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Microsoft Advertising Retail Media Certification Answers

Enroll Here : Microsoft Advertising Retail Media Certification

Question: Retail Media is considered the third and biggest wave of digital advertising after search and social media. True or False?

  • True
  • False

Question: Onsite retail media programs allow brands to interact with shoppers through a retailer’s digital properties. True or false?

  • True
  • False

Question: How is using retail media beneficial to brand advertisers? Select all that apply.

  • There is visibility through to point-of-purchase.
  • It drives high-margin revenue streams in addition to selling retail products.
  • It grows product sales.
  • It enables the ability to reach high-intent shoppers via retailers’ websites.

Question: Using retail media, both retailers and brand advertisers can increase product sales by enabling brand advertisers to promote their products. True or false?

  • True
  • False

Question: Retail Media is considered a closed loop ecosystem because it provides clear and proven attribution and reporting that draw a direct line from advertising back to product sales and Return-On-Ad-Spend (ROAS). True or false?

  • True
  • False

Question: Digital signage and audio promoted in the retailer stores by brand advertisers are not considered part of the omnichannel Retail Media ecosystem. True or false?

  • True
  • False

Question: Which key differentiator would make retail media more attractive to brand advertisers to invest?

  • Retailers’ first-party shopper data
  • Measurement by third-party cookies
  • Brands first-party data
  • Fragmented attribution

Question: Retail Media is only considered a lower-funnel media strategy that only helps with conversions (i.e., product sales) rather than awareness, consideration, retention, or loyalty in a shopper journey. True or false?

  • True
  • False

Question: What are the key benefits of retail media onsite advertising compared to offsite advertising? Select all that apply.

  • Brands interact with shoppers through a retailer’s website, app, or the like.
  • Brands target shoppers at the conversion stage of the sales funnel.
  • Retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties.

Question: What should a brand using Microsoft Retail Media Offsite do if their shoppers do not check out their products after clicking a Product Listing Ad (PLA) on the retailers’ websites?

  • The brand should use the Microsoft Retail Media platform (powered by PromotelQ) to run ads on third-party platforms, such as social media or connected TV, that will bring the shoppers back to the website.
  • The brand should use a social media ads platform to run ads to reach out to the shoppers.
  • The brand should use the Microsoft Advertising platform to run search ads to reach out to the similar shoppers mapped by Microsoft.

Question: What are the key benefits of Retail Media offsite advertising? Select all that apply.

  • Brands interact with shoppers through a retailer’s website, app, or the like.
  • Brands target shoppers at the conversion stage of the sales funnel.
  • Retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties.
  • Brands can target shoppers at the awareness and consideration stages of the sales funnel.

Question: What are benefits of using the onsite PLA solution in a retail media program? Select all that apply.

  • PLAs offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products.
  • Brand advertisers only pay when a shopper clicks on a PLA.
  • PLAs feature multiple clickable components including a brand logo, allowing you to tell an on-brand story to drive brand awareness.
  • PLAs take category ownership for maximum brand awareness.

Question: Auction Banners are a CPM, impression-based on-site solution for brands who want to increase brand awareness. True or false?

  • True
  • False

Question: What is true about Product Listing Ad extensions? Select all that apply.

  • Their campaigns are automatically extended to Microsoft properties only when the ad can’t be served onsite.
  • They guard against the deprecation of third-party cookies while maintaining privacy standards.
  • They show targeted ads where shoppers browse off of a retailer’s website to drive more conversions.

Question: What are the benefits of Auction Banners (also know as display banners) with Microsoft Retail Media? Select all that apply.

  • They are cost effective as you only pay when shoppers view it instead of paying a flat fee.
  • They offer targeted reach.
  • They extend your brand’s reach.
  • They take category share for maximum brand awareness.

Question: Auction Banners may appear within product carousels on highly visible pages across a retailer’s site. True or false?

  • True
  • False

Question: Which retail media ad formats can brands use to reach their shoppers? Select all that apply.

  • Display
  • Social media

Question: Contoso Kitchen Appliances sells their products through retailers and wants to better promote their products to in-market shoppers. Why should their advertisers consider using Microsoft Retail Media? Select all that apply.

  • The dashboard and reporting tool enable advertisers to easily gather campaign insights and make in-flight optimizations.
  • Retail Media Offsite empowers brands to reach retailers’ first-party shoppers wherever they are through a unified approach to retail media.
  • Retail Media Onsite helps brands reach shoppers based on their information collected by third – party cookies.

Question: Contoso Running Shoes sells their products through retailers and has a primary focus of increasing brand awareness of new products onsite. Contoso Running Shoes should run a Banner Display Ad. True or false?

  • True
  • False

Question: Which campaigns can you set up in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.

  • PLA Campaign
  • Display Banner Campaign
  • PLA Extension Campaign
  • Bing CPC Campaign

Question: Which of the preset reports in the Microsoft Retail Media platform (powered by PromotelQ) can you use to get ROAS within a certain time frame? Select all that apply.

