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Pinterest Advertising Essentials Certification Exam Answers

Advertising on Pinterest can be a powerful tool for reaching a visually-oriented audience and driving engagement and sales. Here are some essentials to consider when advertising on Pinterest:

  1. Create Compelling Pins: Pins are the visual content users engage with on Pinterest. Make sure your pins are visually appealing, high-quality, and relevant to your target audience. Use clear imagery, bold colors, and engaging designs to capture attention.
  2. Optimize Pin Descriptions: Include keyword-rich descriptions for your pins to improve their visibility in search results. Use relevant keywords that describe your product or service and include hashtags to make your pins more discoverable.
  3. Use Rich Pins: Rich Pins provide additional context and information to your pins, making them more useful and engaging for users. There are several types of Rich Pins available, including product pins, recipe pins, and article pins. Choose the type that best suits your content and objectives.
  4. Set Up Pinterest Ads Account: To start advertising on Pinterest, you’ll need to set up an ads account. You can do this by visiting the Pinterest Ads Manager and following the instructions to create your account.
  5. Define Your Target Audience: Pinterest offers robust targeting options to help you reach the right audience for your ads. You can target based on demographics, interests, behaviors, keywords, and more. Define your target audience based on factors such as age, gender, location, interests, and purchasing behavior.
  6. Choose Ad Formats: Pinterest offers various ad formats to suit different campaign objectives, including Promoted Pins, Promoted Video Pins, Carousel Pins, and Shopping Ads. Choose the ad format that aligns with your goals and creative assets.
  7. Set Campaign Goals and Budget: Determine your campaign objectives, whether it’s to drive website traffic, increase brand awareness, boost sales, or promote app installs. Set a budget for your campaign based on your objectives, target audience, and advertising goals.
  8. Monitor and Optimize Performance: Track the performance of your Pinterest ads regularly using the Ads Manager dashboard. Monitor key metrics such as impressions, clicks, click-through rate (CTR), and conversions. Use this data to optimize your campaigns by adjusting targeting, bidding, and creative elements as needed.
  9. Experiment with Pinterest Trends: Stay updated on Pinterest Trends to discover popular search terms and topics on the platform. Incorporate trending topics and keywords into your ad campaigns to capitalize on current interests and maximize reach.
  10. Test and Iterate: Continuously test different ad creatives, targeting options, and campaign strategies to identify what resonates best with your audience. Use A/B testing to compare variations and iterate on your campaigns to improve performance over time.

By following these essentials, you can create effective Pinterest advertising campaigns that drive engagement, traffic, and conversions for your business.

