Microsoft Advertising Retail Certification Answers

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Enroll Here : Microsoft Advertising Retail Certification

Contoso Pet Supplies wants to run a report that shows negative keywords and the products they are preventing from showing. Which report should they run?

• Website URL report
• Product match count report
• Product negative keyword conflict report-
• Search term report

Question: Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?

• Product match count report
• Product partition report –
• Product dimension report
• Product search term report

Question: Contoso Toys has decided to create a ‘catch-all’ campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?

• Make their all products ‘catch-all’ bid double their item ID bids
• Have lower bids and a low campaign priority setting-
• Increase their bids
• Never bid on ‘all products

Question: How can using the Google Merchant Center import tool benefit an advertiser? Select all that apply.

• Enables an advertiser to keep fresh data.-
• Enables an advertiser to use one feed file for Google and Microsoft Advertising.-
• Enables an advertiser to import search campaigns and feed files in one import.
• Enables an advertiser to import product offers.-

Question: Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?

• Store issues in the store summary page.
• Feed tab in the store summary page.
• Product Issues tab in the store summary page.–
• Product performance tab in the store summary page.

Question: Contoso Cameras wants to run ads that have rich product information, including a product image and store name. What types of ads should they create?

• Responsive search ads
• Expanded text ads
• Product ads-
• Dynamic search ads

Question: Which of the following statements about the redirect URL attributes in a product feed file is true? Select all that apply.

• it should eventually link to the same landing page as the link/mobile link columns.-
• Is the URL of the landing page where the customer eventually ends up.
• it will override URLs in the link and mobile link attribute columns.-
• The redirect link may be placed in the link or mobile link columns.

Question: Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?

• Price–
• Condition
• Product type
• Product category

Question: Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the Ul to do this?

• Bing ads editor
• Keyword planner
• Reports tab
• Microsoft Merchant Center–

Question: Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this? Select all that apply.

• They are attempting to claim an unverified domain.-
• Contoso Widgets’ domain has been correctly verified.
• They are identified as an adult advertiser.-
• There is no real privacy policy on their website.-

Question: Clicks on product ads are charged on what basis with Microsoft Advertising?

• Cost per click–
• Cost per acquisition
• Cost per thousand impressions

Question: The store name in a product ad is taken from the advertiser’s product feed.

• True
• False–

Question: Nicole has verified her domain with universal event tagging for other Microsoft Advertising products, but will still need to verify her domain again for Microsoft Shopping.

• True
• False–

Question: Both Product_Type and Product_Category attributes recognize which sign as their delimiter?

• “_” (Underscore)
• “>” (Greater than)–
• “<” (Less than)
• “-” (Hyphen)

Question: Which of the following are examples of product ad enhancements? Select all that apply.

• Free shipping-
• Product condition-
• Merchant promotions-
• Product weight extension

Question: When looking at product issues in the store summary, what is the symbol for a warning?

An orange triangle–
An orange circle
A red circle

Question: Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain. Select all that apply.

• Using Bing Webmaster Tools
• Via universal event tracking tag
• Upload a CSV of the website pages via file tranfser protocol to the Microsoft Advertising User Interface.
• Import via Google Search Console

Question: A brand advertiser has strong ROAS on a retail media campaign but wants to get more value still. If the campaign is not capped by budget, what are the best optimization strategies to apply?

• Target all eligible products
• Increase the campaign bids by 10%
• Increase the daily budget

Question: Product ads contain which of the following? Select all that apply.

• Product price
• An online cat products store.
• Sitelink extensions
• A product image

Question: Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up? Organize the options in the correct order.

• Provide store location data
• Upload online product information
• Upload inventory information
• Enable the Shopping campaign into LIA

Question: Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?

• Maximize clicks
• Target return on advertising spend
• Enhanced cost per click

Question: Contoso Cameras Inc. is adding a merchant promotion to its ad for 10% off. What clickable text will be added to Contoso Cameras’ ad to highlight the promotion?

• 10% off
• Price drop
• Price reduction
• Special offer

Question: You can use the search term report for shopping campaigns.

• True
• False

Question: When creating a new shopping campaign you select ‘sell products from your catalog’ as your campaign goal. After this you select your campaign subtype, and can choose between Smart Shopping, Standard Shopping, or Dynamic Shopping.

