47%
• 72%
• 22%
• 81%

Question 77: Which of the following is NOT prohibited content, products, or service?

• Content that encourages others to share private personal information without permission
• Content that encourages consumption or injestion of edible products
• Content that disrupts, interrupts, or violates the integrity of Twitch services
• Content that is marketed at children through messaging, imagery, or targeting

Question 78: What is not one of the benefits of the Amazon Twitch server to server methodology?

• Increase measurable inventory
• Increase advertiser trust
• Increase volume of ads delivered to viewers
• Increase in measurement set-up efficiency

Question 79: Which question should be looking to solve for in a consideration campaign?

• How much is Twitch Advertising driving purchase in market?
• What audience am I reaching?
• Is this campaign driving foot traffic to brick-and-mortar locations
• What is the share of unique audience over linear TV buyers?

Question 80: Where is the medium rectangle/square advertising unit found on Twitch?

• Alongside the channel selection guide
• At the top of the main landing page
• At the end of the first row of suggested categories
• Inside of the chat box

Question 86: Which of the following celebrities is an important part of the Twitch cultural experience, with a dedicated channel on Twitch that streams old episodes of their TV show 24/7?

• Oprah Winfrey
• Johnny Carson
• Jerry Seinfeld
• Bob Ross

Question 87: About how many hours of non-gaming content did Twitch users consume last year via categories like Just Chatting, Food & Drink and Music?

• 100 million hours
• 1 billion hours
• 1 million hours
• 500 million hours

Question 88: The Sponsored Influencer Program allows brands to sponsor, on average, a 2-hour livestream with a Twitch streamer

• True
• False

Question 89: Which of the following is not a service that the Brand Partnership Studio provides?

• Customized Solutions
• Expertise
• Media Buying
• Access to Twitch Community

Question 90: Which of the following is not an option within Custom Solutions?

• Twitch Tried and True
• Experiential event activation
• Sponsored Influencer Program
• Rewarded Ads

Question 91: Twitch Custom Commercials require entirely net new video assets to create.

• True
• False

Question 92: Custom branded extensions are live apps that empower streamers to enhance their channels with an added layer of interactivity between the streamer, audience, and content.

• False
• True

Question 93: Channel pages are where viewers go to watch a live stream or past broadcast, find information about the streamer, and connect with the community.

• True
• False

Question 94: What is the correct description of the Super Leaderboard?

• Can be found at the end of the first row of suggested categories
• Fixed, rectangular unit across top of page
• Renders in the stream directly below the video player
• Found within the chat box

Question 95: What is the correct description of the Show and Tell program within Twitch Tried and True?

• Involves streamer in-game challenges to tap into community competitiveness
• Use of templated experiences that reward audience participation and encourages friendly competition
• Streamers develop a diaologue around a brand with their community live
• Leverage Twitch talent in a commercial to bring a level of authenticity and resonance

Question 96: Which product is a video product that enables brands to have up to thirty seconds of their video creative served site wide as the first video viewers see on Twitch for the day?

• Stream Display Ads
• First Impression Takeover
• Homepage Headliner
• Bounty Board

Question 97: Which of the following statements about Twitch Direct Insertion Order (IO) is not true?

• It offers contextual targeting.
• It allows activation beyond Amazon DSP locales.
• It has a fixed CPM with guaranteed delivery.
• It does not allow for Twitch RPG Solutions