Pinterest Advertising Essentials Exam Quiz Answers

Use pre-determined sequence pairings of questions to ask Pinterest users who have seen your ad and Pinterest users who have not.2Q Pinterest Brand Lift
A third-party vendor study polls Pinterest users in-app and then calculates the incremental effect of the ads on brand metrics.Kantar brand lift
Customize survey questions to ask Pinterest users who have seen your ad and Pinterest users who have not.6Q Pinterest Brand Lift
  • After using Pinterest conversion lift to measure the value of an ad on Pinterest.
  • After analyzing platform reported metrics within Ads Manager.
  • After uploading offline data.
  • When you want to measure holistic brand perception (creative + messaging + media).
  • With expanded targeting, advertisers can increase their reach by allowing Pinterest to build off of the keywords and interests originally added to the ad group.
  • If there is no targeting selected (i.e. no interests or keywords) using expanded targeting will narrow targeting.
  • Expanded targeting requires the advertiser to upload targeting datasets to customize the target group.
  • Expanded targeting augments advertisers’ existing targeting strategy in just one click.
  • Log into your Pinterest business account.
  • Click “Create campaign”.
  • Select campaign objective.
  • Enter campaign, ad group, & ad details.
  • Publish campaign.
  • True
  • False
  • Visits to the advertiser’s website.
  • Views of primary pages, such as product pages and article pages.
  • Sign-ups for products and/or services.
  • Leads (interest around products and/or services.
  • All the above.
  • When a Pinterest user visited the sale items on the advertiser’s product page.
  • The product details (such as product color or size) that a Pinterest user added to their online shopping cart.
  • How many days it took a user to complete a purchase since seeing an ad on Pinterest.
  • All the above.
  • True
  • False
  • Click attribution
  • Engagement attribution
  • View attribution
The number of days the user has after they engage with the ad in order for the ad to get credit for the conversion.20
The number of days the user has after they view the ad in order for the ad to get credit for the conversion.1
The number of days the user has after they click the ad in order for the ad to get credit for the conversion.30
  • True
  • False
  • Developer platform
  • Pinterest Business platform
  • Pinterest.com homepage
  • Pinterest Academy platform
  • To a “closeup” view of the ad to see the content in full-screen view.
  • Directly to the brand’s website.
  • A Pinterest platform menu asking them if they would like to save it to a board.
  • None of the above.
  • CPM
  • CPV
  • CPC
  • All the above
  • When a brand wants their ads to be seen to drive awareness for their brand, products, or services.
  • When brands want to prioritize video view goals around longer views.
  • When a brand wants to get in front of undecided shoppers and build demand for the brand.
  • When a brand wants to get their product catalog in front of an audience who are actively searching for things and have an intent to buy.
  • When a brand wants their ads to be seen to drive awareness for their brand, products, or services.
  • When brands want to prioritize video view goals around longer views.
  • When a brand wants to get in front of undecided shoppers and build demand for the brand.
  • When a brand wants to measure online actions that go beyond just a click such as an online sale.
  • Pins
  • Tiles
  • Posts
  • Idea cards
  • True
  • False
  • Creative
  • Bids
  • Targeting
  • None of the above
  • All of the above
  • True
  • False
  • True
  • False
Campaign ObjectiveAligned to real business objectives based on what results you are looking to achieve. Selection type within Ads Manager affects settings like targeting, bidding and available ad formats.
CampaignAllows you to select a campaign objective and set your budget.
AdsThe promoted Pins people see that have their own unique URL and creative asset.
Ad groupsDetermines your targeting and bidding strategy
  • Multi-objective campaigns enable advertisers to connect the dots with their audience amidst multiple touch-points.
  • Multi-objective campaigns help advertisers’ brand stay relevant and top of mind in important moments from discovery to decision to do.
  • Multi-objective campaigns create compounding effects that lead to stronger results in every stage of the funnel.
  • All the above.
  • 100
  • 200
  • 300
  • 400
Select a predefined date range or customize a specific date range within the last 25 months.1
Select a conversion window, date and source.3
Select different dashboard views.4
Select one or more campaign objectives to view.2
  • True
  • False
  • Standard ad
  • Idea ad
  • Carousel ad
  • Video ad
  • Standard ad
  • Idea ad
  • Carousel ad
  • Collections ad
  • View
  • Save
  • Neither
  • Duplication
  • Export
  • Reporting Table
  • Multi-campaign
  • When a brand wants their ads to be seen to drive awareness for their brand, products, or services.
  • When brands want to prioritize video view goals around longer views.
  • When a brand wants to get in front of undecided shoppers and build demand for the brand.
  • When a brand wants to measure online actions that go beyond just a click such as an online sale.
  • Report template with schedule
  • Report template
  • One-time custom report
  • Rapid report
LinearEqual credit is given to each touchpoint along the way.
First click100% of credit is given to the first exposure.
Position-basedIncreased credit is given to the first and last touchpoints and the remaining credit is distributed equally.
Last click100% of the credit for a conversion to the last clicked ad and corresponding keyword (if relevant).
  • Budget pacing
  • Target specifications
  • Predicted performance
  • All the above
  • Pinterest audiences tend to take slightly longer to convert which means the advertiser’s attribution window on Pinterest may be longer than on other platforms.
  • Pinterest recommends that advertisers who are pulling data by the date of the ad event, wait until the attribution window has run after the last date of the campaign.
  • Attribution windows may vary by conversion event type as well as ad interaction type.
  • All the above.
  • True
  • False
  • Ads > Conversions
  • Ads > Billing
  • Ads > Reporting
  • Ads > Bulk editor
  • Remember
  • Feel positive about
  • Trust
  • Purchase
  • All of the above
TablesProvide a view of your advertising strategy across entities including the campaign, ad group, and ad level.
GraphsLet you visualize performance across a specific time period.
FiltersAllow you to analyze the data according to the metrics that are most important to you.
  • Set a maximum CPM (cost per mille) bid, or the maximum you’re willing to pay for every 1,000 impressions your ad serves.
  • Set a custom CPC (cost per click), using the maximum you’re willing to pay for a click.
  • Set a custom or automatic CPA (cost per action), when people click through your ad to your website.
  • None of the above.
  • Captures data that the tag may miss due to connectivity issues, loading errors and loss of cookie support.
  • Sends conversions directly to Pinterest in real-time via a server-to-server API endpoint.
  • Reduces the possibility of human error (Compared to Ads Manager upload).
  • All the above.
  • Search
  • Side bar
  • Browse
  • None of the above
Sales Lift StudiesMeasure in-store and online sales lift from Pinterest campaigns with third-party vendors.
Pinterest Conversion LiftMeasure incremental conversions, related value and efficiency metrics for ad viewers.
The Pinterest API for ConversionsSend web, in-app, or offline conversions in real-time via a server-to-server API endpoint.
  • Automatic bids
  • Custom bids
  • All of the above
Interest targetingDefine your audience based on the Pins people engage with.
Keyword matchReach Pinterest users who have searched for a specific word or phrase on Pinterest.
DemographicsNarrow your targeting based on demographic features about Pinterest users.
Expanded targetingAutomatically and intelligently connects an ad to more of the audience you’re trying to reach.
  • Reports based on the cookies on a user’s phone, desktop, or tablet or the email address entered on the Advertiser’s website.
  • Only available for cross device data collection for iOS devices.
  • Automatically and securely sends hashed customer information beyond emails.
  • All of the above.
  • To a “closeup” view of the ad to see the content in full-screen view.
  • Directly to the brand’s website.
  • To a Pinterest platform menu asking them if they would like to save it to a board.
  • None of the above.
  • Pinterest tag
  • Pinterest tag + Automated Enhanced Match
  • Conversion Upload
  • API for Conversions

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