• True
• False

Question: Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?

• In the Summary tab in their Microsoft Merchant Center Store.
• In the Feeds tab in their Microsoft Merchant Center Store.
• In the import tab in their Microsoft Merchant Center Store.

Question: Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications> Telephony > Mobile Phones and Product Category IDs such as ‘267’.

• True
• False

Question: Which of the following is an optional attribute when creating your product feed?

• Description
• Price
• Image link
• Sale price

Question: Contoso Cameras’ campaigns have been running for six weeks. Where can they find reporting and analysis for their shopping campaigns? Select all that apply.

• Settings tab
• Microsoft Merchant Center
• Campaign grid
• Reports tab

Question: When a new shopping campaign is created, an ad group with a product group is created by default. What type of product group is this?

• An ‘all products’ product group.
• A targeted products’ product group.
• An ‘excluded products’ product group.
• An ‘all feeds’ product group.

Question: Which of the following is a way to verify your domain when setting up Microsoft Advertising shopping?

• Using the reporting tab in the Microsoft Advertising User Interface
• Via universal event tracking tag
• Via the keyword planner
• Via Microsoft Advertising editor

Question: Contoso Shoes want to explore which websites their product ads have appeared on. Which report should they run?

• Product share of voice report
• Website URL (publisher) report
• Destination URL report
• Product search term report

Question: Which of the following are required attributes when creating a shopping feed? Select al that apply.

• Product type
• Price
• Description
• Product category

Question: Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They’ve heard that ratings from one supplier do not require an additional feed. Which supplier is this?

• Feefo
• Bazaarvoice
• Trustpilot
• Reevoo

Question: Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?

• Product category
• Product type
• Custom labels
• Custom product IDs

Question: Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens? Select all that apply.

• Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
• Contoso Kitchen Supplies will be charged on a cost per click basis.
• The ad expands into a pop up description of the product within the search engine results page.
• The searcher will be sent to the Contoso Kitchen Supplies’ website.

Question: What are two ways you can create a Microsoft Shopping campaign?

• Import using the Facebook Import tool.
• Create a new shopping campaign in Microsoft Advertising User Interface.
• Copy a search campaign in Microsoft Advertising Editor.
• Import using your Google Shopping campaign.

Question: Contoso Kitchens is a company running Sponsored Brands on a home appliance store site. What role does the store site play?

• Retailer
• Brand advertiser

Question: Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this? Organize the options in the correct order.

1. Create a campaign
2. Select ‘Sell products from your catalog’
3. Select ‘Smart Shopping’
4. Choose your store market
5. Select ‘Campaign settings
6. Create Responsive Ad

Question: What is the Microsoft Advertising product ad maximum file size for the product image?

• 3.9 MB
• 39 MB
• 3.9 GB
• 39 GB

Question: Which report should you run to see what your audience is searching for when your product ads are shown?

• Search term report
• Product partition report
• Product dimension report
• Negative keyword conflict report

Question: Price drop extensions work on both search and product ads.

• True
• False

Question: Microsoft Shopping Campaigns pull which of the following from the advertiser’s feed?

• Title
• Image URL
• Store name
• Price

Question: Which of the following are useful Microsoft Advertising reports for your shopping campaigns? Select all that apply.

• Product image report
• Product partition report
• Product dimension report
• Product GTIN report

Question: Smart Shopping Campaigns take precedence over standard shopping campaigns.

• True
• False

Question: What are some best practices when trying to optimize your description in the product feed?

• Ensure the ad product description is similar to the description of the product on the landing page
• Ensure the description is accurate to the product.
• Use HTML coding in the field to avoid description errors.
• Include all relevant keywords in the description.

Question: Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns? Select all that apply.

• An online cat products store.
• An adult online retailer.
• An offline only apparel retailer.
• An online hair products retailer.

Question: Contoso Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch. What is the correct sequence of steps they need to follow in order to do this?

1. Claim their domain
2. Create a Microsoft Merchant Center Store
3. Create and upload a product feed
4. Create their shopping campaign

Question: Which of the following are acceptable feed file types? Select all that apply.

• GZ
• XLS
• TXT
• ZIP