  • Detailed Campaign Performance Report
  • Campaign Performance Report
  • Campaign Summary
  • Sales Report

Question: What type of auction can the Microsoft Retail Media platform ( powered by PromotelQ) platform offer?

  • Waterfall
  • Header bidding
  • Second price auction

Question: PLAs and Auction Banner Ads are served based on auctions, competing with other advertisers’ corresponding ads. True or false?

  • True
  • False

Question: When creating a PLA campaign, after selecting your desired SKUs, the category targets must be manually applied to the campaign. True or false?

  • True
  • False

Question: Which shopper engagement will trigger charge for Auction Banner Ads campaigns in most cases?

  • Impression
  • Click
  • Purchase

Question: Which shopper engagements will trigger charges for PLA campaigns in most cases?

  • Impression
  • Click
  • Purchase

Question: Which of the following factors influence the likelihood for PLA campaigns to win auctions? Select all that apply.

  • Product price
  • Bid value
  • Product category
  • Units sold

Question: Which are the primary pacing methods available in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.

  • Even/Dynamic Pacing
  • Front-Loaded Pacing
  • Day Parting
  • Weekly Pacing

Question: What does “PLA” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

  • Product Listing Ads
  • Product Listing Acquisition
  • Product Link Ads
  • Product Listing Asset

Question: What does “Report Period” refer to in the campaign reporting?

  • Which brands the report will include
  • How the data will be aggregated within the report
  • The date range for the report
  • Which campaign type will be included in the report

Question: What does “Campaign Flight Date” refer to in the Microsoft PromotelQ platform?

  • How long it takes to get a campaign live
  • The date range the campaign is active
  • The amount of time until a campaign runs out of budget

Question: What does “Vendors” refer to in the campaign reporting?

  • Which brands the report will include
  • How the data will be aggregated within the report
  • The date range for the report
  • Which campaign type will be included in the report

Question: What does “Campaign Budget Interval” mean in the Microsoft Retail Media platform(powered by PromotelQ)?

  • How much budget is in the campaign
  • How often the campaign’s budget is refreshed
  • How long a budget is included in the campaign

Question: What does “Campaign Type” refer to in the campaign reporting?

  • Which brands the report will include
  • How the data will be aggregated within the report
  • The date range for the report
  • Which campaign type will be included in the report

Question: What does “CTR” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

  • How much ads spend per each display (= Ad Spend / Impressions)
  • How many times shoppers view ads after being shown to it. (= Views / Impressions)
  • How many product purchase generated after ads being shown to shoppers. (= Conversions / Impressions)
  • How many times shoppers click into your ads after being shown to it. (= Clicks / Impressions)

Question: What does “Report Interval” refer to in the campaign reporting?

  • Which brands the report will include
  • How the data will be aggregated within the report
  • The date range for the report
  • Which campaign type will be included in the report

Question: What does “CPC” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

  • The cost for each shopper click made to your campaigns
  • The cost for each shopper view made to your campaigns
  • The cost for each time your campaigns show to shoppers
  • The cost for each purchase made by shoppers after engaging with your campaigns

Question: Microsoft Retail Media offers both Impressions and Views (also known as Viewable Impressions). What does Impressions mean in the Microsoft Retail Media platform (powered by PromotelQ)?

  • Number of times your campaigns are clicked by shoppers
  • Number of times your campaigns are shown or served to shoppers
  • Number of times your campaigns are viewed or seen by shoppers
  • Number of times your campaigns are engaged by shoppers\

Question: What does “Total Sales” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

  • The average cost-per-click for your campaign
  • Number of times shoppers viewed your campaign
  • Total attributed product sales generated from your campaign
  • The rate at which shoppers are interacting with your campaign (clicks / product views)

Question: What does “CPM” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

  • Cost per thousand clicks
  • Cost per thousand impressions
  • Cost per multi-touch attribution
  • Cost per sale

Question: The preset report “Sales Report” provides impressions and clicks by SKU. True or false?

  • True
  • False

Question: What is considered a good benchmark ROAS for the Microsoft Retail Media onsite campaigns?

  • 100%
  • 300%
  • 1,000% +

Question: What are the main metrics to monitor when optimizing retail media campaigns? Select all that apply.

  • CTR
  • Campaign name
  • Spend-through
  • ROAS

Question: Which campaign optimization strategies should you take when your PLA campaigns have high spend-through but a low ROAS? Select all that apply.

  • Increase bid
  • Decrease bid
  • Add targets
  • Remove low performing targets

Question: For a brand selling lots of products with a budget, what is the ideal number of products per category to start with in a PLA campaign?

  • 1
  • 5-30
  • 100

Question: In addition to ROAS, what additional metrics should you consider when analyzing campaign performance? Select all that apply.

  • Impressions
  • Budget utilization
  • CTR
  • CPC

Question: What is the recommended minimum campaign flight time to ensure that your onsite retail media ads can deliver results?

  • 1-2 days
  • 5-7 days
  • 6-8 weeks
  • 12-18 months

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